Who is this choice relevant to?

Hoteliers with a strict sugar-free claim

If you want to offer taaitaai with coffee as sugar-free, make sure the claim and sugar content on the current packaging support this. The Diabetes Fund defines ‘sugar-free’ as no more than 0.5 g of sugars per 100 g.

Guests who want to check portions and allergens

If you’re choosing a snack for your hotel room, you’ll want to be able to see the portion size and the ingredients and allergens listed for that specific variety.

Hoteliers considering traditional taaitaai

If you want to serve regular taaitaai with coffee without presenting it as sugar-free, note that the sugar levels listed for the AH and PLUS varieties reviewed do not meet that claim.

What should you look for when choosing?

First decide whether sugar-free is a requirement. If it is, checking the claim and nutritional information takes priority over choosing traditional taaitaai. Then consider how guests can access the portion and allergen information.

What to consider What to check before buying Who it matters to
Sugar-free claim Read the exact claim and the ‘of which sugars’ figure per 100 g. According to the Diabetes Fund, ‘sugar-free’ means no more than 0.5 g of sugars per 100 g. If I want to offer taaitaai as a sugar-free accompaniment to coffee, that claim must be accurate for the variety I choose; around 50% of consumers prioritise this claim.
Portion and allergens Check the portion size and make sure the ingredients and allergen information for the exact variety is easy to read when served. In my hotel room, I want to be able to see how much I’m having per piece and which allergens it contains. This information matters most to around 30% of consumers.
Traditional taaitaai Check that the variety is currently available and review its sugar content; a seasonal listing does not confirm a sugar-free claim. If a sugar-free option isn’t essential, I’m mainly looking for familiar taaitaai to enjoy with coffee; around 20% of consumers prioritise this.

Common mistakes when choosing

  • Confusing ‘traditional’ with ‘sugar-free’

    According to PLUS, its Ambachtelijke taai taai koeken contain 38,594 g of sugars per 100 g. So the product name says nothing about whether it is sugar-free.

    Compare the ‘of which sugars’ figure per 100 g and check the claim on the packaging of the exact variety.

  • Reading ‘no added sugars’ as ‘sugar-free’

    According to the Diabetes Fund, a product with no added sugars can still contain sugars. That wording alone is therefore not enough to select a sugar-free product.

    For a ‘sugar-free’ claim, also check that the nutritional information lists no more than 0.5 g of sugars per 100 g.

  • Removing the packaging without keeping the product information available

    If taaitaai is left loose in a hotel room, guests may no longer be able to read the ingredients and allergens for the variety they’ve been given.

    Choose a portion with readable product information, or make the ingredients and allergen information available when you serve it.

Taaitaai brands to consider

Albert Heijn

AH Taai taai, in a 350 g pack, is an example of regular taaitaai, not a sugar-free option.

  • Albert Heijn lists 39 g of sugars per 100 g for this variety, along with ingredients and allergen information.
  • Check the current packaging: Albert Heijn says product information may change.

PLUS

PLUS Ambachtelijke taai taai koeken, in a 250 g pack, are regular taaitaai; ‘traditional’ is not a sugar claim.

  • PLUS lists 38,594 g of sugars per 100 g for this variety, along with ingredients and allergen information.
  • Check the label on the pack you buy, as product specifications can change.

ALDI

ALDI describes its 500 g pack of Taai-taai as aniseed biscuits in assorted shapes, available in store.

  • The product listing makes clear which type of taaitaai it is and how much is in the pack.
  • Check the nutritional information and claim on the current packaging before calling this variety sugar-free.

Dirk

Dirk lists 1 de Beste Mini taai taai, in a 500 g pack, in its search results.

  • The listing helps you identify the exact variety.
  • Don’t use a search result as proof of the sugar content or a sugar-free claim; check the product label.

Lidl

Lidl lists mini-taai-taai as an ingredient in a seasonal recipe.

  • The recipe listing shows that it refers to the mini-taai-taai category.
  • A recipe doesn’t tell you what sugar content or claim appears on the packaging of a specific product.

Joybuy products related to this topic

Related products coming soon.

Frequently asked questions

Does ‘no added sugars’ mean the same as ‘sugar-free’?

No. According to the Diabetes Fund, ‘sugar-free’ means no more than 0.5 g of sugars per 100 g, whereas a product with no added sugars may still contain sugars. So check both the claim and the ‘of which sugars’ figure on the label.

Are AH Taai taai and PLUS Ambachtelijke taai taai koeken sugar-free options?

No, not the varieties mentioned. Albert Heijn lists 39 g of sugars per 100 g for AH Taai taai, and PLUS lists 38,594 g per 100 g for its Ambachtelijke taai taai koeken. Check the current packaging of the exact variety when you buy it.

What allergen information matters for taaitaai in a hotel room?

Make sure guests can read the allergen information for the variety you’re offering. The Albert Heijn and PLUS products reviewed list wheat, rye and milk or lactose, among other things. Also check the current packaging for any other allergens.

How should you store taaitaai for guests in a hotel room?

Follow the storage instructions and use-by information on the packaging of the variety you choose. Albert Heijn and PLUS product information recommends storing it in a cool, dark and dry place. Albert Heijn also advises keeping it in a sealed tin once opened.