Who should pay attention to these checks?

Shoppers with a strict sugar-free requirement

You only want to buy taaitaai if the exact variant is labelled as sugar-free. Check the claim on the pack; standard taaitaai with sugar in the ingredients list is not a substitute.

Shoppers comparing nutritional values too

You’re looking at more than just sugars: you also want to compare carbohydrates, energy and how much you plan to eat. ‘Sugar-free’ doesn’t tell you what else a portion contains.

Shoppers who need to check allergens

If you need to avoid certain ingredients, read the allergen information on the pack you’re actually buying. Ingredients can vary or change between variants.

What should you look for when choosing?

Start by checking the sugar-free claim on the exact pack. Then compare the nutrition information, and check the packaging and available variant again before buying.

What to check Check when buying Especially relevant for
Sugar-free claim Look for ‘sugar-free’ on the exact pack and check ‘of which sugars’ in the nutrition table per 100 g. I don’t want to pick up standard taaitaai if being sugar-free is essential to me; this certainty comes first for around 56% of consumers.
Nutrition and portion size Compare carbohydrates and energy per 100 g with the amount you plan to eat; check the ingredients too if sweeteners matter to you. For the occasion I have in mind, I want to assess the carbohydrates and energy in my portion as well as the sugars; around 33% of consumers prioritise this comparison.
Allergens and availability Read the allergen information on the pack and check which variant is available locally. If I need to watch out for allergens and plan my shopping, I want to know which pack I can actually buy; this is the main concern for around 11% of consumers.

Common mistakes

  • Assuming ‘less sugar’ means ‘sugar-free’

    These aren’t the same claims. Albert Heijn lists 39 g of sugars per 100 g for AH Taai taai, while PLUS lists 38.594 g per 100 g for PLUS Taai taai sint en piet.

    Check the claim on the variant you’ve chosen, then compare the sugars per 100 g.

  • Looking only at sugars

    A sugar-free claim doesn’t tell you how many carbohydrates or how much energy a portion contains. Nutrition information for a different biscuit also won’t tell you the nutritional values of taaitaai.

    Check the carbohydrates, energy and portion size on the same label before comparing products.

  • Guessing the allergens from the product name

    Ingredients vary between variants. The product information for the standard taaitaai from Albert Heijn and PLUS lists wheat, rye and milk, among other ingredients.

    Read the allergen information on the exact pack, even if you’ve bought taaitaai from the same brand before.

  • Assuming an old product listing means it’s in stock now

    A listing for a seasonal product doesn’t guarantee that the same pack is available at your shop. Albert Heijn also showed Bolletje Taai Taai as ‘Discontinued’.

    Check which variant is available before you shop, and assess any alternative using its own label.

Brands compared

These product ranges can help you distinguish standard taaitaai from a variant explicitly labelled as sugar-free; a brand name on its own doesn’t confirm a sugar-free claim.

Albert Heijn

AH Taai taai is a supermarket own-brand variant with product information listing its ingredients, allergens and nutritional values.

  • Albert Heijn lists 39 g of sugars per 100 g for AH Taai taai.
  • This standard variant doesn’t meet a sugar-free requirement; check the current packaging when you buy it.

PLUS

PLUS Taai taai sint en piet has product information you can use to check its nutritional values and allergens.

  • PLUS lists 38.594 g of sugars per 100 g for this variant and names wheat, rye and milk.
  • This standard variant isn’t sugar-free either; check the pack’s label before buying.

Jumbo

Jumbo Sint Taai Taai Figuurtjes 500 g is a separate own-brand variant that should be assessed using its own packaging.

  • The product listing identifies the variant and its 500 g pack size.
  • Don’t assume it’s sugar-free without checking for a claim on this exact pack.

Bolletje

Bolletje Taai Taai 350 g is a branded variant that was listed by Albert Heijn.

  • Albert Heijn listed 36 g of sugars per 100 g for this variant.
  • It was listed as ‘Discontinued’, so don’t count on finding this variant when you shop.

ALDI

ALDI lists a 500 g taai-taai variant with aniseed flavour.

  • The product listing makes it clear which pack to look for in store.
  • Check the sugar-free claim and nutrition information on the pack itself before choosing this variant for that purpose.

Joybuy products related to this search

Related products coming soon.

Frequently asked questions

Is sugar-free taaitaai automatically a suitable breakfast choice?

No. The ‘sugar-free’ label doesn’t tell you whether something is suitable as a complete breakfast. Compare the nutrition information for the exact product, including energy, carbohydrates and fibre, and consider your portion size. The Voedingscentrum lists 6.4 g of carbohydrates and 43 kcal per 10 g biscuit for a generic sugar-free biscuit; these aren’t values for taaitaai.

What if the taaitaai pack doesn’t have a sugar-free claim?

Don’t choose that pack on the assumption that it’s sugar-free. Check the ingredients and the ‘of which sugars’ section for the exact variant; a similar name or different packaging doesn’t confirm the claim.

Where can I find information about sweeteners?

Check the product’s ingredients list. According to the Voedingscentrum, any sweetener used will be listed on the label. Also compare the full nutrition table, as the presence of sweeteners doesn’t tell you how many carbohydrates a portion contains.

Which allergens should I check in taaitaai?

Always read the allergen information on the exact pack. The product information for the standard variants from Albert Heijn and PLUS lists wheat, rye and milk; the PLUS variant also mentions possible traces of other allergens. Don’t assume the same information applies to another variant without checking.

Can I rely on a product page I looked at before?

Use it as a starting point, but check the packaging or current product information again before buying. Ingredients, allergens and nutritional values can change, and an old listing won’t tell you which variant is available at your shop at the time.