Anyone who wants to take a little something on the go
You’re looking for something that needs no preparation and fits in your bag, but you don’t want to mistake a sweet treat for a full breakfast.
Who is this choice relevant to?
Anyone who wants to compare labels
You’re checking portion sizes, sugars and allergens, or looking for a specific option such as a gluten-free syrup waffle. Always compare the pack you’re actually buying.
Anyone looking for a small gift
You want something to give as a gift or share, and are wondering whether a box of chocolates would be a better choice than a pack of syrup waffles.
What should you look for when choosing?
First decide whether you’re looking for something for breakfast, for eating on the go or to give as a gift. Then use the packaging and label to find a product that suits your needs.
| What to consider | What to check when buying | Who is this important to? |
|---|---|---|
| Breakfast or treat | Check the portion size and nutritional value per portion. Think about what else you’ll have for breakfast. | When I’m in a hurry, I don’t want a syrup waffle or chocolate to become my entire breakfast. Around 50% of consumers prioritise how suitable it is for breakfast when making this choice. |
| Taking it with you and portioning | Check how many pieces are in the pack and whether it’s easy to take the amount you want with you. | When I’m out and about, I want to be able to take a small amount without carrying a large pack. This convenience is the top priority for around 30% of consumers. |
| Gifting and sharing | Check whether the contents are suitable for the occasion; if you’re choosing a chocolate selection, check the ingredients and allergens on the specific box. | If I want to share something or give it as a gift, presentation and portioning matter more to me than having it for breakfast. This is the main need for around 20% of consumers. |
Common mistakes
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Having a syrup waffle as a full breakfast
A syrup waffle is a sweet treat. For breakfast, the Dutch Nutrition Centre also recommends foods such as wholemeal bread, yoghurt or fortified alternatives, and fruit.
For a quick breakfast, take a separate breakfast staple with you and check the stated portion size if you’d also like a syrup waffle.
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Relying only on a claim on the front of the pack
A claim applies to a specific feature or variety; it doesn’t automatically apply to every ingredient. For example, Albert Heijn lists a gluten-free syrup waffle variety that also contains egg and lupin.
Read the ingredients, allergens and nutritional information for the specific variety, especially if you’re choosing it because of an allergy or intolerance.
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Thinking a box of chocolates is a convenient breakfast
A gift box is mainly intended for giving or sharing. Chocolate is still a treat, and the Dutch Nutrition Centre highlights the amount of saturated fat and calories in chocolate.
Choose a box of chocolates for the occasion and make separate arrangements for breakfast.
Brands compared
Daelmans
Daelmans offers, among other things, a compact pack containing four portions of two syrup waffles, as listed by Albert Heijn.
- The individually portioned pack may be convenient to take with you.
- Check the ingredients and allergens for this variety; a syrup waffle is still a treat, not a full breakfast.
Albert Heijn
As well as regular syrup waffles, the own-brand range includes varieties with a lower-sugar claim and one labelled gluten-free and lactose-free.
- You can compare varieties based on the feature that matters to you.
- The claims apply to the relevant variety. The gluten-free variety also lists egg and lupin, so check the current label.
Jumbo
Jumbo lists its butter syrup waffles in a 468 g pack, with twelve stated portions of 39 g.
- The portion information makes it possible to compare amounts for each occasion.
- Jumbo lists 36 g of sugars per 100 g for this variety. Also consider how many waffles you’ll take with you.
PLUS
PLUS lists its own-brand syrup waffles, individually wrapped, in a 480 g pack.
- You can compare the pack with other larger packs of syrup waffles.
- For this variety, PLUS lists a Nutri-Score of E and 36.3 g of sugars per 100 g. Check the nutritional information per portion too.
Sondey
Lidl lists Sondey butter syrup waffles in a pack of twelve, weighing 480 g.
- The number of pieces and pack weight are clearly stated.
- Check the ingredients and allergens on the pack for the variety you choose.
ALDI stroopwafels
ALDI lists a pack of twelve syrup waffles weighing 378 g.
- The stated number of pieces helps you compare the pack with how you plan to use it.
- Check the label on the specific pack for nutritional information and allergens.
Products for a treat or gift
These Joybuy products suit two different needs: syrup waffles as a sweet snack to take with you, or a box of chocolates to give as a gift or share. If you’re choosing something for breakfast, make sure you have a separate breakfast staple.
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Kanjers Extra Delicious syrup waffles, 10 pieces
For anyone who wants to take a sweet snack with them. Check the portion size and allergens on the pack; syrup waffles aren’t a substitute for a full breakfast.
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Kanjers Original syrup waffles, 8 pieces
A syrup waffle option for a sweet moment on the go. Think about how many you want to take each time, and check the ingredients and allergens on the label.
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Tony's Chocolonely Chocolate Gift Pack, 288 g
For a small gift or sharing, not as a breakfast substitute. Check the ingredients and allergens on the box, and see whether the contents are individually wrapped if you’re looking for portions to hand out.
Frequently asked questions
Can a syrup waffle be my entire breakfast?
A syrup waffle isn’t a complete breakfast staple if you want to put together a breakfast along the lines recommended by the Dutch Nutrition Centre. For a quick breakfast, also consider a wholegrain product, yoghurt or a fortified alternative, or fruit.
Which pack of syrup waffles is easy to take with me?
A compact pack can be handy if you only want to take a small amount. For example, Albert Heijn lists a Daelmans pack containing four portions of two waffles; check whether that portion suits your needs.
Does a lower-sugar syrup waffle automatically make a suitable breakfast?
No. A lower-sugar claim refers to a comparison with a reference product, not to a complete breakfast. Albert Heijn compares its butter variety with its own regular butter syrup waffles; also read the full nutritional information and consider what else you’ll eat.
When should I choose a box of chocolates instead of syrup waffles?
Choose a box of chocolates if you mainly want something to give as a gift or share. For a sweet snack on the go, a compact pack of syrup waffles may be more suitable. If the box contains different types of chocolate, check the ingredients and allergens on the specific pack.