What should you look for when buying?
First, check that the current label is suitable for the allergen you avoid. Then look at any product claims you need, such as gluten-free or lactose-free, and check exactly what the Fairtrade label applies to.
| What to check |
What to look for when buying |
Who it matters to |
| Specific allergen |
Read the current ingredients list and check the pack for any cross-contamination warning. |
If I need to avoid a particular allergen, I don’t want to rely on a certification or the product category name. Avoiding their specific allergen is the top priority for around 50% of these shoppers. |
| Gluten-free and lactose-free |
Check each claim separately and see which other allergens are listed. |
If you’re looking for a syrup waffle with both claims, you’ll also need to know whether any other ingredients are a concern. Around 33% of these shoppers give this product profile top priority. |
| Fairtrade label |
Check the individual product to see what the label applies to, such as a particular ingredient, and check the allergen information too. |
I want to be able to assess a specific Fairtrade claim, but only on a product that suits my allergen profile. Around 17% of these shoppers prioritise this combination. |
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Frequently asked questions
Is a syrup waffle with a Fairtrade label automatically suitable if you have a food allergy?
No. A Fairtrade label says nothing about whether a product is free from allergens. The Fair Trade Original mini syrup waffles on the Jumbo website carry a Fairtrade claim for cane sugar and invert sugar syrup, but also contain egg, milk, wheat and soya.
Which allergens should I check on a syrup waffle packet?
Check the current label on the syrup waffles you’ve chosen for any allergens you need to avoid. The Netherlands Food and Consumer Product Safety Authority requires 14 allergens to be clearly listed on prepacked foods. The products discussed here list wheat, milk, soya, egg and lupin, among others.
Does gluten-free also mean a syrup waffle is free from other allergens?
No. Gluten-free on its own says nothing about other allergens. Albert Heijn describes AH Glutenvrij Biologisch stroopwafels as gluten-free and lactose-free, but also lists egg and lupin.
What does a ‘may contain’ warning mean?
This wording warns that the product may have been cross-contaminated with the allergen named. Read the warning on the current pack and, if anything is unclear, ask the manufacturer about that specific product. Don’t assume a product is suitable for every allergy just because there’s no warning.
What if the online product information differs from the packaging?
Read the current packaging before eating the syrup waffles. Albert Heijn notes that ingredient and allergen information can change, so it advises checking the information on the pack.