Who is this relevant to?

Guest with a strict sugar-free requirement

You want to check the ‘of which sugars’ value per 100 g before buying. A product labelled ‘less sugar’ doesn’t automatically meet that requirement.

Host who wants to offer a lower-sugar option

You’re looking for an alternative to an ordinary stroopwafel, but it doesn’t necessarily have to be sugar-free. In that case, both the sugar content per 100 g and the portion per waffle matter.

Host catering for different dietary requirements

You may also need to consider allergens or a gluten-free requirement. Assess these separately from the amount of sugars.

What should you look for when choosing?

Decide which requirement comes first for your neighbourhood get-together: confirmed sugar-free status, less sugar than an ordinary stroopwafel, or a product that suits other dietary requirements.

What to consider What to check when buying Who is this most important for?
Strictly sugar-free Check the ‘of which sugars’ value per 100 g on the current packaging. According to the Voedingscentrum, the ‘sugar-free’ claim means no more than 0.5 g of sugars per 100 g. If a guest only wants sugar-free stroopwafels, I need a value I can verify and can’t rely on the product name. For around 50% of consumers, this strict requirement comes first.
Less sugar Compare the sugars per 100 g and per waffle with an ordinary variety; also check the ingredients and portion size. I want to offer less sugar at the get-together, but don’t need to choose a sugar-free product. This consideration is the most important one for around 30% of consumers.
Other dietary requirements Check the allergen declaration and any gluten-free label separately from the sugar content. When guests have different dietary requirements, I first want to know which waffle is suitable for them. This need comes first for around 20% of consumers.

Common mistakes

  • Confusing ‘less sugar’ with ‘sugar-free’

    These are different claims. According to the Voedingscentrum, ‘sugar-free’ means no more than 0.5 g of sugars per 100 g, while ‘low sugar’ means no more than 5 g per 100 g.

    If you have a strict sugar-free requirement, base your choice on the ‘of which sugars’ value in the current nutritional information per 100 g.

  • Confusing gluten-free with sugar-free

    Jumbo lists 42.4 g of sugars per 100 g for Jumbo Lekker Vrij van Gluten Stroop Wafels. So a gluten-free label doesn’t mean the product meets a sugar-free requirement.

    Check the gluten-free label, allergens and sugar content separately.

  • Relying on the product name alone

    A name containing ‘low sugar’ or ‘less sugar’ doesn’t give you the full nutritional information. Albert Heijn and PLUS also point out that product information can change.

    Before serving, check the nutritional information, ingredients and allergens on the packaging you bought.

  • Forgetting about portion size

    The value per 100 g helps you compare products, but at a get-together, the number of waffles per guest also determines how much sugar you serve.

    As well as the value per 100 g, check the portion size and, if listed, the sugars per waffle.

Brands to consider

Céréal

Albert Heijn lists Céréal Stroopwafels suikerarm.

  • The product name makes this variety worth comparing if you’re looking for a low-sugar stroopwafel.
  • Check the sugars per 100 g on the packaging before assuming it meets a sugar-free requirement.

Albert Heijn

Albert Heijn lists AH Roomboter minder suiker stroopwafels and Céréal Stroopwafels suikerarm.

  • The two labels give you different starting points for comparing sugar content.
  • Albert Heijn points out that ingredients, nutritional values and allergy information can change, so check the current packaging.

Jumbo

Jumbo lists Lekker Vrij van Gluten Stroop Wafels as a gluten-free option.

  • Jumbo lists the Crossed Grain certification for this variety.
  • Jumbo also lists 42.4 g of sugars per 100 g; assess the gluten-free requirement and sugar-free requirement separately.

PLUS

PLUS lists its own-brand stroopwafels with nutritional information on the product page.

  • For PLUS Stroopwafels Per Wikkel, PLUS lists 36.3 g of sugars per 100 g and 35 g of added sugars per 100 g.
  • This variety therefore doesn’t meet the sugar-free limit; check the current packaging when you buy it.

Lidl / Sondey

Lidl lists Sondey roomboterstroopwafels in a pack of 12, 480 g.

  • The pack size helps you work out how many waffles you’ll need for the get-together.
  • Check the sugar content on the packaging before choosing this variety to meet a sugar-related goal.

ALDI / Biscotto

ALDI lists Biscotto mini stroopwafels in its biscuit range.

  • The mini size is worth considering if you want to check the portion per waffle.
  • For a sugar-related goal, check the nutritional information on the specific packaging.

Daelmans

Daelmans stroopwafels are listed in the online ranges of PLUS and Albert Heijn.

  • You can assess a specific Daelmans variety by checking its label.
  • A listing in a retailer’s range doesn’t tell you whether a variety is low sugar or sugar-free; check the sugars per 100 g.

Stroopwafels at Joybuy

Related products coming soon.

Frequently asked questions

When can a stroopwafel be called ‘sugar-free’?

Under EU rules, the ‘sugar-free’ nutrition claim means no more than 0.5 g of sugars per 100 g; the Voedingscentrum also explains this limit. Check the nutritional information for the stroopwafel you want to buy.

Does ‘less sugar’ mean the same as sugar-free?

No. ‘Less sugar’ doesn’t automatically mean a stroopwafel meets the ‘sugar-free’ limit of no more than 0.5 g of sugars per 100 g. Check the ‘of which sugars’ value on the packaging.

Is a gluten-free stroopwafel also sugar-free?

Not automatically. Jumbo lists 42.4 g of sugars per 100 g for Lekker Vrij van Gluten Stroop Wafels. So if you’re choosing a gluten-free option, check the sugar content separately.

Which allergens should I check for a neighbourhood get-together?

Check the allergen declaration on every pack you serve. Ingredients and allergens can vary between stroopwafels and recipes, so don’t rely on information from another brand or an older pack.

What should I do if the online information differs from the packaging?

Use the information on the packaging you buy to make your choice. Albert Heijn and PLUS point out that product information, including nutritional values and allergens, can change.