Who might this choice be relevant to?

Consumers with a strict sugar-free requirement

For you, ‘less sugar’ is no substitute for ‘sugar-free’. Check the claim on the exact pack and the ‘of which sugars’ figure per 100 g. Under Regulation (EC) No 1924/2006, the ‘sugar-free’ claim may only be used for solid foods containing no more than 0.5 g of sugars per 100 g.

Families looking to choose products with less sugar

You want to serve rusk with aniseed sprinkles and are open to a different chocolate topping, such as chocolate sprinkles with less sugar. Compare the nutritional information for the product you are considering with that of your usual flakes. A lower sugar content does not automatically make a product sugar-free.

Consumers who want to keep the flakes shape

The shape of the topping on your rusk matters more to you than an alternative in the form of chocolate sprinkles. Albert Heijn and Jumbo list regular flakes in their product ranges. If you want to keep an eye on sugar, compare the labels of the individual varieties.

What should you look for when choosing?

First decide whether ‘sugar-free’ is a strict requirement. If it isn’t, you can weigh up the amount of sugar and the shape of the topping separately.

What to look for What to check when buying Who it matters to
Truly sugar-free Look for the ‘sugar-free’ claim and check the ‘of which sugars’ figure per 100 g. Under Regulation (EC) No 1924/2006, solid foods carrying this claim may contain no more than 0.5 g per 100 g. If I only want sugar-free flakes, ‘less sugar’ isn’t enough for me. For around 46% of consumers, the sugar-free claim would be the main priority.
Less sugar Compare sugars per 100 g with your usual flakes; also check the energy and saturated fat content. If you’re considering a different topping, read the product name and ingredients list. If I want to choose less sugar and am happy to change the topping, I could also consider chocolate sprinkles. For around 36% of consumers, less sugar would be the main priority.
The flakes shape Check that the exact product is flakes and read the label for that variety, not just the brand name. For presentation, I want to keep flakes on my rusk and don’t see chocolate sprinkles as an equivalent option. The flakes shape would matter most to around 18% of consumers.

Common mistakes

  • Reading ‘less sugar’ as ‘sugar-free’

    ‘Sugar-conscious’ and ‘no added sugars’ are not substitutes for the ‘sugar-free’ claim either. The Netherlands Nutrition Centre explains that a product with no added sugars can still contain sugars that occur naturally.

    If sugar-free is a requirement, check the exact claim and the sugars per 100 g on the same pack.

  • Comparing portions only

    A stated portion is not always the same size. The Netherlands Nutrition Centre explains that nutritional values per 100 g provide a common basis for comparing labels.

    Compare the sugars, energy and saturated fat values per 100 g before looking at any portion information.

  • Treating chocolate sprinkles as the same topping

    Chocolate sprinkles have a different shape from flakes. And a ‘less sugar’ label on chocolate sprinkles doesn’t mean they’re sugar-free.

    Decide what matters most for your rusk: the flakes shape, a lower sugar content or a strict sugar-free claim.

  • Ignoring the rest of the label when you see a sugar claim

    The sugar claim doesn’t tell you what other ingredients are in that particular variety. The Netherlands Nutrition Centre says that sweeteners are listed on the label. If more than 10% of the product consists of added polyols, the label must also warn that excessive consumption may have a laxative effect.

    Read the ingredients list, allergen information and any usage warnings on the pack you plan to buy.

Brands to consider

De Ruijter

A brand with regular chocolate flakes listed in the flakes ranges at Albert Heijn and Jumbo.

  • Albert Heijn lists De Ruijter white, milk and dark chocolate flakes, among others.
  • If you have a strict sugar-free requirement, only choose a variety after checking the claim and nutritional information on that pack.

Venz

A brand with Rimboe flakes in Jumbo’s flakes range.

  • Jumbo lists a pure vanilla variety of Venz Rimboe.
  • Check each variety to make sure the shape, ingredients and sugar claim suit your needs.

Choca

A brand with regular flakes and a flakes mix in Jumbo’s range.

  • The individual varieties offer a choice of product shapes in the flakes section.
  • Being listed in the flakes category says nothing about a sugar-free claim; check the label for the specific variety.

Jumbo

A supermarket with its own-brand flakes alongside other brands in its flakes category.

  • You can compare different regular flakes side by side across the range.
  • Compare the nutritional information on the exact packs per 100 g; a supermarket own-brand name is not a sugar claim.

Albert Heijn

A supermarket with a flakes range and a separate selection of sugar-conscious products.

  • The sugar-conscious selection includes chocolate sprinkles with less sugar, among other products.
  • Chocolate sprinkles with less sugar are not the same product as flakes, and the description does not confirm that the sprinkles are sugar-free.

Joybuy products for this topic

Related products coming soon.

Frequently asked questions

When can flakes be labelled ‘sugar-free’?

Under Regulation (EC) No 1924/2006, the ‘sugar-free’ nutrition claim may only be used for solid foods containing no more than 0.5 g of sugars per 100 g. Check both the claim and the ‘of which sugars’ figure in the nutritional information on the exact pack.

Does ‘no added sugars’ mean the same as sugar-free?

No. The Netherlands Nutrition Centre explains that ‘no added sugars’ means no sugars or products used for their sweetening properties have been added; the product may still contain naturally occurring sugars. If you want a strictly sugar-free option, also check for the sugar-free claim and the value per 100 g.

How do I compare flakes with chocolate sprinkles containing less sugar?

Compare the nutritional information per 100 g and bear in mind the difference in shape. Check the sugars, energy and saturated fat in the exact products. The Netherlands Nutrition Centre explains that comparing products per 100 g is clearer than relying only on portions, which can vary from pack to pack.

Should I check for sweeteners in sugar-free chocolate products too?

Yes, if the ingredients matter to your choice. The Netherlands Nutrition Centre says that any sweeteners used are listed on the label. Check for usage warnings too: if more than 10% of the product consists of added polyols, the label will say that excessive consumption may have a laxative effect.