Who should pay attention to these checks?

If you’re looking for strictly sugar-free

The claim on the current packaging is what matters most to you. Also check the ‘of which sugars’ figure per 100 g; a claim such as ‘less sugar’ doesn’t answer your question.

If you mainly want less sugar

You want to compare stroopwafels without requiring them to be sugar-free. Alongside any relative claim, check the sugar content per 100 g and the portion you plan to have during the film.

If you also need to check the ingredients

If gluten or certain allergens matter to you or your guests, check them separately from the sugar content. Read the packaging of the product you’re buying.

What should you look for when choosing?

First decide whether sugar-free is an essential requirement or whether you’re looking for a stroopwafel with less sugar. Then check the nutritional information, ingredients and packaging for the portion you plan to serve on movie night.

What to look for What to check when buying Who it matters to
Strictly sugar-free Check for the ‘sugar-free’ claim and the ‘of which sugars’ figure per 100 g. The Netherlands Nutrition Centre sets a limit of no more than 0.5 g of sugars per 100 g for this claim. If I really want a sugar-free option, a relative claim such as ‘less sugar’ isn’t enough. Strictly sugar-free is the top priority for around 33% of consumers.
Less sugar Compare sugars per 100 g and per portion. Check the ingredients too if you want to look out for sweeteners. I want less sugar than in a regular stroopwafel, but don’t need a sugar-free product. This is the top priority for around 27% of consumers.
Ingredients and allergens Read the allergen information on the packaging you choose. Check for any gluten-free claim separately from the sugar content. When I’m sharing stroopwafels with others, I want to know whether the ingredients meet their requirements. Around 20% of consumers prioritise suitability for dietary requirements or allergies.
Portions and sharing Check the number of items, the net weight and the nutritional information per portion, if provided. I want to decide how many stroopwafels to put out before the film and how many will be left over. Planning portions is the main concern for around 20% of consumers.

Common mistakes

  • Reading ‘less sugar’ as ‘sugar-free’

    Albert Heijn says its reduced-sugar butter stroopwafels contain 32% less sugar than its regular AH version, but they still contain 23 g of sugars per 100 g. That’s different from the limit the Netherlands Nutrition Centre sets for ‘sugar-free’.

    If you need a strictly sugar-free option, check the current claim and the sugar figure per 100 g before considering a relative claim.

  • Assuming gluten-free means low in sugar

    A gluten-free claim says nothing about the sugar content. Jumbo says its Lekker Vrij van Gluten Stroop Wafels contain 42.4 g of sugars per 100 g.

    Check the gluten-free claim and the nutritional information separately.

  • Overlooking sweeteners or allergens

    A stroopwafel with less sugar may still contain sweeteners. For example, Céréal’s product page lists fructose and isomalt; allergens vary from product to product.

    When you buy, read the ingredients and allergen list on the specific packaging, even if you’ve bought the product before.

  • Looking only at the full pack

    The number of items and the portion size determine how many you put out for movie night. The nutritional information per 100 g won’t automatically tell you how much sugar is in your portion.

    Check the number of items and the nutritional information per portion, if shown on the packaging, then decide in advance how many you want to share.

Brands to compare

Albert Heijn

AH’s own-brand range includes reduced-sugar butter stroopwafels for anyone looking for a relative reduction in sugar.

  • Albert Heijn says they contain 32% less sugar than its regular butter stroopwafels. The packaging listed contains 10 items and weighs 315 g.
  • With 23 g of sugars per 100 g, this isn’t a sugar-free option. For allergens, also check the listed milk, cereals containing gluten and soya.

Céréal

The Céréal stroopwafels reviewed here are worth comparing if less sugar matters more to you than a strictly sugar-free claim.

  • According to the product information at Albert Heijn, they contain 65% less sugars than a regular stroopwafel.
  • The ingredients include fructose and isomalt. Compare the current nutritional information and ingredients with your own requirements.

Markus Stroopwafels

Markus has a light version for anyone who specifically wants to check whether a stroopwafel contains sucrose.

  • Markus Stroopwafels says its light version contains no sucrose; the packaging listed contains six items.
  • No sucrose doesn’t mean sugar-free. Markus lists soya and egg as allergens; if you need a strictly sugar-free option, also check the current nutritional information.

Jumbo Lekker Vrij

The Jumbo Lekker Vrij stroopwafels reviewed here are relevant if gluten-free is your main requirement.

  • Jumbo describes this version as gluten-free. Check the claim and allergens on the packaging you buy.
  • Jumbo lists 42.4 g of sugars per 100 g and names egg and lupin as allergens. Gluten-free doesn’t make these stroopwafels low in sugar.

Daelmans

Daelmans is a classic stroopwafel to use as a point of comparison when limiting sugar isn’t the main reason for your choice.

  • Daelmans describes its classic stroopwafels as containing caramel, butter, cinnamon and Bourbon vanilla.
  • If you want less sugar or a sugar-free stroopwafel, assess the specific version by checking the claim and nutritional information on the label.

Joybuy products for this topic

Related products coming soon.

Frequently asked questions

Does ‘less sugar’ mean a stroopwafel is sugar-free?

No. ‘Less sugar’ compares a product with another version, while the Netherlands Nutrition Centre sets a limit of no more than 0.5 g of sugars per 100 g for the ‘sugar-free’ claim. Check the amount on the current packaging; for example, Albert Heijn says its reduced-sugar butter stroopwafels contain 23 g of sugars per 100 g.

How can I spot sweeteners in stroopwafels with less sugar?

Read the ingredients list on the packaging you buy. The Knowledge Centre for Sweeteners says that any sweeteners used must be listed on the label; for example, isomalt is listed on the Céréal product page reviewed here.

Are gluten-free stroopwafels also low in sugar?

Not necessarily: gluten-free and low in sugar describe different properties. Jumbo says its Lekker Vrij van Gluten Stroop Wafels contain 42.4 g of sugars per 100 g. If you have both requirements, check the gluten-free claim and the nutritional information.

How should I store stroopwafels left over after movie night?

Follow the storage advice on the packaging you choose, especially once it’s been opened. For the reduced-sugar version reviewed here, Albert Heijn recommends storing it in a cool, dry place and using a sealed tin after opening. Check the label for any other version.