If you have coeliac disease, first look for a current gluten-free label on the syrup waffles. According to the Dutch Coeliac Association, the Crossed Grain quality mark also provides assurance about the production process. Check for Fairtrade separately on the same pack: Fair Trade Original Mini Syrup Waffles state that Fairtrade terms apply to their sugar ingredients, but they contain wheat flour and are therefore not gluten-free.
You’re looking for syrup waffles with a clear gluten-free label and checking the current packaging. The Dutch Coeliac Association identifies the Crossed Grain quality mark as an indication that also covers the production process.
You want to take Fairtrade into account without confusing it with a gluten-free claim. According to Jumbo, Fair Trade Original Mini Syrup Waffles contain wheat flour, despite the Fairtrade statement about their sugar ingredients.
You compare gluten-free labels, ingredients, allergens and additional quality marks on packs from retailers such as AH, Jumbo and PLUS. A product page you looked at previously is no substitute for checking the pack you’re buying.
If you have coeliac disease, gluten-free status comes before a preference for Fairtrade, organic or any other quality mark. Check that the current pack meets the requirements that matter to you.
| What to look for | What to check when buying | Who it matters to |
|---|---|---|
| Gluten-free status | Look for the words ‘gluten-free’ or the Crossed Grain quality mark on the pack, and read the ingredients and warnings. | If I’m buying for someone with coeliac disease, I first want to know whether these syrup waffles are suitable for a gluten-free diet. For around 46% of consumers, this assurance comes first. |
| Fairtrade | Check whether the pack mentions Fairtrade, which ingredients the statement applies to, and whether the same product is also gluten-free. | I want to take fair trading terms into account, but not assume that a Fairtrade statement means the product contains no wheat. Around 36% of consumers prioritise Fairtrade as an additional requirement when choosing. |
| Other features | Compare additional claims on the current pack, such as organic or RSPO, and check the allergens. | Once gluten-free status is confirmed, I want to be able to choose based on factors such as organic sourcing or information about palm oil. These additional features matter most to around 18% of consumers. |
A Fairtrade statement may apply to specific ingredients. According to Jumbo, Fair Trade Original Mini Syrup Waffles state that Fairtrade terms apply to their sugar ingredients, but they also contain wheat flour.
If you have coeliac disease, check the gluten-free status first, then check the Fairtrade statement on the same pack.
An ingredient such as rice flour alone doesn’t tell you enough about the whole product or its production process. The composition of a product you bought previously may also have changed.
When buying, check the gluten-free label, ingredients and warnings on the packaging again, especially if the packaging has been updated.
AH lists an organic gluten-free syrup waffle, while PLUS states that its gluten-free syrup waffles contain RSPO-certified palm oil. Organic and RSPO are not the same as Fairtrade.
Check each feature you’re looking for separately; don’t assume Fairtrade certification from the presence of another quality mark.
These product ranges show the kinds of claims you may come across. Always check the current packaging of the specific syrup waffles before buying.
Jumbo own-brand range, including 240 g syrup waffles.
Albert Heijn’s own-brand range, including 240 g packs of organic gluten-free syrup waffles.
Own-brand gluten-free syrup waffles in a 240 g bag.
A brand offering an organic, gluten-free syrup waffle product in a pack of two.
A brand offering mini syrup waffles for which Jumbo states that Fairtrade terms apply to the cane sugar and invert sugar syrup.
No. Fairtrade says nothing about whether a product is free from gluten. According to Jumbo, Fair Trade Original Mini Syrup Waffles contain wheat flour, even though the Fairtrade terms apply to their sugar ingredients.
If you have coeliac disease, first look for the Crossed Grain quality mark or a clear gluten-free label, then read the ingredients and warnings. The Dutch Coeliac Association recommends checking for Crossed Grain first, as it also covers the production process.
Yes, check the pack you’re buying now. Albert Heijn and PLUS point out that product and allergen information can change, so even if you recognise the product name, check the current ingredients and warnings.
