Who is this choice relevant to?

If you’re buying for a small coffee break

You want enough taaitaai for everyone without having lots left over. Compare the pack size with the number of people who’ll be sharing it.

If you’re sharing taaitaai with guests

You’re serving taaitaai with coffee or alongside cake, and want to work out in advance whether a 350 g or 500 g pack is the better fit.

If you need to check for gluten or other allergens

Don’t choose based on the product name alone. The standard products listed by Albert Heijn and Jumbo contain wheat, rye and milk protein. Always check the current packaging before making your choice.

What should you look for when choosing?

Decide how much taaitaai you want to serve, then check that the ingredients are suitable for everyone who’ll be sharing it. If you’re serving cake too, it helps to decide in advance how much of each to put out.

What to consider What to check when buying Who it matters most to
Pack size Compare the 350 g and 500 g pack sizes with the number of people who’ll be sharing them. I don’t want to buy more taaitaai than I need for this coffee break. Getting the quantity right is the priority for around 50% of consumers.
Ingredients and allergens Read the current label. If you need a gluten-free option, look for an explicit gluten-free label and check for other allergens too. If I need to avoid gluten or another allergen, the packaging determines whether I can choose this taaitaai. This check takes priority for around 30% of consumers.
Serving alongside cake Check the nutritional information per 100 g and decide how much taaitaai you want to serve with the cake. When I’m serving cake, I want to decide in advance how much extra taaitaai to put out. This serving occasion is the main consideration for around 20% of consumers.

Common mistakes

  • Assuming a standard pack of taaitaai is gluten-free

    The standard varieties listed by Albert Heijn, Jumbo and PLUS contain wheat or rye. According to Albert Heijn, the Consenza variety labelled gluten-free contains oats and almonds or nuts.

    When buying, check both the gluten-free label and the full allergen information on the packaging.

  • Relying on a range you looked at previously

    A taaitaai variety listed by Jumbo was no longer available in its online range. This doesn’t tell you whether other varieties are available.

    Check which pack and size you’re actually choosing just before you buy.

  • Serving taaitaai and cake without planning portions

    If you serve both with coffee, you may end up putting out more than you intended for the occasion.

    Decide in advance how much of each to serve. If you want to compare sugar content, use the nutritional information per 100 g on the packaging.

Brands and varieties compared

Albert Heijn

The AH Taai taai listed comes in a 350 g pack. Albert Heijn also lists a separate 125 g Consenza variety labelled gluten-free.

  • The two packs listed give you a choice between standard taaitaai and a variety explicitly labelled gluten-free.
  • The standard AH variety contains rye, wheat and milk protein. According to Albert Heijn, the Consenza variety contains oats and almonds or nuts; check the label.

ALDI

ALDI describes a 500 g pack of aniseed-flavoured taai-taai biscuits in assorted shapes.

  • The listed 500 g pack gives you a clear starting point if you’re serving several people.
  • Check the ingredients and allergens on the packaging before choosing this variety.

Dirk

Dirk lists 1 de Beste Mini taai taai in a 500 g pack.

  • The pack size makes it easy to choose an amount that suits a shared coffee break.
  • Check the packaging of the variety you’re buying for ingredient and allergen information.

Jumbo

Jumbo lists Sint Taai Taai Figures in a 500 g pack.

  • Jumbo lists wheat, rye and milk protein in the ingredient information for this variety.
  • Another taaitaai variety listed by Jumbo was no longer available in its online range, so check which variety you’re choosing.

PLUS

PLUS lists a standard 500 g pack of taaitaai, as well as separate 250 g artisan taaitaai biscuits.

  • The different pack sizes give you a choice based on how much you want to serve.
  • According to PLUS, the standard variety contains wheat flour and rye flour. Check the ingredients for the specific variety you choose.

Related Joybuy products

Related products will be available soon.

Frequently asked questions

Can I choose standard taaitaai if I need to avoid gluten?

Don’t choose standard taaitaai without checking the label: the standard varieties listed by Albert Heijn, Jumbo and PLUS contain wheat or rye. Look for a variety explicitly labelled gluten-free, and check the other allergen information on the current packaging too.

Why should I read the label on packaged taaitaai?

The label tells you which ingredients and allergens are listed for the pack you’re buying. The Netherlands Food and Consumer Product Safety Authority says that allergens must be listed in the ingredients list on pre-packed foods. So always read the packaging itself, especially if you need to avoid an allergen.

How should I store taaitaai after opening?

Seal the packaging or a storage tin tightly, and follow the storage advice on the pack you’ve chosen. Albert Heijn, Jumbo and PLUS recommend keeping their listed taaitaai in a cool, dry and dark place.

What should I consider when serving taaitaai alongside cake?

Decide in advance how much of each to put out, so the quantity suits your coffee break. If nutritional value is important to you, compare the nutritional information per 100 g and, where provided, per serving on the packaging.