Who is this choice relevant to?

Host looking to add some texture

You’re looking for a roll with visible seeds to serve alongside your Sunday roast, and presentation matters to you. Albert Heijn and Lidl both list a multiseed croissant; check which seeds the version you choose contains when you buy it.

Label reader with specific nutritional priorities

You want to compare fibre, salt and saturated fat rather than rely on the word ‘multiseed’. The Netherlands Nutrition Centre advises comparing nutritional values per 100 g; the product name alone won’t tell you what they are.

Meal planner considering allergens and preparation

You need to know what your guests can eat and how many rolls you’ll need. That’s why product-specific allergen information, pack size and whether you need to bake them at home all matter.

What should you consider when choosing?

Multiseed croissant

Choose this when: you specifically want a croissant with visible seeds to serve alongside your roast; Albert Heijn and Lidl list this type.

The trade-off: the name doesn’t tell you its nutritional value or provide complete allergen information, so check the packaging of the version you choose.

Plain croissant

Choose this when: the croissant shape matters more than a layer of seeds; Jumbo, ALDI and Dirk list standard croissant options.

The trade-off: you won’t get the seeded texture you’re looking for. Compare the nutritional information if it matters to your choice.

Multigrain or seeded roll

Choose this when: a different type of bread suits the meal and you’d rather serve rolls or a loaf to share.

The trade-off: it isn’t a croissant, and ‘multigrain’ doesn’t mean the same as ‘wholemeal’.

What to consider What to check when buying Who is this important to?
Seeded texture and presentation Check the packaging to see which seeds the croissant contains and whether the product you want is available in store. I want the roll to add something in appearance and texture as well as taste alongside the roast. For around 40% of consumers, seeded texture is the main priority.
Nutritional value Compare similar products for fibre, salt and saturated fat per 100 g; check separately whether the packaging says ‘wholemeal’. If nutritional information determines my choice, I don’t want to rely on the name ‘multiseed’. Around 30% of consumers prioritise this comparison.
Allergens and serving plans Read the latest allergen information, count how many you need and follow the cooking instructions for bake-at-home products. I want to choose suitable bread for my guests and serve it on time. For around 30% of consumers, allergen and meal planning are the top priorities.

What could you get wrong?

  • Assuming ‘multiseed’ means ‘wholemeal’ or ‘high in fibre’

    Seeds on a croissant don’t tell you which flour was used or how much fibre the product contains. According to the Netherlands Nutrition Centre, ‘multiseed’ and ‘wholemeal’ aren’t interchangeable.

    Check the wording on the packaging and compare the nutritional values of similar croissants per 100 g.

  • Overlooking allergens because it’s only a roll

    Allergens such as cereals containing gluten, milk, egg and sesame may be relevant in a croissant. You’ll need to check whether any of these are present in the specific version you choose.

    Read the latest packaging information. For an unwrapped roll, ask for allergen information before buying it for a guest with an allergy.

  • Assuming a product listing means it’s available for delivery or in stock

    Albert Heijn describes its AH Multiseed Croissant as an in-store product. A listing for a multiseed croissant doesn’t tell you whether it’s available at your local shop.

    Check the range at the shop you plan to visit, and think in advance about whether a plain croissant or another kind of roll would also work with the meal.

    If you leave it until just before the meal to go shopping, choosing an alternative could mean an extra trip to the shop.

Brands and shops to consider

Albert Heijn

Albert Heijn lists the AH Multiseed Croissant as an in-store product in its croissant range.

  • A clearly identified multiseed option if you’re looking for a croissant with seeds.
  • Check the ingredients, allergens and nutritional information for the version you choose in store.

Lidl

Lidl Netherlands lists a Multiseed Croissant.

  • A specific product to look at if both the croissant shape and seeds matter to you.
  • Lidl advises checking food packaging for ingredients; refer to it for allergen and nutritional information too.

Jumbo

Jumbo’s croissant range includes butter croissants and other varieties.

  • Worth considering if you want to compare plain croissants or different sizes.
  • Check the individual product if you specifically want a croissant with seeds.

ALDI

ALDI Netherlands lists butter croissants and rolls to bake at home.

  • An option to consider if baking the bread at home is part of your meal planning.
  • A multigrain roll is a different product from a multiseed croissant, so check which type you’re buying.

PLUS

PLUS’s bread and bakery range includes multigrain and wholemeal options.

  • Worth considering if you’re also thinking about serving a different kind of bread with your Sunday roast.
  • Check the product name and ingredients if you specifically want a multiseed croissant.

Dirk

Dirk lists standard croissants in a range of pack sizes.

  • Worth considering if the number of croissants you need for your guests will determine your choice.
  • Check the specific version if seeds are a must for you.

Bread alternatives on Joybuy

These products are multigrain bread alternatives to serve alongside a Sunday roast, not multiseed croissants. Choose between individual rolls and a round loaf to share; check the packaging for both if allergens or preparation time matter.

Lekhaven Bakkerij Multigrain Rustic Baguette, 4 × 135 g

Lekhaven Bakkerij Multigrain Rustic Baguette, 4 × 135 g

An alternative if you’d like to serve four individual multigrain rolls instead of croissants.

Pack size: 4 × 135 g. Check the packaging for baking time, and if you have allergies, read the latest ingredient and allergen information.

View on Joybuy
Lekhaven Bakkerij Multigrain Country Bread Round, 550 g

Lekhaven Bakkerij Multigrain Country Bread Round, 550 g

A round multigrain loaf if you’d rather share bread than give everyone an individual croissant.

Weight: 550 g. Plan when to bake it using the instructions on the packaging, and check the latest allergen information before choosing it for your guests.

View on Joybuy

Frequently asked questions

Is a multiseed croissant automatically wholemeal or higher in fibre?

No. ‘Multiseed’ alone tells you nothing about the flour used or the amount of fibre. Check the wording and nutritional information on the packaging, and compare similar croissants per 100 g.

Which allergens should I check in a croissant with seeds?

Check the allergen information for the specific croissant, including cereals containing gluten, milk, egg and sesame where relevant. According to the Netherlands Nutrition Centre, the 14 allergens specified by law must be clearly declared; for unpackaged products, ask for the relevant information.

Can I bake the bread for my Sunday roast at home?

Yes, if you choose a bake-at-home product and have the time and equipment you need. Follow the instructions on the packaging and plan when to use the oven around cooking the roast.

How can I tell whether a croissant contains iodised baker’s salt?

Don’t rely on the type of croissant alone; check the ingredient information for the product you choose. Brood.net describes the use of iodised baker’s salt in the Netherlands as an agreement under a covenant, not a guarantee that every croissant contains it.