Who is this choice relevant to?

An evening snacker keeping an eye on sugar

You’d like to eat taai-taai after dinner, but don’t want to rely on a word like ‘less’. Compare the sugars per 100 g, then work out how much your portion contains. The Netherlands Nutrition Centre advises comparing nutritional information per 100 g.

A taai-taai lover who wants to stick to a portion

You want to decide in advance how much to take from an opened bag. The portion shown on the label can help with your calculations, but it doesn’t automatically reflect how much you’ll eat. Albert Heijn and Jumbo provide portion information for their taai-taai.

A shopper with an allergy or dietary restriction

First, you need to know whether the taai-taai is suitable for you. The regular varieties from Albert Heijn, Jumbo and PLUS mentioned here list cereals containing gluten and milk or milk protein. Check the allergen information on the pack you buy, too.

What should you look for when choosing?

Start with anything that could rule out a product, such as an allergen or a reduced-sugar claim you’re looking for. Then compare products per 100 g, and only after that decide how much you’ll have as a snack.

What to consider What to check when buying Who it matters to
Sugar content Compare the ‘of which sugars’ figures per 100 g for different types of taai-taai. Check separately whether the current pack makes a reduced-sugar claim. If I want to eat less sugar, I want to know whether the difference in nutritional value suits what I’m looking for, without mistaking a lower figure for a reduced-sugar claim. This is a priority for around 36% of consumers.
Portion size Check the portion shown and decide how many grams or biscuits you’ll have; calculate the sugars for that amount. For a late-night snack, I want to choose an amount in advance so I don’t unknowingly take more from the bag. A defined portion is the main consideration for around 29% of consumers.
Allergens Read the ingredients, allergens and any cross-contamination warnings on the current pack. If I need to avoid certain ingredients, the taai-taai must first fit my diet; the sugar figure comes after that. This is the first consideration for around 21% of consumers.
Availability Check whether the specific variety is available at your local shop or for delivery to your area, then check the label on the pack. If I’m looking for a particular type of taai-taai, I want to know whether I can get it before planning my snack around it. Around 14% of consumers prioritise this.

Common mistakes

  • Reading ‘less than another taai-taai’ as ‘low in sugar’

    Albert Heijn lists 36 g of sugars per 100 g for Bolletje Taai Taai. That’s less than the AH, Jumbo and PLUS varieties mentioned here, but the difference alone doesn’t support a claim that the product is low in sugar.

    Compare the nutritional information per 100 g and check separately whether the packaging makes a claim that meets your requirements.

  • Assuming the stated portion matches your own

    Jumbo lists around 5,4 g of sugars per 14 g portion for Sint Taai Taai Figures. If you have more than one portion, you’ll also eat more sugars.

    First compare products per 100 g, then decide how much you want to have at that snack time.

  • Assuming a seasonal product is available just because it has a product page

    Albert Heijn lists Bolletje Taai Taai as no longer in its range. A product page alone doesn’t guarantee that you can buy that exact variety.

    Check availability at your local shop or for delivery to your area, and read the label on the pack when you buy it.

  • Assuming gluten-free means less sugar

    Albert Heijn lists 41 g of sugars per 100 g for Maître Mathis gluten-free taai-taai. So the gluten-free label doesn’t tell you how much sugar the taai-taai contains.

    If you’re looking for a gluten-free variety, check its sugars per 100 g as well as the other allergen information.

Brands to compare

Albert Heijn

Albert Heijn lists both AH Taai Taai and Bolletje Taai Taai on its product pages. Compare the two on the same 100 g basis.

  • AH Taai Taai lists 39 g of sugars per 100 g; Bolletje is listed at 36 g per 100 g.
  • Bolletje Taai Taai is listed as no longer in the range. For any variety that is available, check the current ingredients and allergens on the pack.

Jumbo

Jumbo provides nutritional information for regular taai-taai and Sint Taai Taai Figures, including per-portion figures.

  • The figures list 38,6 g of sugars per 100 g and around 5,4 g per 14 g portion.
  • The regular variety lists 38,8 g of sugars per 100 g and is shown as no longer available online. Check the allergens on the pack for both varieties.

PLUS

PLUS lists taai-taai in 250 g and 500 g packs, with nutritional information per 100 g.

  • The varieties mentioned list 38,594 g of sugars per 100 g, so you can compare them with other taai-taai on the same basis.
  • That nutritional value alone doesn’t support a reduced-sugar claim. Check the current ingredients and allergens when you buy it, too.

ALDI

ALDI lists a 500 g pack of taai-taai as an in-store product.

  • The product listing tells you which pack to look for in store.
  • If you want to compare sugar content, check the nutritional information per 100 g on the pack.

Dirk

Dirk includes 1 de Beste Mini taai taai 500 g in its product search results.

  • The listing gives you a specific variety to look out for when shopping.
  • Check the nutritional information on the pack before comparing this variety’s sugars with other types of taai-taai.

Related products at Joybuy

Related products coming soon.

Frequently asked questions

Does taai-taai with the lowest sugar figure automatically contain less sugar?

No. The lowest figure in a comparison doesn’t, by itself, support a reduced-sugar claim. Albert Heijn lists 36 g of sugars per 100 g for Bolletje Taai Taai, less than the AH, Jumbo and PLUS varieties mentioned here. Check separately which claims appear on the current pack.

Should I compare taai-taai per portion or per 100 g?

First compare different products per 100 g, as the Netherlands Nutrition Centre advises. Then use the portion information to work out how much sugar is in the snack you’re having.

Which allergens should I check in taai-taai?

Always read the allergen information on the current pack of the variety you want to buy. The regular products from Albert Heijn, Jumbo and PLUS mentioned here list cereals containing gluten and milk or milk protein. Other allergens may also be relevant in a gluten-free variety.

Can I use online nutritional information to help me choose?

Yes. Use the online information to compare taai-taai per 100 g, but also read the label on the pack when you buy it. Albert Heijn and PLUS note that product information can change, which matters particularly if sugars or allergens are key to your choice.