Which option is right for you?

Host with a small dessert spread

Wants to include taai-taai as a familiar part of the dessert and is looking for a pack that suits the amount planned.

Shopping for a larger group

Starts with the number of guests, then compares pack sizes to work out how much taai-taai is needed.

Label-conscious shopper

Checks the ingredients, allergens and any ‘may contain’ information for the chosen variant before serving it to guests.

What should you look for in taai-taai for Christmas?

First decide whether you’ll serve the biscuits on their own, offer them to a group or use them in a dessert. Then check the label on the pack you’re actually buying.

What to consider What to check when buying Who it matters to
Presentation Check the pack size and consider whether you want to serve the biscuits on their own. If I’m displaying taai-taai on a small dessert table, I want an amount that suits the presentation. For around 40% of consumers, presentation is the top priority.
Quantity Compare the 250 g and 500 g packs with the number of guests and the portions you plan to serve. When I’m serving several guests, I want to make sure I don’t run short. For around 30% of consumers, getting the right amount comes first.
Ingredients and allergens Read the ingredients and allergen information for the variant you’ve chosen, including any ‘may contain’ wording. If a guest needs to avoid certain ingredients, I want to know exactly what’s stated on this pack. For around 20% of consumers, this label information is the main concern.
Using it in a dessert Choose a size that suits your recipe and check the ingredients in the other parts of the dessert too. For a trifle, I want to be able to cut the taai-taai into pieces and layer it with the other ingredients. For around 10% of consumers, this is the deciding factor.

Common mistakes when choosing

  • Taking ‘artisan’ as proof of better taste

    PLUS uses ‘Ambachtelijke’ in the name of its taai-taai biscuits. This product name isn’t an independent comparison of taste, texture or ingredient quality.

    Choose based on the presentation and quantity you have in mind, and check the ingredients of the specific pack separately.

  • Using an old online description to check allergens

    Allergen information is important when choosing AH Taai taai or PLUS Ambachtelijke taai taai koeken. An old product description may not match the pack you’re serving.

    Just before buying and serving, read the label on that exact variant, including any ‘may contain’ statements.

  • Assuming Sinterklaas products will be available at Christmas

    A taai-taai product listed in a Sinterklaas range won’t necessarily still be available in December for your Christmas dessert.

    Check availability with the shop you plan to buy from before building your dessert around one specific pack.

Brands to consider

PLUS

PLUS calls its 250 g pack ‘Ambachtelijke taai taai koeken’. The brand also has a 500 g pack of taai-taai and a recipe that uses pieces of taai-taai in a trifle.

  • The product information for the 250 g pack lists ingredients, allergens and storage advice.
  • ‘Ambachtelijke’ is part of the product name, not an independent quality rating.

Albert Heijn

AH Taai taai is a 500 g pack for anyone looking to match the quantity to a group or a layered dessert.

  • The product information lists ingredients, allergens, nutritional values and storage advice.
  • The product name doesn’t provide a basis for describing this variant as luxury Christmas taai-taai.

ALDI

ALDI describes its 500 g Taai-taai as aniseed-flavoured biscuits shaped into figures.

  • The pack size and the description of the shape can help when planning a platter of biscuits to serve individually.
  • Check the pack for the ingredients and allergens in the variant you’re buying.

Dirk

Dirk lists 1 de Beste Mini taai taai in a 500 g pack, a size to consider if you want to serve or use small biscuits.

  • The product listing specifies both the mini variant and the pack size.
  • Check the pack you’ve chosen for ingredients, allergens and use-by information.

Lidl

A Lidl recipe uses mini taai-taai with fruit and mini marshmallows as a serving idea.

  • The recipe shows how mini taai-taai can be used in a mixed treat.
  • A recipe doesn’t tell you which pack of taai-taai will be in store when you shop.

Taai-taai on Joybuy

Related products coming soon.

Frequently asked questions

Which taai-taai is right for a small dessert table?

A smaller pack may be a good fit if you’re serving taai-taai on its own and in limited quantities. PLUS Ambachtelijke taai taai koeken contains 250 g, but ‘artisan’ doesn’t prove that the biscuits taste different or better than a 500 g variant.

Can I use taai-taai in a Christmas dessert?

Yes, taai-taai can also be part of a layered dessert. Lidl uses mini taai-taai in a fruit treat, while PLUS adds cut-up taai-taai to a trifle. Check the ingredients and allergens in everything you use.

What should I look for on the label of packaged taai-taai?

Read the ingredients, allergens and use-by information on the pack you’re buying. The Netherlands Food and Consumer Product Safety Authority says that for prepacked foods, the allergens that must be declared should be clearly shown on the label. Check for any ‘may contain’ warnings too.

Are AH Taai taai and PLUS Ambachtelijke taai taai koeken gluten-free or free from milk and nuts?

Don’t assume they are. The product information for these AH and PLUS variants lists wheat, rye and milk ingredients, and mentions that they may contain, among other things, almonds and hazelnuts. Always check the current label on the pack you’ve chosen, and don’t draw conclusions about other taai-taai products from these two variants.