Who is this relevant to?

If you’re buying taai taai for yourself

You don’t want to open a large pack for just one or a few snacks. Compare the pack weight with the number of biscuits inside; even a pack of individually wrapped biscuits isn’t the same as buying a single biscuit on its own.

If you’re welcoming visitors to meet a new baby

You’re serving Dutch rusks with sugared aniseed as a treat and are considering taai taai as a separate biscuit option for several visitors. In that case, the number of biscuits in the pack is what matters most.

If you’re looking for gluten-free taai taai

You need a product that is explicitly labelled gluten-free, and you’ll also check the other ingredients and allergens. Consenza’s gluten-free-labelled little figures also list oats and almonds.

What should you look for when choosing?

First decide whether the taai taai is for one snack, several guests or a specific dietary requirement. Then compare the packs.

What to consider What to check before buying Who is this most important for?
Small size Check the weight, the number of biscuits and whether they’re sold individually. According to Albert Heijn, the AH 2-pack contains two items weighing 500 g each, not a single biscuit. For one snack, I don’t want to open more taai taai than I can use. An estimated 50% of consumers prioritise a small size.
Sharing with visitors Compare the number of biscuits or the pack weight with how much you want to offer. If you’re serving Dutch rusks with sugared aniseed, make sure you have rusks and sugared aniseed separately. When visitors come to meet the new baby, I’d like to offer a biscuit alongside Dutch rusks with sugared aniseed. Sharing is the first consideration for around 30% of consumers.
Ingredients and allergens Read the latest ingredients and allergen information on the pack, including for products labelled gluten-free. If I need to take a gluten-free requirement or an allergy into account, the ingredients list must meet that requirement. This is the main consideration for an estimated 20% of consumers.

Common mistakes

  • Assuming a 2-pack contains two small snacks

    According to Albert Heijn, the AH Taai taai 2-pack contains two separate items weighing 500 g each. That’s considerably more than one biscuit for yourself.

    For multipacks, check both the number of items and the weight of each one.

  • Buying taai taai instead of rusks

    Taai taai is a separate biscuit, not the rusk you serve with sugared aniseed.

    For Dutch rusks with sugared aniseed, buy the rusks and sugared aniseed first; add taai taai only as a separate option.

  • Overlooking other allergens in gluten-free taai taai

    Consenza Taai taai poppetjes, which are labelled gluten-free, list oats and almonds. So a gluten-free label doesn’t mean the product is suitable for every other allergen restriction.

    Read all the information on the latest pack and compare it with the requirements of the person the biscuit is for.

Brands to consider

Albert Heijn

Albert Heijn lists regular AH Taai taai in a 350 g pack and a 2-pack containing two items weighing 500 g each.

  • The regular version’s product page lists ingredients, allergens, nutritional information and storage advice.
  • The 2-pack isn’t a small single. Check the current packaging, as product information may change.

Jumbo

Jumbo lists Sint Taai Taai Figuurtjes in a 500 g pack.

  • The product page lists ingredients and allergens, and says there are around 36 portions per pack.
  • This isn’t a small, individually wrapped format. Milk, rye, wheat and gluten are listed as allergens present.

PLUS

PLUS lists Ambachtelijke taai taai koeken in a 250 g pack and Taai taai sint en piet in a 500 g pack.

  • The two pack sizes offer a choice between a smaller and a larger pack.
  • A 250 g pack still isn’t a single biscuit sold on its own. Check the latest product information before buying.

Consenza

Consenza’s Taai taai poppetjes, labelled gluten-free and organic, come in a 125 g pack.

  • A smaller pack may suit you if you don’t want a large multipack.
  • It isn’t a single biscuit; the ingredients list includes oats and almonds.

Van Delft

Van Delft describes Taaikoeken Naturel as a 200 g pack containing eight biscuits.

  • The stated number of biscuits makes it clear how many you can share from the pack.
  • The biscuits are sold together in a pack, not individually. Check the latest allergen information before buying.

Joybuy products

Related products coming soon.

Frequently asked questions

Can I use taai taai instead of Dutch rusks with sugared aniseed?

Not if you want to serve Dutch rusks with sugared aniseed: you’ll need rusks and sugared aniseed for that. You can offer taai taai alongside them as a separate biscuit.

How can I tell if taai taai is really sold individually?

Check that the pack contains one single biscuit, rather than several biscuits or items. For example, according to Albert Heijn, the AH Taai taai 2-pack contains two items weighing 500 g each; Van Delft describes a 200 g pack containing eight biscuits.

Which allergens are listed for regular taai taai?

It varies by product. For the regular versions mentioned, Albert Heijn and Jumbo list milk and cereals containing gluten, including rye and wheat. If you have an allergy, always read the latest packaging for the product you want to buy.

Is gluten-free taai taai also nut-free?

No, a gluten-free label doesn’t mean a product is nut-free. Consenza Taai taai poppetjes, which are labelled gluten-free, list almonds; check the other allergens on the pack too.

How should I store an opened pack of taai taai?

Follow the storage advice on the packaging for your product. For regular AH Taai taai, Albert Heijn recommends storing it in a sealed tin after opening. Van Delft advises keeping its Taaikoeken Naturel in a cool, dry, sealed place, away from direct sunlight.