Who is this distinction important for?

If you’re looking for strictly sugar-free taaitaai

You want a taaitaai biscuit with your coffee or tea, but ‘sugar-free’ is non-negotiable. The Diabetes Fund defines this as no more than 0.5 g of sugars per 100 g; a general product description isn’t enough to make that choice.

If you want to avoid added sugar

You’re looking for a sweet biscuit to enjoy on the patio and are open to a different type of biscuit. In that case, ‘no added sugars’ is a separate criterion: according to the Knowledge Centre for Sweeteners, these products may still contain sugars that occur naturally.

If you’re looking for gluten-free taaitaai

The gluten-free label is important to you, but you assess sugars and other allergens separately. Albert Heijn lists 29 g of sugars per 100 g for Consenza Taai taai poppetjes gluten free.

What should you look for when choosing?

First decide whether sugar-free is an essential requirement. ‘No added sugars’ only becomes a separate option if you’re also considering a different type of biscuit.

What to check What to look for when buying Who is this important for?
Strictly sugar-free Check ‘of which sugars’ per 100 g on the label; the Diabetes Fund defines ‘sugar-free’ as no more than 0.5 g per 100 g. If sugar-free is essential for me, I don’t want to rely on a vague description when choosing taaitaai for the patio either. Around 50% of consumers in this group give this requirement top priority.
No added sugars Check the exact claim and the total sugar content per 100 g; if you’re considering an alternative, read the ingredients too. I want a sweet biscuit with my drink, but I’m happy to choose a different type if my main concern is added sugar. This is the priority for around 30% of consumers.
Gluten and allergens Check the current ingredients and allergen information on the packaging, including any warnings about traces. If I need to avoid gluten or another allergen, the label determines whether I can choose the biscuit; I assess its sugar content separately. This check matters most to around 20% of consumers.

Common mistakes

  • Reading ‘no added sugars’ as ‘sugar-free’

    According to the Knowledge Centre for Sweeteners, a product with no added sugars may still contain sugars that occur naturally. The two claims therefore answer different questions when you’re shopping.

    If sugar-free is essential, compare the ‘of which sugars’ figure per 100 g with the maximum of 0.5 g specified by the Diabetes Fund.

  • Confusing gluten-free with sugar-free

    Albert Heijn lists 29 g of sugars per 100 g for its gluten-free Consenza Taai taai poppetjes. The gluten-free label alone tells you nothing about the sugar content.

    Check the gluten-free claim, allergen information and nutritional values as separate parts of the label.

  • Choosing regular taaitaai without checking the sugar content

    Albert Heijn lists 39 g of sugars per 100 g for AH Taai taai; Jumbo lists 38.6 g per 100 g for Jumbo Sint Taai Taai Figuurtjes. Neither product meets a strict sugar-free requirement.

    Check the nutritional information on the pack you’re buying, even if you’ve previously looked at a similar product.

  • Overlooking sweeteners in an alternative

    PLUS lists xylitol in Peijnenburg Naturel zonder toegevoegde suikers and warns that excessive consumption may have a laxative effect. This product is ontbijtkoek, not taaitaai.

    Before choosing an alternative like this, read the ingredients and warnings.

Brands to consider

Albert Heijn

Albert Heijn lists both regular AH Taai taai and the separate gluten-free Consenza Taai taai poppetjes.

  • The product information makes it easy to compare values per 100 g: Albert Heijn lists 39 g of sugars for AH Taai taai and 29 g for the Consenza version.
  • Neither sugar value meets the maximum of 0.5 g per 100 g that the Diabetes Fund defines as ‘sugar-free’.

Jumbo

Jumbo Sint Taai Taai Figuurtjes is a regular taaitaai biscuit; the product information also lists wheat, rye and milk as allergens.

  • Jumbo lists 38.6 g of sugars per 100 g, so you can compare it with the strict sugar-free limit.
  • This version isn’t sugar-free; if you need to avoid allergens, check the current packaging too.

PLUS

At PLUS, Peijnenburg Naturel zonder toegevoegde suikers is an alternative type of biscuit to consider, not a taaitaai variety.

  • PLUS lists 4.9 g of sugars per 100 g for this ontbijtkoek, alongside the ‘no added sugars’ claim.
  • The ontbijtkoek isn’t sugar-free. PLUS lists xylitol and warns that excessive consumption may have a laxative effect.

Joybuy products related to this topic

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Frequently asked questions

When is taaitaai sugar-free?

According to the Diabetes Fund, ‘sugar-free’ means no more than 0.5 g of sugars per 100 g. Check the ‘of which sugars’ figure per 100 g on the packaging, regardless of how the product is described elsewhere.

Does ‘no added sugars’ mean the same as sugar-free?

No. According to the Knowledge Centre for Sweeteners, a product with no added sugars may still contain sugars that occur naturally. For example, PLUS lists 4.9 g of sugars per 100 g for Peijnenburg Naturel zonder toegevoegde suikers; it’s also ontbijtkoek, not taaitaai.

Is gluten-free taaitaai also sugar-free?

Not necessarily. Albert Heijn lists 29 g of sugars per 100 g for Consenza Taai taai poppetjes gluten free. So check the gluten-free claim and sugar content separately.

What should I look for in ontbijtkoek with no added sugars?

As well as the sugar content, read the ingredients and warnings. PLUS states that Peijnenburg Naturel zonder toegevoegde suikers contains xylitol and that excessive consumption may have a laxative effect.