Breakfast fans who pay attention to bread type and fibre
You’re looking for soft bread to top or use in toasties, and want to compare the fibre content per 100 g when choosing.
Which option is right for you?
Families who mainly eat bread at the weekend
You want to open a pack on Sunday without having to use it all at once. In that case, pack size and the option to freeze portions are important.
Shoppers who read labels carefully
Before buying, you check the ingredients, allergens and salt, or want to know whether baker’s salt or iodised salt has been used.
What should you look for when choosing?
Soft wholemeal bread for toasties
Best for: anyone looking for a soft slice to top or use in toasties, and wanting to compare the fibre content of wholemeal bread.
Bear in mind: check the allergens and actual slice dimensions for each variety.
White toast bread
Best for: anyone mainly looking for soft bread with a mild flavour for breakfast or a toastie.
The trade-off: the Netherlands Nutrition Centre advises replacing white bread with wholemeal or brown bread wherever possible.
Rusks or crackers
Best for: anyone looking for a dry, crispy base for a light topping.
The trade-off: these are different types of bread from soft bread for toasties, and aren’t the same base for a toastie.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Bread type and fibre | Check whether the bread is labelled wholemeal and compare the fibre content per 100 g. | If I want to serve wholemeal bread, I want to compare the nutritional values of the options. For around 36% of consumers, bread type and fibre are the top priority. |
| Softness and slice size | Check the shape of the loaf and the slice itself if it needs to fit your toaster, toastie maker or topping. | For sandwiches or a toastie, I want a soft slice that suits the way I’ll use it. This texture and size are the top priority for around 29% of consumers. |
| Storage | Compare the pack size and storage instructions; consider whether you can freeze any portions you won’t use straight away. | If I only eat this bread at the weekend, I want to be able to store the rest. For around 21% of consumers, convenient storage is the biggest consideration. |
| Ingredients and salt | Read the latest allergen information and nutritional values; check the ingredients list if baker’s salt or iodised salt matters to your choice. | If I need to watch certain ingredients or the type of salt used, I want to check the exact variety. For around 14% of consumers, checking the label is what makes the difference. |
Common mistakes
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Assuming ‘medium sliced’ means a standard slice size
A product name or photo won’t tell you whether a slice fits your toaster or toastie maker. The Dutch product pages discussed here don’t give a standard thickness for this description.
Where possible, check the slice and packaging before choosing based on slice size.
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Assuming baker’s salt is always used
The Netherlands Nutrition Centre says that baker’s salt isn’t used in every loaf. So the type of bread alone won’t tell you which salt is in the ingredients.
Check the label for ‘baker’s salt’ or ‘iodised salt’ if this matters to your purchase.
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Ignoring the rest of the label on wholemeal bread
The wholemeal label doesn’t mean you can skip checking the allergens or salt. Product information from Albert Heijn and Jumbo shows that these details need to be checked for each variety.
Compare the ingredients, allergens and nutritional values on the exact pack you’re buying.
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Buying a large pack for one breakfast without a storage plan
If you mainly eat bread on Sundays, any leftover slices could dry out before you get to them. The Netherlands Nutrition Centre lists freezing as a way to store wholemeal bread.
Choose a pack size that suits how you’ll use it, or freeze any portions you won’t need in good time.
Brands to consider
Albert Heijn
Offers soft wholemeal bread for toasties, among other options, for anyone looking for bread that’s easy to top.
- For AH Extra lang lekker tostibrood volkoren, Albert Heijn lists 7,2 g of fibre per 100 g, a 35 g serving and confirms that it can be frozen.
- These details apply to that variety; check the current packaging when you buy, including the ingredients and allergen information.
Jumbo
Offers a half loaf of wholemeal bread for toasties if you’re looking for a smaller pack.
- Jumbo lists 6,4 g of fibre per 100 g and around 11 servings per pack for this half loaf.
- The product information lists wheat, gluten and barley; if you have an allergy, also check the latest information about possible traces of other allergens.
Lidl
Lists a 375 g loaf for toasties as an in-store product.
- The stated pack weight gives you a useful point of comparison when looking at pack sizes.
- Check the pack in question for slice size, ingredients, allergens and nutritional values.
ALDI
Describes a range of breads and also lists toast and rusks as breakfast options.
- The different types of bread make it worth deciding first whether you want soft bread or a crispy option.
- Compare the nutritional values and slice size on the label of the variety you choose, rather than relying on the range as a whole.
Bolletje
Offers rusks, crackers and crispbread, among other crispy bread products.
- These categories are worth considering if you’re looking for a crispy base for breakfast.
- Rusks and crackers aren’t the same as soft, sliced bread for making a toastie.
Toast bread options on Joybuy
These Thinmax products are suited to anyone choosing soft toast bread for breakfast. If you’re looking for wholemeal bread or a particular slice thickness, check the packaging of the exact variety before you choose.
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Thinmax Golden Danish Toast, 4 × 85 g
An option to consider if you’re looking for soft toast bread for breakfast or sandwiches.
The product information describes four individually wrapped portions. If you have an allergy, check the latest allergen information, and look at the slice size itself if it’s important for how you’ll use it.
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Thinmax Xinmaichao New Mak Chiu-Golden Danish Toast, 85 g
An option for anyone who wants to toast soft bread or use it for sandwiches.
The product information lists wheat, milk, egg, soya and sesame. If you have an allergy, check the latest packaging and look at the slice if you need a particular thickness.
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Thinmax Hokkaido Toast Bread, 85 g
An option if you’re looking for soft toast bread that, according to the product description, can be eaten as it is or toasted.
The listed ingredients include sugar, while the accompanying nutrition table states 0 g sugars. So check the nutritional information on the packaging, and also check the allergens and slice size before choosing.
Frequently asked questions
Does ‘medium sliced’ mean a standard slice thickness for Dutch toast bread?
Don’t use the term as a guide to whether a slice will fit your toaster or toastie maker. Compare the dimensions on the packaging or look at the slice itself if the fit matters.
Why choose wholemeal rather than white toast bread?
Wholemeal bread for toasties is an option if you want soft bread and care about the type of bread and its fibre content. The Netherlands Nutrition Centre advises replacing white bread with wholemeal or brown bread wherever possible; you should also compare the nutritional values of the specific products per 100 g.
How should I store wholemeal toast bread if I mainly eat it on Sundays?
Freeze any portions you won’t use in good time if you’re not going to finish the pack within a few days. The Netherlands Nutrition Centre’s storage guide recommends keeping opened wholemeal bread in a kitchen cupboard for 2–4 days or in the freezer for 1–3 months; its quality may deteriorate while frozen.
Which allergens should I check in bread for toasties?
Check the ingredients and allergens for the exact variety you’re buying. The Albert Heijn and Jumbo products described here list cereals containing gluten, among other things; other listed allergens and information about possible traces vary by product.