Who are these options for?

Picnickers who like a generous filling

If you want to slice open a roll and fill it generously for a holiday lunch, check when you buy it whether it’s large and sturdy enough for your choice of filling.

Holidaymakers who like to shop ahead

If you want to prepare your rolls once you arrive at your holiday accommodation, choose between bake-at-home and frozen rolls based on whether you have access to an oven or freezer. Check the cooking and defrosting instructions too.

Shoppers who pay attention to the type of bread

If you specifically want wholemeal, check the product label rather than relying on its colour or the term ‘multigrain’. According to the Netherlands Nutrition Centre, wholegrain products contain more fibre than white grain products.

What should you look for when choosing?

First, decide when you want to eat the rolls and what cooking facilities you’ll have. Then consider their size for your filling and the type of bread. The pack weight alone won’t tell you how much filling a roll can hold.

What to consider What to check before buying Who is this most important for?
Room for a generous filling For loose rolls, check their diameter and sturdiness. For packaged rolls, check the number of rolls and the pack weight, but don’t use these as a guide to the thickness of the slices. If I want to fill the rolls generously straight away, I want to be able to see beforehand whether they’re large and sturdy enough. This is the top priority for around 33% of consumers.
Type of bread Look for the word ‘wholemeal’ and check the ingredients and nutritional information. ‘Multigrain’ on its own doesn’t mean a roll is wholemeal. For my holiday lunch, I specifically want a wholemeal roll, not just a brown or multigrain one. This is the main consideration for around 25% of consumers.
Preparation and storage Check whether you’ll need an oven or freezer, and follow the product’s cooking and defrosting instructions. I prefer to shop ahead, but I want to be able to store the rolls and prepare them when I need them. This is the biggest consideration for around 25% of consumers.
Availability and pack size Check whether you can buy loose rolls just before you leave, or whether you’d rather take a multipack for several meals. Check how many rolls it contains. If I need rolls while travelling or at my destination, I want a convenient way to buy them without taking more than I need. This is the top priority for around 17% of consumers.

Common mistakes

  • Treating ‘thick cut’ as a standard measurement

    The term doesn’t tell you how much room a roll has for filling. A roll’s weight doesn’t indicate its diameter or how sturdy it is either.

    Check a loose roll in the shop. For packaged rolls, compare the product shape, number of rolls and pack weight, but don’t use these to draw conclusions about slice thickness.

  • Assuming multigrain, brown and wholemeal mean the same thing

    A multigrain name or brown colour doesn’t confirm that a roll is wholemeal. According to the Netherlands Nutrition Centre, wholegrain products contain more fibre than white grain products.

    If you prefer wholemeal, choose a product that is explicitly labelled as such and check the packaging.

  • Taking frozen rolls without a plan for defrosting them

    Buying a supply ahead is only practical if you can store and prepare the rolls properly. Jumbo says its white frozen rolls should be prepared and eaten within 24 hours of defrosting.

    Check whether your holiday accommodation has a freezer and suitable cooking facilities. Then follow the instructions on the pack you choose.

  • Assuming every roll contains iodised baker’s salt

    You can’t tell which type of salt has been used from the product name ‘roll’ alone.

    If you want to know whether a roll contains iodised baker’s salt, check the ingredients list or ask the baker.

Supermarket brands to consider

Albert Heijn

Albert Heijn lists a range of products online, including white rolls and a wholemeal roll.

  • The separate wholemeal product label is helpful if you’re specifically looking for that type of bread.
  • Albert Heijn notes that ingredients and nutritional information can change, so check the current packaging.

Jumbo

Jumbo offers packaged rolls in different varieties, as well as a white frozen option.

  • A frozen option is useful if you want to shop ahead and have a freezer.
  • Jumbo’s white frozen rolls should be prepared and eaten within 24 hours of defrosting.

PLUS

PLUS offers, among other products, white and multigrain bake-at-home rolls.

  • For these varieties, PLUS recommends an oven temperature of 220 °C and a baking time of 8–10 minutes.
  • ‘Multigrain’ doesn’t confirm that a roll is wholemeal, so check the product label if that matters to you.

Dirk

Dirk offers loose white and brown rolls, as well as a packaged white option.

  • With a loose roll, you can check its size before you buy.
  • The listed weight of 80 g per loose roll doesn’t tell you how sturdy it is or how much filling it can hold.

ALDI

ALDI offers a white roll sold individually.

  • Buying rolls individually is handy if you want to choose them just before a picnic.
  • Check the size in the shop if you need a roll that can hold a generous filling.

Lidl

Lidl offers white rolls and a white roll.

  • The product labels make it easier to search specifically for a white roll.
  • Check the packaging and the size of the roll you choose in the shop.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Is ‘thick cut’ a standard measurement for rolls?

No. Don’t treat ‘thick cut’ as a measurement of slice thickness or the space available for filling. Check the size of a loose roll yourself, and for packaged rolls, see which dimensions are actually listed on the packaging.

Is a multigrain roll wholemeal too?

Not necessarily: ‘multigrain’ and ‘wholemeal’ don’t mean the same thing. Look for an explicit wholemeal label and read the packaging if that’s the type of bread you want to buy.

Can I freeze rolls for my holiday?

Yes, freezing can be a way to buy rolls ahead. The Netherlands Nutrition Centre recommends storing bake-at-home rolls in the freezer for 1–3 months, after which their quality may deteriorate. Follow the instructions for your chosen product too: Jumbo says its white frozen rolls should be prepared and eaten within 24 hours of defrosting.

Does every roll contain iodised baker’s salt?

You can’t tell from the product name. Check the ingredients list for baker’s salt, or ask the baker which type of salt has been used for a loose roll.

Which allergen information should I follow: the product page or the packaging?

Check the current packaging before eating the roll. Albert Heijn warns that ingredients and allergen information can change, so don’t rely solely on a product page you viewed earlier.