Who is this choice relevant to?

Office buyers looking for a small treat

If you only want to put a small amount in the tin, it’s worth considering a smaller bag. PLUS sells a 250 g version with ‘Artisan’ in the name; judge it by its contents and label, not the name alone.

People in charge of a frequently topped-up tin

If colleagues top up the tin regularly, a 500 g bag may be practical. Make sure you also use a clean tin with a tight-fitting lid: the Netherlands Nutrition Centre advises storing taai-taai in a cool, dry, dark place in a sealed container.

Teams that need to keep allergen information available

If colleagues or visitors need to avoid certain ingredients, the current label must remain available after the biscuits have been put in the tin. The Netherlands Food and Consumer Product Safety Authority stresses the importance of clear allergen labelling on food.

What should you look for when choosing?

First decide how much taai-taai you want to put out at once. Then check the label and consider how you’ll store the opened bag.

What to consider What to check when buying Who it matters to
Presentation and a small amount Compare the quantity in each bag and read the ingredients; a product name does not prove a difference in taste or quality. I don’t want to open more biscuits than necessary for a small group, and a neat presentation matters to me. This is the top priority for around 31% of consumers.
Quantity and topping up Compare PLUS’s 250 g bag with the 500 g versions listed by Albert Heijn, PLUS, ALDI and Dirk. If the tin is often empty, I want enough in each purchase to top it up easily. This is the top priority for around 31% of consumers.
Allergens and labelling Check the current packaging for ingredients, allergens and any warnings about cross-contamination. Colleagues and visitors need to be able to check whether a biscuit contains ingredients they avoid. This check matters most to around 23% of consumers.
Storing the biscuits Check the storage instructions on the packaging and use a clean, tightly sealed tin in a cool, dry, dark place. If an opened bag will be in use for longer, I want to be able to store its contents properly. This is the most important consideration for around 15% of consumers.

Common mistakes

  • Assuming ‘artisan’ means better taste

    The smaller PLUS version has ‘Artisan’ in its name, but its listed ingredients appear broadly similar to those of PLUS’s regular taai-taai. The name alone does not prove a difference in quality.

    Choose the smaller bag if the quantity and presentation suit your office; assess the ingredients separately.

  • Putting biscuits in the tin without keeping the label

    Product information from Albert Heijn and PLUS lists ingredients including cereals containing gluten and milk. Warnings about other possible allergens vary by product.

    Read the physical packaging before sharing the biscuits, and keep the packaging or a clear photo of the label to hand.

  • Leaving an opened bag unsealed

    Taai-taai can dry out or go mouldy. The Netherlands Nutrition Centre recommends storing it in a cool, dry, dark place in a tightly sealed container.

    Use a clean tin with a tight-fitting lid, and follow the instructions on the packaging too.

  • Mistaking a recipe for a shop-bought product

    A recipe from Jumbo or Lidl that uses taai-taai does not, by itself, tell you which packaged taai-taai biscuits you can buy.

    Check what’s available locally and read the label on the product you actually choose.

Brands and shops to consider

Albert Heijn

Albert Heijn lists a 500 g bag of its own-brand taai-taai.

  • The product information lists ingredients and allergens, and advises storing the biscuits in a sealed tin after opening.
  • Check the current packaging, as product information can change.

PLUS

PLUS lists both 250 g bags of Artisan-style taai-taai biscuits and 500 g bags of regular taai-taai.

  • The two bag sizes let you choose an amount to suit how often you fill the tin.
  • ‘Artisan’ is part of the product name, not proof of a different taste or higher quality.

ALDI

ALDI lists a 500 g pack of taai-taai.

  • The stated bag size may suit a tin that needs topping up regularly.
  • Before sharing, check the ingredients and allergens on the packaging.

Dirk

Dirk lists a 500 g version of mini taai-taai.

  • The stated quantity gives you a useful point of comparison when choosing a bag for the tin.
  • Check the packaging in store, including the ingredients, allergens and storage instructions.

Jumbo

Jumbo publishes a recipe for taai-taai.

  • The recipe may help if you want to make taai-taai yourself.
  • Check separately whether a suitable packaged product is available in store.

Lidl

Lidl uses mini taai-taai in a seasonal recipe.

  • The recipe shows one way to use mini taai-taai.
  • A recipe doesn’t tell you which packaged version is available in store; check the range and the label.

Related products

Related products coming soon.

Frequently asked questions

Is ‘artisan’ taai-taai automatically a better choice for an office biscuit tin?

No. The name doesn’t prove a difference in taste or quality. PLUS’s bag of Artisan-style taai-taai biscuits contains 250 g, while its regular version contains 500 g. Choose the quantity that suits how often you fill the tin, and check the label for ingredients.

How should I store opened taai-taai at the office?

Store opened taai-taai in a cool, dry, dark place in a tightly sealed container, as recommended by the Netherlands Nutrition Centre. Follow the instructions on the packaging too, and don’t put mouldy biscuits in a shared tin.

Which allergens should I check before sharing taai-taai?

Read the allergen information on the current packaging of the taai-taai you choose. The products described by Albert Heijn and PLUS list ingredients including cereals containing gluten and milk; warnings about other allergens vary by product. Keep the label available for colleagues and visitors.