If you’re looking for strictly sugar-free chocolate flakes, choose a product whose label lists no more than 0.5 g of sugars per 100 g. According to the Netherlands Nutrition Centre, that’s the limit for a product to be described as sugar-free. Céréal Hagelslag Puur contains 7.7 g of sugars per 100 g, according to Céréal, and it’s chocolate sprinkles, not flakes. If your main aim is to reduce your sugar intake, you could consider this different type of product, but it isn’t a sugar-free substitute.
For you, the ‘of which sugars’ figure is decisive. The Netherlands Nutrition Centre sets the limit for the sugar-free claim at no more than 0.5 g of sugars per 100 g; ‘reduced sugar’ doesn’t mean the same thing.
You want to compare chocolate toppings by their sugar content, but don’t necessarily need a sugar-free product. It also matters whether you’re happy to order chocolate sprinkles instead of flakes.
You want to know what type of product you’re choosing before you check out, and whether it’s available from your supermarket for delivery to your area. When it arrives, check the nutritional information on the packaging.
First decide whether sugar-free is an absolute requirement. Only then is it worth comparing lower-sugar chocolate sprinkles or a supermarket’s delivery options.
| What to consider | What to check | Who it matters to |
|---|---|---|
| Strictly sugar-free | Check ‘of which sugars’ per 100 g: the sugar-free claim is limited to a maximum of 0.5 g per 100 g. | If I only want sugar-free flakes, a product labelled ‘reduced sugar’ isn’t suitable. Around 42% of consumers make this strict requirement their priority. |
| Lower sugar and product type | Compare the sugars per 100 g and check whether chocolate sprinkles, sweeteners and polyols suit your needs. | If I mainly want to reduce my sugar intake, chocolate sprinkles could be an option, even though they aren’t a substitute for flakes. This goal matters most to around 33% of consumers. |
| Ordering online | Check availability for your postcode, along with the ordering and delivery terms of your chosen supermarket. | When I have my shopping delivered, I want to know whether I can add the product to my order. This practical requirement is the priority for around 25% of consumers. |
Céréal lists 7.7 g of sugars per 100 g for Hagelslag Puur. That’s above the Netherlands Nutrition Centre’s limit of no more than 0.5 g per 100 g for a product to be described as sugar-free.
If you’re choosing a strictly sugar-free product, check the ‘of which sugars’ figure per 100 g rather than relying on the wording on the front of the pack.
Céréal lists 40 g of polyols per 100 g for Hagelslag Puur. According to the Netherlands Nutrition Centre, large amounts of polyols can cause digestive problems.
If you choose a product with sweeteners, read the ingredients and any warnings on the packaging.
Céréal Hagelslag Puur is a chocolate sprinkle product. ‘Flakes’ refers to a different product type, even though both are chocolate toppings for bread.
Check the product name and image before adding an alternative to your basket.
A product appearing in an online range isn’t necessarily available for your postcode or chosen delivery slot. Albert Heijn also advises checking the packaging, as product information can change.
Check the ordering terms before you check out. When your order arrives, check the label, ingredients, allergens and nutritional information.
De Ruijter is a chocolate flakes brand. For this choice, Vlokken Royaal is one example to assess by its ingredients and nutritional information.
Céréal offers chocolate sprinkles with a lower sugar content than a comparable standard product, according to its own product information.
Jumbo has an online category for chocolate sprinkles and flakes, including own-brand flakes and Céréal Hagelslag Puur.
Albert Heijn offers online grocery shopping and lists Céréal Hagelslag Melk in its online range.
According to the Netherlands Nutrition Centre, a product can contain no more than 0.5 g of sugars per 100 g or 100 ml to be described as sugar-free. For chocolate flakes and sprinkles, check the ‘of which sugars’ figure per 100 g in the nutrition table.
Not as a sugar-free product or as the same type of product: it’s chocolate sprinkles and contains 7.7 g of sugars per 100 g, according to Céréal. If reduced sugar is enough for you and you’re happy with chocolate sprinkles, you can compare its product information with that of other toppings.
Check the ingredients, the amount of polyols and any warnings on the packaging. Céréal lists 40 g of polyols per 100 g for Hagelslag Puur; the Netherlands Nutrition Centre says that large amounts of polyols can cause digestive problems.
Yes. Use the online nutritional information to compare products, then check the packaging when your order arrives. Albert Heijn notes that product information can change, so also check the ingredients and allergens if they’re relevant to your choice.
That depends on the supermarket you choose, your postcode and available delivery slots. Before you check out, confirm that you can add the product to your order and check the applicable ordering and delivery terms.
