Who is this choice relevant to?

People who want a small bite before setting off to exercise

For them, the key question is whether a modest portion of taai-taai feels right at that moment. The nutrition information from Albert Heijn and Jumbo lets you compare the stated serving size with the amount you’d choose.

Shoppers for whom Fairtrade certification is essential

They want to assess the claim on the exact product. According to Fairtrade International, a label on a composite product tells you something about the ingredients covered by the claim; a shop’s Fairtrade range doesn’t mean every taai-taai product is certified.

People who check allergens or how well a product suits them

For them, the current ingredients and allergen information matter more than the name taai-taai alone. The products from Albert Heijn and Jumbo discussed here require particular attention to cereals containing gluten and milk.

What should you look for when buying?

First decide whether you’re mainly looking for a small portion before exercise or whether a verifiable Fairtrade claim comes first. Then check that the ingredients and allergen information suit you.

What to consider What to check when buying Who is this important for?
Serving size and carbohydrates Compare the serving size and carbohydrates per serving. Albert Heijn lists 78 g of carbohydrates per 100 g and a 14 g serving for AH Taai taai; Jumbo lists 11.1 g per 14 g serving of Sint Taai Taai Figuurtjes. If I want a small bite shortly before setting off, I want to know how much taai-taai counts as one serving. An estimated 40% of consumers considering taai-taai before exercise prioritise the serving size.
Fairtrade claim Read the certification mark and accompanying text on the packaging of the exact product. If the claim refers to Fairtrade cocoa, also check that cocoa is listed in the ingredients. I don’t want to assume my taai-taai is certified just because it’s sold in a supermarket’s Fairtrade range. An estimated 30% of consumers prioritise a verifiable Fairtrade claim.
Allergens and how well it suits you Read the current ingredients and allergen information; for the taai-taai products discussed here, check for cereals containing gluten and milk, among other things. Also consider how you personally react to this product before exercising. If I need to avoid certain ingredients or don’t feel comfortable eating taai-taai shortly before exercise, that will determine my choice. An estimated 30% of consumers prioritise allergens and how well the product suits them.

Common mistakes

  • Assuming a shop’s range is a product claim

    A supermarket selling Fairtrade products doesn’t mean that a particular taai-taai carries the certification mark. Fairtrade Netherlands describes Fairtrade ranges at Albert Heijn and Jumbo, not the certification of every biscuit in those shops.

    Check the certification mark and explanation on the packaging of the taai-taai you want to buy.

  • Assuming taai-taai contains chocolate

    The listed ingredients for the Albert Heijn and Jumbo taai-taai products discussed here don’t mention cocoa. So you can’t automatically apply a general claim about Fairtrade cocoa to these products.

    Check the ingredients list first. If another variety contains cocoa, check which ingredients any Fairtrade claim applies to.

  • Confusing the serving size on the packaging with a whole pack

    Nutrition information per 100 g and per serving refers to different quantities. The products mentioned list a serving of around 14 g.

    Check the serving size before deciding how much you want to eat shortly before exercising.

  • Guessing the allergens from the biscuit’s name

    The name taai-taai doesn’t tell you which cereals or other allergens a particular variety contains. The products discussed here require you to check for cereals containing gluten and milk.

    Check the allergen information on the current packaging, even if you’ve bought the product before.

Brands to consider

Albert Heijn

Albert Heijn’s product information gives you a useful reference for the serving size of AH Taai taai.

  • Albert Heijn lists 78 g of carbohydrates per 100 g and a serving size of 14 g for AH Taai taai.
  • Albert Heijn’s general Fairtrade range doesn’t confirm a Fairtrade claim for this taai-taai; check the product packaging instead.

Jumbo

The nutrition information for Jumbo Sint Taai Taai Figuurtjes helps you compare small portions.

  • Jumbo lists 79.5 g of carbohydrates per 100 g and 11.1 g per 14 g serving for the biscuits.
  • Jumbo’s Fairtrade range doesn’t confirm that this taai-taai is certified. Check the current allergen information too.

PLUS

PLUS is worth considering if you’re also looking at products with a Fairtrade cocoa claim alongside taai-taai.

  • According to Fairtrade Netherlands, all the cocoa in PLUS’s own-brand range is Fairtrade-certified.
  • That statement doesn’t confirm that a particular taai-taai contains cocoa or carries a Fairtrade claim itself.

Related products at Joybuy

Related products will be available soon.

Frequently asked questions

Can I eat taai-taai shortly before exercising?

A small portion may suit you if you find taai-taai comfortable to eat at that time. Check the serving size on the packaging: Albert Heijn lists 14 g for AH Taai taai, while Jumbo lists 11.1 g of carbohydrates per 14 g serving of Sint Taai Taai Figuurtjes.

Is taai-taai the same as chocolate?

No, taai-taai isn’t automatically a chocolate product. The listed ingredients for the Albert Heijn and Jumbo varieties discussed here don’t mention cocoa. For another variety, check the current ingredients list before assessing a claim about cocoa.

How can I check whether a snack has a Fairtrade claim?

Read the certification mark and explanation on the packaging of the exact product. For composite products, Fairtrade International distinguishes between labels for available Fairtrade ingredients and claims that name a specific ingredient. The packaging tells you which ingredients the claim applies to.

Which allergens should I check in taai-taai?

At the very least, check the current information for cereals containing gluten and milk if you need to avoid them: these allergens are present in the Albert Heijn and Jumbo taai-taai products discussed here. Don’t rely solely on previous purchases, as ingredients can vary or change between products.