If you’re looking for strictly sugar-free options
For you, ‘sugar-free’ is a must when choosing taaitaai to enjoy with your coffee. Check both the claim and the ‘of which sugars’ figure per 100 g; the name or appearance of a biscuit isn’t enough.
Who is this choice relevant to?
If you want to compare standard taaitaai
You’re looking for the familiar taste of taaitaai to enjoy with your coffee, without needing it to be strictly sugar-free. Compare similar products by their nutritional values per 100 g, and look separately at serving size, as recommended by the Voedingscentrum.
If you’re looking for gluten-free taaitaai
Gluten-free is your first requirement when choosing a product. Also check the sugars and any other listed allergens: Albert Heijn lists oats and almonds, among other things, for its gluten-free Consenza Taai taai poppetjes.
What should you look for in taaitaai?
First, decide whether sugar-free is a must for your coffee break. Comparing the nutritional values of standard taaitaai and choosing gluten-free taaitaai involve different considerations.
| What to consider | What to check before buying | Who is this most important to? |
|---|---|---|
| Truly sugar-free | Check for the ‘sugar-free’ claim and the ‘of which sugars’ figure per 100 g. The Annex to Regulation (EC) No 1924/2006 sets a maximum of 0.5 g of sugars per 100 g for this claim. | If I only want sugar-free taaitaai, I don’t want to pick up a standard biscuit by mistake; this requirement takes priority for around 50% of consumers. |
| Comparing nutritional values | The Voedingscentrum recommends comparing products per 100 g, for example by sugars and energy. According to the Dutch government, use Nutri-Score only to compare products of the same type. | When choosing standard taaitaai, I want to see the differences without focusing only on a small serving; this comparison matters most to around 30% of consumers. |
| Gluten-free and allergens | Check the gluten-free label, sugars per 100 g and allergen information. Albert Heijn lists oats and almonds for its Consenza Taai taai poppetjes. | If you need gluten-free products, you’ll also want to know which other allergens the biscuit contains; gluten-free is the top priority for around 20% of consumers. |
Common misconceptions
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Confusing gluten-free with sugar-free
Albert Heijn lists 29 g of sugars per 100 g for its gluten-free Consenza Taai taai poppetjes. Gluten-free and sugar-free therefore answer different questions.
If sugar-free is a must, first check the sugar-free claim and sugars per 100 g, then check whether it’s gluten-free separately.
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Looking only at the front of the pack or the serving size
Serving sizes can vary between manufacturers. Nutri-Score also doesn’t tell you whether taaitaai is sugar-free.
Compare similar packs side by side and read the nutritional values per 100 g, especially ‘of which sugars’. Then check the ingredients list.
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Overlooking other allergens
Albert Heijn and PLUS list cereals containing gluten and milk for their standard varieties. The gluten-free Consenza variety lists oats and almonds, among other things.
Check the allergen information on the pack every time you buy, even if you’ve bought that variety before.
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Relying on an old seasonal listing
Finding a product page doesn’t mean you can still order the same taaitaai. Jumbo says that Gluten Free Bakery Holland Taai Taai Glutenvrij is no longer part of its online range.
Check which variety is available shortly before buying, and read the label again if you choose an alternative.
Brands to compare
Albert Heijn
AH Taai taai is a standard taaitaai sold in a 500 g pack.
- Albert Heijn’s product information lists the ingredients, nutritional values and allergens, so you can compare this variety per 100 g.
- This AH Taai taai contains 39 g of sugars per 100 g and ingredients including wheat, rye and milk protein; it isn’t a strictly sugar-free option.
PLUS
PLUS Taai taai sint en piet is a standard taaitaai sold in a 500 g bag.
- PLUS lists the ingredients, nutritional values and Nutri-Score D for this variety. Compare the score only with products of the same type.
- PLUS lists 38,594 g of sugars per 100 g and names wheat, rye and milk among the allergens; this variety isn’t sugar-free.
Consenza
Consenza Taai taai poppetjes is labelled gluten-free on Albert Heijn’s product page.
- The gluten-free label makes this specific variety relevant if that’s your first requirement.
- Albert Heijn lists 29 g of sugars per 100 g and names oats and almonds. Gluten-free doesn’t mean sugar-free or free from other allergens.
Taaitaai on Joybuy
Related products will be available soon.
Frequently asked questions
When is taaitaai sugar-free?
For a ‘sugar-free’ claim, the Annex to Regulation (EC) No 1924/2006 sets a maximum of 0.5 g of sugars per 100 g for a solid product such as taaitaai. Check the claim and nutritional values on the pack; the standard varieties from Albert Heijn and PLUS mentioned here are above this limit.
Is gluten-free taaitaai also sugar-free?
No, gluten-free doesn’t mean sugar-free. Albert Heijn lists 29 g of sugars per 100 g for Consenza Taai taai poppetjes; also check the separate allergen information if it matters to your choice.
How do I compare two types of taaitaai to enjoy with my coffee?
First compare the nutritional values of similar products per 100 g, rather than looking only at the values per serving. The Voedingscentrum recommends using this common basis; according to the Dutch government, Nutri-Score is designed to compare products of the same type, not to establish whether a product meets the sugar-free claim.
How should I store taaitaai once opened?
Follow the storage instructions on the pack of the variety you buy. Albert Heijn recommends storing AH Taai taai in a cool, dry place and keeping it in a sealed tin after opening; for Consenza Taai taai poppetjes, the product information says to store in a dry, sealed container.