What should you look for when choosing?
First decide whether ‘sugar-free’ is a strict requirement. If it isn’t, you can weigh up the amount of sugar and the shape of the topping separately.
| What to look for |
What to check when buying |
Who it matters to |
| Truly sugar-free |
Look for the ‘sugar-free’ claim and check the ‘of which sugars’ figure per 100 g. Under Regulation (EC) No 1924/2006, solid foods carrying this claim may contain no more than 0.5 g per 100 g. |
If I only want sugar-free flakes, ‘less sugar’ isn’t enough for me. For around 46% of consumers, the sugar-free claim would be the main priority. |
| Less sugar |
Compare sugars per 100 g with your usual flakes; also check the energy and saturated fat content. If you’re considering a different topping, read the product name and ingredients list. |
If I want to choose less sugar and am happy to change the topping, I could also consider chocolate sprinkles. For around 36% of consumers, less sugar would be the main priority. |
| The flakes shape |
Check that the exact product is flakes and read the label for that variety, not just the brand name. |
For presentation, I want to keep flakes on my rusk and don’t see chocolate sprinkles as an equivalent option. The flakes shape would matter most to around 18% of consumers. |
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Frequently asked questions
When can flakes be labelled ‘sugar-free’?
Under Regulation (EC) No 1924/2006, the ‘sugar-free’ nutrition claim may only be used for solid foods containing no more than 0.5 g of sugars per 100 g. Check both the claim and the ‘of which sugars’ figure in the nutritional information on the exact pack.
Does ‘no added sugars’ mean the same as sugar-free?
No. The Netherlands Nutrition Centre explains that ‘no added sugars’ means no sugars or products used for their sweetening properties have been added; the product may still contain naturally occurring sugars. If you want a strictly sugar-free option, also check for the sugar-free claim and the value per 100 g.
How do I compare flakes with chocolate sprinkles containing less sugar?
Compare the nutritional information per 100 g and bear in mind the difference in shape. Check the sugars, energy and saturated fat in the exact products. The Netherlands Nutrition Centre explains that comparing products per 100 g is clearer than relying only on portions, which can vary from pack to pack.
Should I check for sweeteners in sugar-free chocolate products too?
Yes, if the ingredients matter to your choice. The Netherlands Nutrition Centre says that any sweeteners used are listed on the label. Check for usage warnings too: if more than 10% of the product consists of added polyols, the label will say that excessive consumption may have a laxative effect.