What should you look for when choosing?
First check whether the exact taai-taai is labelled gluten-free, then look for any other allergens, and only then consider availability and pack size.
| What to consider |
What to check |
Who it matters to |
| Gluten-free statement |
Look for a statement on the exact variant and read the ingredients list. PLUS lists wheat flour and rye flour in its regular Taai taai sint en piet. |
I’m looking for taai-taai for someone with coeliac disease and don’t want to rely on the seasonal packaging alone. For around 50% of consumers, an explicit gluten-free statement is the top priority. |
| Other allergens |
Read the full allergen information, including any statement about possible traces, on the current packaging. |
If I also need to account for another allergy, I can’t stop at the gluten-free label. For around 30% of consumers, these additional allergens are the first thing they look at. |
| Seasonal availability |
Check whether the exact variant is available and which pack size you’re buying; an older product page does not confirm current stock. |
I can change where or when I shop, but I want to know in advance whether my chosen taai-taai is still available. Availability is the main purchasing concern for around 20% of consumers. |
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Frequently asked questions
Can I choose ordinary taai-taai if there’s no gluten warning on the front?
Don’t assume it’s safe just because there’s no warning on the front. For someone with coeliac disease, look for an explicit gluten-free statement on the exact variant and read the ingredients list: PLUS lists wheat flour and rye flour in its regular Taai taai sint en piet.
What does ‘gluten-free’ mean on a prepacked biscuit?
Under EU Regulation 828/2014, a product labelled ‘gluten-free’ may contain no more than 20 mg/kg of gluten. Any oats used must also meet requirements to prevent contamination with wheat, rye and barley. The label does not mean that the product is free from other allergens.
Is gluten-free taai-taai also free from nuts, milk or lupin?
No, that doesn’t follow from the gluten-free statement. According to Albert Heijn, the Consenza variant mentioned contains almonds; the listed Maître Mathis variant contains milk and lupin and may contain egg, nuts and sesame. If you have an additional allergy, check the current label.
Is gluten-free taai-taai still available outside the Sinterklaas season?
Don’t assume a particular variant will always be available. Albert Heijn lists Maître Mathis Taai taai glutenvrij as discontinued, so check shortly before buying whether the taai-taai you’re looking for is actually available.