Who might notice the difference?

Breakfast lovers looking to cut down on sugar

You want to enjoy a syrup waffle with your weekend breakfast, but are looking for a variety that has demonstrably less sugar than the regular version. The nutritional values per 100 g and the amount you eat can both help you make that comparison.

Shoppers with a strict sugar-free requirement

You need a product that is explicitly labelled ‘sugar-free’. Terms such as ‘low sugar’ and ‘less sugar’ mean something different, so check the current packaging or product page.

Breakfast lovers with dietary or allergen requirements

As well as sugars, you may check for gluten, milk, egg or soya, or look for a plant-based variety. These characteristics do not, in themselves, tell you how much sugar the product contains.

What should you look for when choosing?

First decide whether ‘sugar-free’ is a strict requirement or whether less sugar will do. Then read the nutritional information and ingredients for the specific syrup waffle you want to buy.

What to look for What to check when buying Who is it important to?
The right sugar claim Read the exact claim on the current packaging and check ‘of which sugars’ per 100 g and per portion. If you only want a syrup waffle labelled ‘sugar-free’, ‘less sugar’ is not enough. For around 50% of consumers, this strict requirement is the deciding factor.
Less sugar per waffle Compare any stated sugar reduction with the amount of sugars per 100 g and the portion size; Albert Heijn lists a portion of 31,5 g for its reduced-sugar variety. You may want to keep enjoying a syrup waffle with your weekend breakfast while limiting the amount of sugar. Around 30% of consumers prioritise this reduction.
Ingredients and allergens Read the ingredients list and allergen statement; check the sweeteners listed too, if needed. If a dietary preference or allergen determines which syrup waffle you can choose, check this before comparing sugar values. For around 20% of consumers, this is the first consideration.

Common mistakes

  • Reading ‘less sugar’ as ‘sugar-free’

    This distinction matters if ‘sugar-free’ is a strict requirement for you. Albert Heijn lists 23 g of sugars per 100 g for AH Roomboter minder suiker stroopwafels.

    Check the exact claim and also read the ‘of which sugars’ value in the nutritional information.

  • Assuming a lower sugar value makes a complete breakfast

    A sugar reduction does not tell you everything about a product. Albert Heijn also lists 396 kcal per 100 g for its reduced-sugar variety.

    Check the full nutritional information and, if you like, enjoy the syrup waffle as a treat alongside a breakfast that includes, for example, wholemeal bread or yoghurt.

  • Choosing based only on ‘gluten-free’ or ‘plant-based’

    These labels are not sugar claims. Albert Heijn lists 41 g of sugars per 100 g for its organic gluten-free syrup waffles and 35 g per 100 g for AH Terra plant-based syrup waffles.

    Check dietary characteristics and allergens separately from the sugar value.

  • Treating an old product page as a current option

    Albert Heijn marks Céréal Stroopwafels suikerarm as discontinued; Jumbo says the Consenza syrup waffles shown are no longer available online.

    Check the current product page and packaging before relying on older product information.

Brands and shops to consider

Albert Heijn

Albert Heijn sells its own reduced-sugar syrup waffle, as well as separate gluten-free and plant-based varieties.

  • According to Albert Heijn, AH Roomboter minder suiker stroopwafels contain 32% less sugar than AH Roomboter stroopwafels; the listed value is 23 g of sugars per 100 g.
  • The reduced-sugar variety is not sugar-free. Nor should you assume that the gluten-free or plant-based varieties contain less sugar.

Céréal

Céréal has sold a syrup waffle labelled ‘low sugar’.

  • Albert Heijn’s product information states that Céréal Stroopwafels suikerarm contains 65% less sugars than a regular syrup waffle and lists isomalt as a sweetener.
  • Albert Heijn marks this specific product as discontinued. If you find it elsewhere, check the current packaging, ingredients and nutritional information.

Jumbo

Jumbo’s syrup waffle range includes regular, mini and gluten-free varieties.

  • The range gives you options to compare pack sizes and dietary characteristics.
  • A gluten-free label does not mean sugar-free or reduced sugar. For that, check the claim and nutritional information for the product you choose.

Daelmans

Daelmans describes its regular syrup waffles as waffles with caramel, cinnamon and Bourbon vanilla.

  • The product description makes it clear what type of syrup waffle you’re looking at.
  • Don’t assume the product contains less sugar based on the brand or traditional recipe description; check the nutritional information on the specific pack.

Syrup waffles on Joybuy

Related products coming soon.

Frequently asked questions

Is a syrup waffle with less sugar also sugar-free?

No, ‘less sugar’ does not mean ‘sugar-free’. Albert Heijn lists 23 g of sugars per 100 g for its reduced-sugar syrup waffle; if you have a strict requirement, check whether the current packaging carries the ‘sugar-free’ claim.

How can a syrup waffle fit into a weekend breakfast?

You can enjoy a syrup waffle as a little extra with breakfast rather than as a replacement for it. The Voedingscentrum suggests options such as wholemeal bread and yoghurt or quark for breakfast; check the portion size and nutritional information for the syrup waffle itself.

What should I look for in a syrup waffle with sweetener?

Read the current ingredients list and allergen statement, as well as checking the amount of sugars. The information shown by Albert Heijn for Céréal Stroopwafels suikerarm lists fructose and isomalt, and states that it contains wheat, milk, egg and soya; that product page is no substitute for checking the packaging of a product you’re buying now.

Does a gluten-free or plant-based syrup waffle automatically contain less sugar?

No, a dietary characteristic does not tell you how much sugar a product contains. Albert Heijn lists 41 g of sugars per 100 g for its organic gluten-free syrup waffles and 35 g per 100 g for AH Terra plant-based syrup waffles. Compare the nutritional information for the varieties you’re considering.