Which type is right for you?

For hosts who want to serve breakfast straight away

Fresh rolls are a good choice if you don’t want to bake them at home. Bear in mind that you’ll need to buy them before breakfast or have them in the house already.

For planners with an oven or air fryer

Part-baked rolls are a good choice if you want to shop in advance and have time to prepare them. Read the instructions for your appliance and the variant you’ve chosen.

For shoppers checking wholemeal options and allergens

If the type of bread or its ingredients matter to you, read the product description, ingredients list and allergen information for the exact pack you’re buying.

What should you look for when choosing?

First, decide whether you want to serve the rolls straight away or prepare them at home. Then check the type of bread, whether they’re sliced and how many you’ll need for breakfast.

What to consider What to check when buying Who it matters to
Ready to serve Check whether you need to bake them at home and whether the rolls are already sliced. I want to put the rolls on the table without waiting for the oven. Around 33% of consumers prioritise serving them straight away.
Storage and preparation Read the storage instructions and cooking time for your oven or air fryer; for frozen rolls, also check the guidance for after defrosting. I prefer to shop in advance and plan when to bake them around breakfast. For around 25% of consumers, this preparation is the top priority.
Type of bread and ingredients Check the wholemeal description, ingredients list and allergen information on the pack you’ve chosen. I want to know whether I’m really choosing a wholemeal product and what it contains. Around 25% of consumers give this check top priority.
The right quantity Compare the number of rolls in each pack with how many you need for breakfast. I don’t want to prepare more rolls than we’ll eat. Around 17% of consumers prioritise choosing the right quantity.

Common mistakes

  • Assuming every roll is already sliced

    The product name ‘roll’ doesn’t tell you whether you’ll need to slice it open before adding a filling.

    Look on the pack or product page for an explicit statement that the rolls are pre-sliced or sliced.

  • Assuming multigrain means wholemeal

    The Netherlands Nutrition Centre describes multigrain bread as bread made with at least three types of grain. The term alone doesn’t mean the bread is wholemeal.

    Check the product description and ingredients. PLUS explicitly describes its 300 g multigrain rolls as part-baked wholemeal multigrain rolls.

  • Storing defrosted rolls as if they were still frozen

    According to the product information, Jumbo Frozen White Bread Rolls must be baked and eaten within 24 hours of defrosting. Jumbo Brown Rolls must not be refrozen after defrosting.

    Defrost only as many as you need for breakfast, and follow the storage and preparation instructions for the variant you’ve chosen.

Brands to consider

Albert Heijn

Albert Heijn has an online category for bread rolls.

  • The category is a useful starting point for browsing rolls.
  • For ingredients and slicing details, check the information for the specific product and pack.

Jumbo

Jumbo lists white, multiseed, frozen brown and spelt rolls, among other options.

  • You can compare different types of bread and storage methods.
  • Instructions vary by product; Jumbo Frozen White Bread Rolls must be baked and eaten within 24 hours of defrosting.

Lidl

Lidl lists a white roll in its range.

  • If you’re looking for a white roll, you can check the product information for this variant.
  • Check how the rolls are sliced, their ingredients and how to prepare them on the pack you choose.

ALDI

ALDI lists an individual fresh white roll.

  • Buying rolls individually can be handy when you only need a small number.
  • Check how the roll is sliced and its ingredients when you buy it.

PLUS

PLUS lists white part-baked rolls and rolls described as wholemeal multigrain.

  • The product information includes ingredients, allergens and preparation instructions for these variants.
  • Check the current packaging before buying, including if you want to know whether the rolls are sliced.

Dirk

Dirk lists white part-baked rolls in a pack of four, with a total weight of 300 g.

  • The number of rolls and the pack weight can help you choose the right size.
  • Check whether the rolls are already sliced if you want to fill them as soon as they come out of the oven.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Are rolls gluten-free by default?

No, don’t assume they are. PLUS white rolls contain wheat; the wholemeal multigrain variant lists wholemeal wheat flour and wholemeal rye flour, among other ingredients. If you have an allergy or coeliac disease, always check the current ingredients and allergen information for the specific product.

How do I compare the nutritional information for two types of roll?

Compare the nutritional values on the same basis, for example per 100 g, and check the ingredients list too. The Netherlands Nutrition Centre recommends comparing products per 100 g; also check the weight and number of rolls in each pack.

Does multigrain mean the same as wholemeal?

No. According to the Netherlands Nutrition Centre, multigrain refers to the use of at least three types of grain; the word doesn’t confirm that a roll is wholemeal. If you want a wholemeal option, look for an explicit wholemeal description and check the ingredients.

How can I tell if a roll contains iodised salt?

Read the ingredients list on the pack you’ve chosen. The PLUS rolls checked for this article list iodised salt, but for other products you’ll need to check their own ingredient information.