Who is this choice relevant to?

Seasonal stock buyers

You’re looking for taai-taai for a Sinterklaas occasion, a treat or a shared snack stock, and want to choose a pack size that suits how much you expect to use.

Snack buyers who check the label

You want to compare ingredients, allergens and nutritional values rather than relying only on the product name or the front of the pack.

Fans of aniseed and chewy biscuits

You choose mainly by flavour description and product shape, such as little figures, minis or chewy biscuits.

What should you look for when choosing?

First work out how much taai-taai you need for the chemist’s stock. Then consider the shape and flavour, and check the current label for each variety.

What to consider What to check before buying Most relevant for
Pack size and stock Compare the net weight with the amount you expect to use, and check current availability. For a shared snack stock, you’ll want enough without buying more than you need. Around 33% of consumers prioritise a suitable quantity.
Flavour and shape Check the stated shape, such as minis or little figures, and read the flavour description. For a treat, you might prefer small pieces, while for yourself you may want a chewy biscuit shape or aniseed flavour. Shape and flavour are the deciding factors for roughly 25% of consumers.
Label and nutrition information Read the ingredients and allergens on the current packaging. Compare sugars, salt, fibre and energy per 100 g; the Netherlands Nutrition Centre uses this basis for comparing food labels. If you need to avoid certain ingredients or want to compare nutritional values, the label must suit your needs. For around 42% of consumers, this is the top priority.

Common mistakes

  • Assuming all taai-taai contains the same allergens

    Ingredients and allergens can vary between brands and varieties. So, choosing a suitable product shape tells you nothing about whether another pack is suitable.

    Before buying, read the ingredients list, allergen information and any warnings on the current packaging.

  • Taking ‘artisan’ as a guide to nutritional value

    This description is no substitute for a nutrition table or ingredients list. The product name alone also doesn’t tell you which allergens a variety contains.

    Compare similar varieties of taai-taai per 100 g, and check their ingredients too.

  • Relying on a seasonal variety always being available

    A particular variety of taai-taai may disappear from an online range. This matters especially if you want to buy the same pack for your snack stock every time.

    Check that your chosen variety is available when you replenish your stock.

Shops and brands to consider

Albert Heijn

Albert Heijn has a product page for AH Taai taai.

  • The product page helps you identify the variety in question.
  • Albert Heijn says that ingredients, nutritional values and allergy information may change, so check the packaging.

Jumbo

Jumbo lists, among other products, Jumbo De Originele Taai Taai in a 500 g pack and Bolletje Taai Taai Poppetjes in a 350 g pack.

  • The stated pack size helps you choose the right quantity for your stock.
  • Check the current availability and label for each variety.

PLUS

PLUS lists taai-taai in a 500 g pack and chewy biscuits in a smaller pack.

  • The different pack sizes let you choose according to how much you need.
  • PLUS says that ingredients, nutritional values and allergy information may change, so check the current packaging.

ALDI

ALDI describes its 500 g taai-taai as figure-shaped and flavoured with aniseed.

  • Shape, flavour description and pack size are useful details to consider.
  • The product page refers to in-store purchases, so check availability at your preferred branch.

Dirk

Dirk lists 1 de Beste Mini taai taai in a 500 g pack in its search results.

  • The name and pack size help you search specifically for this mini variety.
  • Before buying, check the ingredients, allergens and nutrition information on the current packaging.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Has taai-taai been proven to aid digestion?

Don’t choose taai-taai based on an assumed digestive benefit from the word ‘digestive’. If you’re specifically looking for digestive biscuits, check the product name and ingredients rather than assuming that taai-taai is the same product.

How do I compare the nutritional values of two varieties of taai-taai?

Compare the nutrition information per 100 g, as the Netherlands Nutrition Centre recommends when comparing food labels. Also check the net weight: values per serving are less useful if the stated serving sizes differ.

Should I check allergens again for every variety of taai-taai?

Yes. If certain ingredients matter to you, check the current allergen information for every variety. The Netherlands Food and Consumer Product Safety Authority explains which allergens must be listed on food labels; the ingredients in one taai-taai product won’t necessarily be the same as those in another.

How should I store an opened bag of taai-taai?

Follow the storage advice on the packaging for your variety. One Jumbo variety advises sealing the bag well after opening and storing it in a dark place; don’t assume the same advice applies to other products without checking.