Who are these choices relevant to?

Christmas shopper keeping an eye on quantity

You’re looking for regular taai-taai for your Christmas shopping and want to know whether you’ll actually use the contents of a pack.

Small household or last-minute shopper

You’re looking for a suitable pack that’s available in your shop or through your chosen way of ordering when you buy it.

Shopper with specific ingredient or allergen requirements

You check the ingredients and allergen information for your chosen variety before considering its shape or pack size.

What should you look for when choosing?

First decide how much taai-taai you want and how you’d like to buy it. If you have specific ingredient or allergen requirements, check the label before choosing a variety.

What to consider What should you check? Who is this most important for?
Suitable quantity Check the net weight and think about how much you want to use before and during the festive season. If I’m buying for a small group, I don’t want to be left with a large amount I won’t use. For around 30% of consumers, getting the right quantity comes first.
Availability and how you buy Check the current product status at your shop or through your chosen ordering method. If you’re ordering, check the delivery or collection terms. If you’re doing your shopping shortly before the festive season, you want to be able to rely on your chosen shop or ordering method. Around 30% of consumers prioritise that reassurance.
Ingredients and allergens Read the ingredients and allergen information on the packaging, even if a product is labelled gluten-free. If I need to avoid certain ingredients, the label determines which taai-taai is suitable for me. That’s the first requirement for around 20% of consumers.
Shape and portioning Check whether a mini or shaped variety is suitable for your treat, and how many pieces you need. For a treat, I want to be able to portion the taai-taai easily and present it attractively. For around 20% of consumers, this is the most important consideration.

Common mistakes

  • Choosing a large pack without thinking about how much you’ll use

    A 500 g pack won’t necessarily suit a small household or a single treat.

    Think about how much taai-taai you plan to hand out or eat yourself, then compare the net weight of each variety.

  • Assuming an online listing means the product is currently available

    Jumbo’s product page for De Originele Taai Taai 500g says that this variety is no longer part of its online range.

    Check shortly before buying whether the item is available through your shop or chosen ordering method.

  • Confusing gluten-free with free from all allergens

    Consenza Taai taai poppetjes gluten free, listed by Albert Heijn, also contains oats and almonds.

    For a special variety, read the full label and check all the ingredients and allergens that are relevant to you.

  • Leaving an opened pack unsealed

    How you store taai-taai can affect its flavour and texture.

    Voedingscentrum recommends storing biscuits in a cool, dry, dark place, in a well-sealed container.

Brands to consider

ALDI

ALDI lists regular taai-taai in a 500 g pack as an in-store purchase.

  • A 500 g pack makes it easy to judge whether the quantity suits your plans.
  • Check that the variety is available at your shop before you set off.

Dirk

Dirk lists 1 de Beste Mini taai taai in a 500 g pack.

  • The mini version could suit a treat that you want to hand out in individual pieces.
  • Check the latest product information and availability before you shop.

Albert Heijn

Albert Heijn lists AH Taai taai in a 500 g pack, as well as the separate Consenza Taai taai poppetjes gluten free variety.

  • The regular AH variety lists wheat, rye and milk protein; the Consenza variety is labelled gluten-free.
  • The Consenza variety contains oats and almonds. Check the latest label for both varieties.

PLUS

PLUS lists Taai taai sint en piet in a 500 g pack, with options to order online, have it delivered or collect it.

  • Delivery or collection could be convenient if you don’t want to make a separate trip for taai-taai.
  • Check which ordering and collection options are available when you buy.

Jumbo

Jumbo has a product page for De Originele Taai Taai in a 500 g pack.

  • The page says that the item is no longer part of its online range. Check current availability if you want to buy it from Jumbo.

Lidl

Lidl mentions mini taai-taai as an ingredient in a seasonal recipe.

  • A recipe doesn’t tell you whether mini taai-taai is available at your shop; check the range before you count on it.

Related Joybuy products

Related products will appear soon.

Frequently asked questions

Is regular taai-taai suitable if I eat gluten-free?

Don’t assume it is without checking the label: the regular varieties listed by AH and PLUS contain wheat and rye. The separate Consenza Taai taai poppetjes gluten free variety is labelled gluten-free, but also contains oats and almonds, so read the label on the pack you buy.

Do allergens have to be listed on the label of packaged taai-taai?

Yes. In the Netherlands, the 14 allergens specified by the Dutch Food and Consumer Product Safety Authority must be listed on the label. Read the information on the packaging of the variety you buy.

How should I store an opened pack of taai-taai?

Store opened taai-taai in a well-sealed container in a cool, dry, dark place. This follows Voedingscentrum’s storage advice for biscuits.