Who are these bread rolls for?

Anyone putting together a special bread basket

You want to serve rolls that go well with a Sunday roast. A rustic shape, a sourdough option or organic ingredients might all influence your choice, along with when you can bake the rolls.

Anyone comparing grains and nutritional value

You’re looking at ingredients such as spelt, kernels and seeds, and comparing the nutritional information per 100 g. The product name alone won’t tell you whether a roll is wholemeal.

Anyone who needs to avoid specific ingredients

For you, the gluten-free label, allergen information and any warnings about traces matter more than how the roll looks. Always check the current packaging for this information.

What should you look for when choosing?

First, decide how you want to serve the rolls with your Sunday roast. Then compare the ingredients, nutritional information and baking instructions for the specific products you’re considering.

What to consider What to check before buying Who it matters to
Crust and serving time Check whether the rolls need baking at home, and whether the temperature, baking time and oven space fit into your meal plan. I want to serve the rolls warm without them getting in the way of cooking the main course. For around 33% of consumers, serving time would be the first thing to consider.
Sourdough and organic ingredients Check the ingredients and product description; a rustic-sounding name alone doesn’t confirm that a product is sourdough or organic. If I’m choosing sourdough or organic ingredients specifically, I want to see those features listed for the product itself. For around 25% of consumers, this would be the main consideration.
Grains, seeds and fibre Read the ingredients and compare the fibre content per 100 g. Spelt and multigrain don’t automatically mean wholemeal. The grains and seeds used matter more to me than the rolls’ appearance alone. Around 25% of consumers would prioritise this composition.
Gluten, allergens and type of salt Check the full allergen information and any gluten-free label. To find out what type of salt is used, check the product’s ingredients. I need to be able to check whether the roll meets my requirements for ingredients or type of salt. For around 17% of consumers, this would be their top priority.

Common mistakes

  • Assuming spelt, multigrain or sourdough means gluten-free

    The white sourdough and spelt rolls from PLUS that we reviewed contain gluten-containing grains. So the type of grain or method of preparation isn’t a substitute for an explicit gluten-free label.

    If you need a gluten-free option, read the current packaging, including the allergen information and any warnings about traces.

  • Assuming the product name tells you what type of salt it contains

    The Korenlanders rolls we reviewed list iodised salt, while the SlooOW rolls we reviewed mention rock salt. Sourdough or organic on its own tells you nothing about the type of salt.

    Check the ingredients of the variety you’ve chosen, or ask the producer which type of salt they use if it matters to you.

  • Checking the baking time only after the roast is cooked

    A roll that still needs to go in the oven takes up space and needs the right temperature at serving time. This can be inconvenient if the oven is still being used for the main course.

    Read the cooking instructions in advance and plan when to bake the rolls around your oven schedule. Only use an air fryer if the packaging lists it as a cooking method.

Brands and shops to consider

Korenlanders / PLUS

PLUS stocks Korenlanders sourdough rolls, including white and spelt varieties.

  • The white and spelt varieties we reviewed list sourdough and iodised salt. The spelt variety also contains seeds and lists 4.2 g of fibre per 100 g.
  • These varieties contain gluten-containing grains. Check the current packaging for other allergens too.

SlooOW

Jumbo stocks an organic rustic roll from SlooOW, for anyone looking specifically for a product labelled this way.

  • According to SlooOW’s own product description, this roll contains 20% sourdough and the dough is left to develop for more than 24 hours.
  • The roll we reviewed contains wheat and rye. According to the product information, it may also contain other allergens, including sesame.

Jumbo

Jumbo’s bread roll range includes a variety of types, such as white, multigrain, spelt and sourdough.

  • This makes it easy to compare product descriptions and cooking methods across the same range.
  • The range itself won’t tell you which variety is right for your meal; compare the ingredients and baking instructions for each product.

1 de Beste / Dirk

Dirk sells white and rustic multigrain rolls under its 1 de Beste own-brand label, in packs of four.

  • You can choose between the white and multigrain varieties if you want to serve several rolls.
  • If you have specific requirements for ingredients or allergens, check the current packaging.

Albert Heijn

Albert Heijn sells its own-brand rolls, including individual white rolls and pre-packed options.

  • The individual white roll we reviewed lists wheat and iodised salt.
  • An individual white roll isn’t necessarily a sourdough or organic product. Albert Heijn notes that product information can change, so check the packaging.

ALDI

ALDI sells individual white rolls as a simple addition to a meal.

  • Buying rolls individually is useful if you want to choose the right number for your guests.
  • Check the information displayed with the product in store for details of ingredients, allergens and the type of salt.

Lidl

Lidl sells 700 g packs of white rolls to bake at home.

  • Baking them at home lets you plan when they’ll be ready to serve; follow the product instructions.
  • Check the current packaging for ingredients and allergens, and contact your local store to find out what it stocks.

Bread rolls on Joybuy

Related products will be available soon.

Frequently asked questions

Should I choose sourdough, white or multigrain rolls for a Sunday roast?

Choose based on what matters to you at the table: a sourdough variety if you specifically want sourdough, or a spelt or multigrain variety if you want to compare grains and seeds. For the latter, check the nutritional information and allergens too; the product name won’t tell you whether a roll is wholemeal or gluten-free.

Can I bake rolls in the air fryer while the meat is in the oven?

Yes, if the packaging for your chosen rolls lists the air fryer as a cooking method. The white sourdough and spelt rolls from PLUS Korenlanders that we reviewed specify 4 minutes in a preheated air fryer at 200 °C. For other rolls, follow their own cooking instructions.

Are spelt and sourdough rolls gluten-free?

No. Those descriptions don’t, by themselves, mean that a roll is gluten-free. The white sourdough and spelt varieties from PLUS that we reviewed contain gluten-containing grains. If you need a gluten-free option, check for an explicit product label and the current allergen information.

Does every roll contain iodised salt?

No. Don’t assume this from the words ‘roll’, ‘sourdough’ or ‘organic’. The Korenlanders varieties we reviewed list iodised salt, while the SlooOW variety we reviewed mentions rock salt. Check the ingredients for the exact product and, if in doubt, ask the producer which type of salt they use.