Who is this relevant to?

Shoppers looking for strictly sugar-free options

If you want taaitaai for the procession that meets a strict sugar-free requirement, rely on the information for the exact product. The standard examples listed by Jumbo, PLUS and Albert Heijn, with nutritional information provided, contain sugars.

Shoppers who want to cut down on sugar

If you’re mainly looking for a different option for a special occasion, compare more than just the sweet taste or whether it contains a sweetener. According to the Netherlands Nutrition Centre, sweeteners provide the same or fewer calories than sugar; that alone doesn’t tell you the biscuit’s overall nutritional value.

Anyone sharing treats who needs to check for allergens

If you’re taking taaitaai to share with a group, check the allergens in the biscuits you’ll actually be handing out. The product information from Jumbo and PLUS, and the ingredients in the self-baking recipe mentioned here, show that the relevant allergens vary depending on your choice.

What should you look for when choosing?

Ready-made taaitaai

When: You want to take biscuits with you or hand them out at the procession without having to bake.

The trade-off: The standard examples from Jumbo, PLUS and Bolletje list 38.6 g, 38.594 g and 36 g of sugars per 100 g respectively. Don’t choose them if your requirement is strictly sugar-free.

Homemade taaitaai with sweetener

When: You want to bake your own and assess the ingredients in a recipe with no added sugar.

The trade-off: The recipe from Fun and healthy food uses ingredients including stevia-sweetened syrup, almond flour and egg. It takes time to prepare and isn’t a packaged supermarket product.

What to considerWhat should you check?Who does this matter to?
Confirmed sugar-free Check the product description, ingredients and ‘of which sugars’ per 100 g on the exact product. ‘No added sugars’ doesn’t mean the same as sugar-free. I want to choose taaitaai for the procession that genuinely meets my sugar-free requirement, not just something that sounds less sweet. For around 50% of consumers, this is the top priority.
Less sugar Compare the sugars and energy per 100 g, and check the portion size; a sweetener doesn’t tell the whole story. If I mainly want to cut down on sugar, I want to weigh up the full nutritional value without setting a strict sugar-free requirement. For around 30% of consumers, this is the first priority.
Allergens when sharing Read the latest allergen information and keep the packaging available. If you’re baking your own, check every ingredient you use. When I’m handing out treats to a group, it needs to be clear which allergens the biscuits contain. For around 20% of consumers, checking this comes first when choosing.

Common mistakes

  • Assuming ‘artisan’ or anise means less sugar

    These words tell you nothing about the amount of sugars. Jumbo lists 38.6 g of sugars per 100 g for Sint Taai Taai Figuurtjes, while PLUS lists 38.594 g per 100 g for Ambachtelijke taai taai koeken.

    Start with the ingredients list and nutritional information per 100 g, not the description of the flavour or tradition.

  • Treating a homemade recipe as a packaged sugar-free product

    A recipe with no added sugar isn’t a label for a ready-made biscuit. The final composition depends on the ingredients you use.

    Assess every ingredient and the portion size of your own bake before deciding whether it suits your needs.

    Baking your own also takes time and ingredients.

  • Checking for allergens only after buying

    This can be particularly tricky if you’re planning to share taaitaai with a group. Jumbo and PLUS list allergens for their products; the homemade recipe mentioned here uses egg and almond flour.

    Check the current packaging before you buy, and keep the information available when handing out the biscuits.

Brands and shops to compare

Albert Heijn

Albert Heijn lists an AH Taai taai 3-pack and a product page for Bolletje Taai Taai.

  • The Bolletje product information lists 36 g of sugars per 100 g.
  • Check the latest ingredients, nutritional information and allergens for the biscuit you want to buy. The Bolletje taaitaai mentioned here isn’t sugar-free.

Jumbo

Jumbo lists Sint Taai Taai Figuurtjes 500 g, with ingredients, allergens and nutritional information.

  • The information lists sugar among the ingredients and gives 38.6 g of sugars per 100 g.
  • This specific product isn’t suitable if you have a strict sugar-free requirement.

PLUS

PLUS lists Ambachtelijke taai taai koeken 250 g, with ingredients, allergens and nutritional information.

  • The nutritional information lists 38.594 g of sugars per 100 g.
  • Don’t assume that ‘artisan’ means sugar-free.

Dirk

Dirk lists 1 de Beste Mini taai taai 500 g.

  • The product name makes it clear that these are mini taaitaai biscuits.
  • Only assess whether it meets a sugar-free requirement by checking the ingredients and nutritional information on the packaging.

ALDI

ALDI describes Taai-taai 500 g as anise-flavoured figure biscuits.

  • The product description helps you identify the type of biscuit.
  • Anise flavour tells you nothing about sugars or allergens, so check the packaging for those details.

Lidl

Lidl links to a recipe for mini taai-taai.

  • The recipe could be a starting point if you want to make something yourself for the procession.
  • A recipe doesn’t tell you whether a specific packaged taaitaai is sugar-free; check the product label for that.

Related Joybuy products

Related products will be available soon.

Frequently asked questions

Is anise-flavoured taaitaai automatically sugar-free?

No, anise tells you nothing about the amount of sugars. Jumbo lists 38.6 g of sugars per 100 g for Sint Taai Taai Figuurtjes, PLUS lists 38.594 g per 100 g for Ambachtelijke taai taai koeken, and the Bolletje product information at Albert Heijn lists 36 g per 100 g.

Does ‘no added sugars’ mean the same as ‘sugar-free’?

No, don’t use these descriptions interchangeably. For packaged taaitaai, check the exact product description, ingredients and ‘of which sugars’ value. If you’re baking your own, assess the ingredients and final recipe separately.

What should I look out for when handing out taaitaai at the procession?

Check the allergens on the latest packaging before you buy, and keep that information available when handing out the biscuits. The taaitaai from Jumbo and PLUS lists allergens, so don’t rely on the product name or flavour alone.

Can I choose homemade taaitaai as an alternative?

Yes, if you want to bake your own and can assess the ingredients you use. The recipe from Fun and healthy food uses stevia-sweetened syrup, almond flour and egg. Don’t treat it as nutritional information for packaged taaitaai, and check the composition of your own bake.