Who are these options relevant for?

If you’re choosing strictly sugar-free

You’re looking for taai-taai to take to a festival campsite, and want to check the nutrition table to see whether the exact variety meets the limit for the ‘sugar-free’ claim.

If you’re looking for gluten-free taai-taai

You want to take a gluten-free variety with you, but check its sugar content separately: gluten-free doesn’t mean sugar-free.

If you’re taking snacks for several days at the campsite

Before you set off, you want to check the allergens, nutrition information per 100 g and storage instructions, including how to store the product after opening.

What should you look for when choosing?

If sugar-free is a must, start by checking the sugar content of the exact taai-taai variety. Then check the allergens and how to store the packaging at the campsite separately.

What to check What to check when buying Who it matters to
Sugar-free claim Check ‘of which sugars’ per 100 g for the exact variety. Under the European regulation on nutrition claims, a product can contain no more than 0.5 g of sugars per 100 g to carry the ‘sugar-free’ claim. If I’m choosing strictly sugar-free, I don’t want to rely on a gluten-free label or a less sweet appearance. Around 46% of consumers put this sugar limit first.
Allergens Read the ingredients and allergen information, including ‘may contain’, on the packaging you’re buying. If you choose a gluten-free variety, check for other allergens separately too. When sharing food at the campsite, I want to know whether the taai-taai is suitable for my allergen requirements; for around 27% of consumers, this check comes first.
Storage after opening Check that the packaging is intact and follow the storage instructions. Albert Heijn recommends storing AH Taai taai in a sealed container after opening; Jumbo says to store its Sint Taai Taai Figuurtjes in a cool, dry place. If I’m taking taai-taai for several occasions, I want to be able to store the opened packaging somewhere dry and sealed. This convenience matters most to around 27% of consumers.

Common mistakes

  • Assuming gluten-free or organic means sugar-free

    According to Albert Heijn, the gluten-free, organic Consenza Taai Taai Poppetjes contain 29 g of sugars per 100 g. These features don’t tell you whether this variety meets the limit for ‘sugar-free’.

    If you want a sugar-free option, check the sugar content per 100 g for the exact variety you’re buying.

  • Confusing a small portion with a sugar-free product

    Portion size doesn’t change the sugar content per 100 g. Albert Heijn states that AH Taai taai contains 39 g of sugars per 100 g; Jumbo states that Sint Taai Taai Figuurtjes contains 38.6 g per 100 g.

    Use the value per 100 g to assess the nutrition claim, and the portion size only to see how much you’re eating.

  • Checking allergens only once you’re at the campsite

    The regular AH and Jumbo varieties list cereals containing gluten and milk. A gluten-free label is no substitute for reading the full allergen information.

    Before you set off, check the ingredients and statements such as ‘contains’ and ‘may contain’ on the exact packaging, especially if you’re sharing food.

  • Leaving an opened bag loose in the tent

    Albert Heijn recommends keeping AH Taai taai in a cool, dark, dry place and putting it in a sealed container after opening. Jumbo recommends storing its Sint Taai Taai Figuurtjes in a cool, dry place.

    Take a sealable container if you want to use a pack over several days at the campsite, and follow the instructions on the label.

Brands to consider

Albert Heijn

Albert Heijn lists both regular AH Taai taai and Consenza Taai Taai Poppetjes; assess each variety separately.

  • For AH Taai taai, Albert Heijn provides ingredients, allergen information, nutrition information and storage instructions.
  • According to Albert Heijn, AH Taai taai contains 39 g of sugars per 100 g, while the Consenza variety on offer contains 29 g per 100 g. Neither value meets the ‘sugar-free’ claim.

Jumbo

Jumbo lists regular Sint Taai Taai Figuurtjes and a separate gluten-free taai-taai variety.

  • For Sint Taai Taai Figuurtjes, Jumbo provides details including sugar content, ingredients and storage instructions.
  • According to Jumbo, these figures contain 38.6 g of sugars per 100 g, so they aren’t a sugar-free option.

Consenza

Consenza Taai Taai Poppetjes are a gluten-free, organic variety listed by Albert Heijn.

  • The gluten-free label may be useful if you’re specifically looking for gluten-free taai-taai.
  • Albert Heijn states that this variety contains 29 g of sugars per 100 g, and its ingredients include agave syrup and coconut blossom syrup. Gluten-free doesn’t mean sugar-free here.

PLUS

PLUS lists regular taai-taai in its range.

  • You can assess a specific PLUS variety by checking its label.
  • Don’t assume it’s sugar-free without checking the sugar content per 100 g for that variety.

Dirk

Dirk lists mini taai-taai.

  • This gives you a familiar variety to check on the packaging.
  • Only assess whether it meets the sugar-free claim after checking the nutrition information on the exact pack.

Taai-taai at Joybuy

Related products coming soon.

Frequently asked questions

When can taai-taai be called sugar-free?

Under the European regulation on nutrition claims, ‘sugar-free’ can only be used if the taai-taai contains no more than 0.5 g of sugars per 100 g. To check, look at ‘of which sugars’ in the nutrition table for the exact variety.

Is gluten-free taai-taai also sugar-free?

No, gluten-free on its own says nothing about the sugar content. According to Albert Heijn, the gluten-free Consenza Taai Taai Poppetjes contain 29 g of sugars per 100 g, so assess the two claims separately.

Are regular AH or Jumbo taai-taai suitable if you’re strictly sugar-free?

The varieties mentioned aren’t suitable: Albert Heijn states that AH Taai taai contains 39 g of sugars per 100 g, while Jumbo states that Sint Taai Taai Figuurtjes contains 38.6 g per 100 g. Both values are above the EU limit for the ‘sugar-free’ claim.

How should I store taai-taai during a festival?

Follow the storage instructions on the packaging you’re taking with you, and make sure you can seal it after opening. Albert Heijn recommends storing AH Taai taai in a cool, dark, dry place and keeping it in a sealed container after opening; Jumbo says to store Sint Taai Taai Figuurtjes in a cool, dry place.