Which pack is right for you?

Families or groups watching together

If you’d like to share the taai-taai or save some for another snack break, check both the pack size and the serving size stated on the label. Albert Heijn lists 45 servings of 11 g for its 500 g bag; Jumbo gives around 36 servings of 14 g for its 500 g bag. These serving sizes aren’t the same.

Anyone who needs to avoid gluten or milk

Don’t assume taai-taai is suitable just because of its name. The standard bags described by Albert Heijn, Jumbo and PLUS list wheat, rye and milk or milk protein. The gluten-free Consenza option is a separate product; check the full allergen information on the current packaging for this one too.

Anyone stocking up

A larger bag is most practical if you can store what’s left after your film night. Check the storage instructions and current availability of the option you’ve chosen; an old product page doesn’t tell you whether that particular bag is still available to order.

What should you look for when choosing?

First, work out how many people will be sharing. Then check that everyone can eat the option you’ve chosen, and decide what you’ll do with any leftovers once the bag is open.

What to consider What to check before buying Who is this most important for?
Amount to share Compare the net weight and serving size on the label; a stated serving isn’t necessarily one biscuit. If several people are sharing, you’ll want enough to put out without trying to work out the number of biscuits from the serving information. An estimated 40% of consumers prioritise having enough to share.
Allergens Read the ingredients, allergen information and any warning about traces on the packaging of the exact product. If someone at the table needs to avoid gluten or milk, you’ll want to know which option suits their dietary requirements. This is a priority for around 30% of consumers.
Availability and storage Check the product option you’ve chosen with the retailer and follow the label’s storage instructions once opened. If you’d like to serve taai-taai at your next film night too, it’s worth checking whether you can get the same bag again and store any leftovers properly. This is the main consideration for an estimated 30% of consumers.

Common mistakes

  • Assuming a ‘family pack’ contains a fixed number of biscuits

    Serving sizes aren’t a standard way to count the figures in a bag. Albert Heijn lists 45 servings of 11 g for its 500 g bag; Jumbo gives around 36 servings of 14 g for its 500 g bag.

    Compare the net weight first, then check how the label defines a serving.

  • Serving a standard bag without checking the allergens

    The standard bags described by Albert Heijn, Jumbo and PLUS list wheat, rye and milk or milk protein. A gluten-free label on a different product doesn’t tell you whether it’s suitable for other allergens too.

    Before buying, check the label on the exact pack for all allergens relevant to the people who’ll be eating.

  • Mistaking an old product page for current availability

    For the separate De Originele Taai Taai 500g option, Jumbo says it’s no longer part of its online range. This doesn’t tell you whether Jumbo Sint Taai Taai Figuurtjes 500 g is available.

    Check the product name and availability with the retailer you plan to order from.

Brands compared

Albert Heijn

Albert Heijn lists a 500 g own-brand bag of taai-taai, as well as a smaller gluten-free option from Consenza.

  • Albert Heijn lists 45 servings of 11 g for its own-brand bag, which helps you estimate the portion size.
  • The own-brand bag lists wheat, rye and milk protein. Check the Consenza option separately for all relevant allergens.

Jumbo

Jumbo Sint Taai Taai Figuurtjes is a 500 g bag for anyone looking to share a larger amount.

  • Jumbo lists around 36 servings of 14 g for these figures.
  • The figures list wheat, rye and milk. Check the product name too: another 500 g Jumbo bag is listed as no longer available online.

PLUS

PLUS lists both a standard 500 g bag and a 250 g artisan taai-taai option.

  • The two pack sizes let you choose between stocking up and buying a smaller amount.
  • The labels described for both options list wheat, rye and milk. The smaller bag isn’t automatically an alternative if you need to avoid these allergens.

ALDI

ALDI lists a 500 g pack of Taai-taai as an in-store product.

  • The stated pack size makes it easy to compare with other 500 g bags.
  • Check the label on the pack you choose in store for the ingredients and allergen information.

Dirk

1 de Beste Mini taai taai, 500 g, is listed in Dirk’s search results.

  • The stated pack size is worth considering if you’re looking for a bag to share.
  • Check the ingredients, allergens and current availability of the pack you choose.

Taai-taai at Joybuy

Related products coming soon.

Frequently asked questions

How much taai-taai should I get for a film night?

Start with the net weight and the number of people sharing, rather than the words ‘family pack’. Albert Heijn lists 45 servings of 11 g for its 500 g bag, while Jumbo gives around 36 servings of 14 g for its 500 g bag; these serving sizes don’t represent the same number of biscuits.

Is standard taai-taai gluten-free or milk-free?

Don’t assume so for the standard bags described here: Albert Heijn, Jumbo and PLUS list wheat, rye and milk or milk protein. Consenza Taai taai poppetjes is labelled gluten-free, but check the current packaging for other relevant allergens for this option too.

Where can I find allergen information on a pre-packed bag?

Check the label on the bag you’ve chosen. The Netherlands Food and Consumer Product Safety Authority says allergens in pre-packed foods must be listed on the label and clearly distinguished from the other ingredients.

How should I store taai-taai once the bag is open?

Follow the instructions on the packaging for your chosen product. Albert Heijn recommends storing its bag in a cool, dry place and using a sealed tin once opened; Jumbo and PLUS also advise storing their standard bags described here in a cool, dry place.