Who is this choice relevant to?

Consumers who put Fairtrade first

You want to check which ingredients in the syrup waffle were traded under Fairtrade terms, without drawing conclusions about its nutritional value.

Consumers who plan their portions

You want to decide in advance how many syrup waffles you’ll have, and check the energy, sugars and saturated fats for that portion rather than looking only at the figures per 100 g.

Consumers who need to check allergens

You need the ingredients and allergen information for the exact variant. Check the current packaging, even if you’ve bought a syrup waffle from the same brand before.

What should you look for when buying?

Check the Fairtrade claim and nutritional information separately. Compare nutritional values per eating occasion only once you know how many waffles you plan to have.

What to consider What to check when buying Who it matters to
Portion and nutritional value Check the energy, sugars and saturated fats for the number of waffles you plan to eat; look at the portion size alongside the figures per 100 g. When planning a treat, I want to know the nutritional values in the portion I’ve chosen. Around 50% of consumers put portion size and nutritional value first.
Fairtrade claim Look for the FAIRTRADE Mark and check the packaging for this syrup waffle to see which ingredients the claim applies to. If fair trading terms are what matter most to me, I want to be able to assess the claim on the exact product. For around 30% of consumers, checking Fairtrade status is the top priority.
Allergens and current variant Read the ingredients and allergen information on the current packaging, and check that you’re buying the variant you want. If I have a food allergy or the product variant changes, I need to be able to check the packaging before buying. For around 20% of consumers, checking the exact product comes first.

Common pitfalls

  • Confusing Fairtrade with a lighter option

    Fairtrade terms don’t relate to the amount of energy, sugars or saturated fats in a syrup waffle.

    Check the claim on the packaging, then compare the nutritional information for the portion you plan to have.

  • Assuming a retailer’s claim applies to every syrup waffle

    PLUS sells products with the Fairtrade Mark, but a chocolate waffle labelled Fairtrade Cacao doesn’t prove that a syrup waffle is Fairtrade.

    Read the claim for the exact flavour and variant you want to buy.

  • Comparing only the figures per 100 g

    The amount you eat may be different from 100 g. The Voedingscentrum gives average figures for an extra-large 40 g syrup waffle of 189 kcal, 14,7 g sugars and 4 g saturated fat; figures can vary between individual products.

    Use the nutritional information for the product you’ve chosen to compare the figures for the number of waffles you plan to have.

  • Relying on out-of-date allergen information

    Ingredients vary between products and can change. For example, Albert Heijn lists milk, cereals containing gluten and soya among the ingredients in AH Roomboter minder suiker stroopwafels.

    If you have an allergy, check the ingredients and allergen information on the current packaging for the exact variant.

Brands and retailers to consider

Fair Trade Original

A brand to look out for when checking product-specific Fairtrade information about syrup waffles.

  • Jumbo stated that the cane sugar and invert sugar syrup in Fair Trade Original Mini Stroopwafels were traded under Fairtrade terms.
  • Jumbo’s product page says these mini syrup waffles are no longer part of its online range.

Daelmans

A standard syrup waffle to compare nutritional values with.

  • PLUS lists 429 kcal, 38 g sugars and 9 g saturated fat per 100 g for Daelmans Stroopwafels in a pack of 10.
  • If you specifically want Fairtrade, check for a product-specific claim on the packaging of the variant you choose.

Albert Heijn

An option for comparing a lower-sugar variant with a standard syrup waffle.

  • According to Albert Heijn, AH Roomboter minder suiker stroopwafels contain 32% less sugar than AH Roomboter stroopwafels.
  • That comparison says nothing about Fairtrade status. Check the packaging for the exact variant to find out.

PLUS

A retailer with information about Fairtrade products as well as product-specific information about syrup waffles.

  • PLUS lists a waffle labelled Fairtrade Cacao and publishes nutritional information for Daelmans Stroopwafels.
  • A chocolate waffle isn’t a syrup waffle. A Fairtrade label on one product doesn’t confirm the status of another.

Jumbo

A retailer whose product information shows why Fairtrade claims and availability should be considered separately.

  • The product page for Fair Trade Original Mini Stroopwafels explains which sugar ingredients were traded under Fairtrade terms.
  • The same page says the product is no longer part of Jumbo’s online range.

Joybuy products related to this topic

Related products coming soon.

Frequently asked questions

Does Fairtrade mean a syrup waffle contains less energy or sugar?

No. A Fairtrade claim doesn’t tell you anything about nutritional value. For the exact syrup waffle, check the energy, sugars and saturated fats per portion if you want to decide how many to have.

How can I check Fairtrade status for a syrup waffle with several ingredients?

Look for the FAIRTRADE Mark and read the packaging for the exact variant. Fairtrade International describes a Mark with an arrow for products with several ingredients; check the product-specific wording to see what the claim applies to. A general Fairtrade claim from a retailer isn’t enough.

Which nutritional values should I compare if I’m watching my portions?

Start with the energy for the amount of syrup waffle you plan to eat, then check the sugars and saturated fats for the same portion. The Voedingscentrum gives average figures for an extra-large 40 g syrup waffle of 189 kcal, 14,7 g sugars and 4 g saturated fat; use the nutritional information for the exact product when making your choice.

Where can I find the allergens in a packaged syrup waffle?

Check the allergen information on the current packaging for the exact syrup waffle. The Netherlands Food and Consumer Product Safety Authority describes mandatory labelling for 14 allergens; if you have an allergy, don’t rely solely on a previous purchase or a different variant.