Who might be weighing up this choice?

Commuter looking to compare sugar content

You want to take taai-taai with you, but you’re looking for a demonstrably lower sugar content than regular taai-taai. To check, compare the nutrition information per 100 g.

Short on time at breakfast

You’re looking for something you can take with you without any preparation, but you don’t want a biscuit to make up your entire breakfast. The Netherlands Nutrition Centre lists wholegrain products and fruit among the components of a breakfast.

Shopper who needs to check allergens

You want to be able to read the ingredients and allergen information on the current packaging before buying. These details vary between taai-taai products.

What should you look for?

First decide whether lower sugar is your main priority, or whether you’re simply looking for a biscuit to take alongside other breakfast foods. Then check the portion size and, if necessary, the allergen information on the packaging.

What to look for What to check when buying Who it matters to
Demonstrably less sugar Compare the sugar per 100 g with regular taai-taai and check which nutrition claim actually appears on the packaging. According to the Netherlands Nutrition Centre, ‘low sugar’ means no more than 5 g of sugars per 100 g; that is not the same as ‘less sugar’. I want to take a biscuit with me, but only if I can compare its sugar content with regular taai-taai. For around 45% of consumers, demonstrably less sugar is the top priority.
A breakfast with more than one component Decide how much taai-taai you’ll eat and what else you’ll take with you, such as fruit, yoghurt or wholemeal bread. When I’m in a hurry, I don’t want a biscuit to be my only breakfast. Around 33% of consumers give top priority to a breakfast that includes other items.
Allergens Read the ingredients, allergen information and any ‘may contain’ warning on the current packaging. If I need to avoid allergens, I want to be able to check the packaging before taking the biscuit with me. For around 22% of consumers, this check comes first.

Common mistakes

  • Mistaking a search term for a nutrition claim

    A search result featuring ‘less sugar’ doesn’t tell you how much sugar the taai-taai contains. Albert Heijn, Jumbo and PLUS list the sugar content of the regular products mentioned as 36 g, 38.6 g and 38.594 g per 100 g, respectively.

    Read the claim on the packaging and compare the sugar per 100 g with a similar product. Check the portion size too, if you want to know how much you’ll actually eat.

  • Treating an easy-to-carry biscuit as a complete breakfast

    The fact that you can take taai-taai with you without preparing it says nothing about the make-up of your whole breakfast. The Netherlands Nutrition Centre also includes wholegrain products and fruit among breakfast choices.

    Decide in advance what you’ll take alongside the taai-taai, such as fruit, yoghurt or wholemeal bread.

  • Guessing the allergens from the product name

    The taai-taai products listed by Albert Heijn, Jumbo and PLUS have different ingredients and allergen information. The name alone won’t give you the details you need to check for allergens.

    Check the current ingredients list and any ‘may contain’ warning every time you buy.

  • Using a seasonal listing to compare products

    A listing for taai-taai doesn’t always tell you what’s on the packaging. So you can’t compare sugar content based on a listing alone.

    Check the nutrition information and availability on the current product page or packaging before making your choice.

Brands to help you compare

Albert Heijn

Albert Heijn’s product information describes Bolletje Taai Taai.

  • For this product, Albert Heijn lists 36 g of sugars and 2.5 g of fibre per 100 g.
  • Use this information for Bolletje Taai Taai; it doesn’t prove that another variety contains less sugar.

Jumbo

Jumbo lists Sint Taai Taai Figuurtjes in a 500 g pack.

  • The product information lists 38.6 g of sugars, 3.5 g of fibre and 5.9 g of protein per 100 g; the stated serving size is 14 g.
  • When comparing it with your own portion, check the nutrition information against the amount you’ll actually take with you.

PLUS

PLUS lists taai-taai in its seasonal range, including a 500 g own-brand pack.

  • For the own-brand taai-taai listed, PLUS states 38.594 g of sugars and 3.485 g of fibre per 100 g, with a Nutri-Score of D.
  • These values and the Nutri-Score apply to this product; don’t use them to judge all PLUS taai-taai.

ALDI

ALDI describes aniseed-flavoured taai-taai in a 500 g pack.

  • The flavour and pack size listed can help you identify the product.
  • Check the nutrition information on the packaging before comparing this product’s sugar content.

Dirk

Dirk lists De Beste Mini taai taai in a 500 g pack.

  • The product name and pack size distinguish this listing from other taai-taai products.
  • Check the product’s own nutrition information before making a claim about its sugar content.

Lidl

Lidl mentions mini taai-taai as an ingredient in a recipe.

  • The recipe listing shows which type of product is meant.
  • A recipe listing is no substitute for the ingredients and nutrition information on a product’s packaging.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Does ‘low sugar’ mean the same as ‘with less sugar’?

No, these are different nutrition claims. According to the Netherlands Nutrition Centre, ‘low sugar’ can be used for a solid food if it contains no more than 5 g of sugars per 100 g. For ‘less sugar’, check the exact claim on the taai-taai and compare its nutrition information with that of a similar product.

Can I take taai-taai as my entire breakfast?

You can take taai-taai with you, but for a breakfast with more than one component, you could pair the biscuit with something like fruit, yoghurt or wholemeal bread. The Netherlands Nutrition Centre includes these foods among its breakfast choices; an easy-to-carry biscuit doesn’t automatically replace them.

Where can I check allergens in taai-taai?

Read the ingredients and allergen information on the current packaging, including any ‘may contain’ warnings. The information for products from Albert Heijn, Jumbo and PLUS includes references to cereals containing gluten and milk; always check the specific product you want to buy.