Who is this choice relevant to?

Consumers with a strict sugar-free requirement

The name taaitaai isn’t enough for you: you want to be able to check the claim and the amount of sugars per 100 g on the packaging for the exact variant.

Gym-bag snackers who care about size

You’re looking for something that’s easy to take with you or portion in advance. The pack size can help you decide, but it tells you nothing about the sugar content.

Taaitaai fans who are flexible about sugar

You’re mainly after taaitaai and want to know when you can consciously enjoy a regular variant as a snack, without mistaking it for a sugar-free option.

What should you look for when choosing?

First decide whether sugar-free is a strict requirement. Then check whether taaitaai fits the bill and what pack size you’d like to take with you.

What to consider What to check before buying Who it matters to
Verifiably sugar-free Check the ‘sugar-free’ claim and the ‘of which sugars’ figure per 100 g on the current packaging for the exact variant. If sugar-free is a strict requirement for me, I don’t want to rely on a promising product name. For roughly 44% of consumers, verifiably sugar-free comes first.
Size for taking on the go Check the net weight and whether you can divide the contents into smaller portions yourself. When I want a snack around a workout, I don’t want to have to take a whole bag with me every time. Around 33% of consumers give this practical size the highest priority.
Taaitaai flavour Choose the exact taaitaai variant you want to eat; don’t assume the flavour or product name means it’s sugar-free. I mainly want taaitaai and accept that its flavour and a strict sugar-free requirement don’t automatically go together. For roughly 23% of consumers, flavour matters most.

Common mistakes

  • Assuming ‘no added sugars’ means ‘sugar-free’

    The claims don’t mean the same thing: a product with no added sugars can still contain more than 0.5 g of sugars per 100 g.

    If sugar-free is a must, check the nutritional information for the exact variant. The threshold for the ‘sugar-free’ claim is set out in the Annex to EU Regulation (EC) No 1924/2006.

  • Taking a standard taaitaai listing as proof that it’s sugar-free

    A product name and pack weight don’t tell you how much sugar the taaitaai contains.

    Check the current label before choosing a variant as sugar-free. If you can’t verify the figure, don’t base your choice on the shop listing.

  • Assuming a recipe or baking mix is the same as a ready-made biscuit

    The nutritional information for a recipe or baking mix doesn’t automatically describe the ready-made taaitaai you buy.

    Compare the ingredients and nutritional information for the product you’re actually putting in your gym bag.

Brands and shops to explore

Albert Heijn

Albert Heijn has product listings for items including AH Taai taai and Bolletje taai taai.

  • You can use the name of the variant you want to find the right label to check.
  • Albert Heijn notes that ingredients and nutritional information may change, so check the current packaging.

Jumbo

Jumbo lists products including Sint Taai Taai Figuurtjes and De Originele Taai Taai, both in 500 g packs.

  • The stated pack weight is helpful if you want to portion the contents yourself.
  • A weight or product name doesn’t confirm that a variant is sugar-free.

PLUS

PLUS lists taai-taai biscuits in 250 g packs and taai-taai figures in 500 g packs, among other products.

  • The different pack sizes give you a choice about how much to buy.
  • Check the sugars per 100 g on the packaging for the variant you choose.

ALDI

ALDI has a product listing for 500 g of taai-taai.

  • The pack size is clearly stated, which is useful if you want to portion it at home.
  • The stated pack size says nothing about whether it meets a sugar-free requirement.

Dirk

Dirk’s search results include a listing for 500 g of mini taaitaai.

  • The product shape and net weight can help you decide whether you want to portion the contents yourself.
  • Mini figures aren’t sugar-free just because they’re small; check the product’s nutritional information.

Lidl

Lidl features mini taaitaai in its recipe inspiration.

  • A recipe can be useful if you want to make taaitaai yourself.
  • A recipe isn’t the label for a ready-made snack; assess a product you’re buying using its own packaging.

A product to browse at Joybuy

This product is worth a look if you’re seeking a snack for your gym bag other than taaitaai. First check that it’s the type of biscuit you want and that the current label meets your sugar-free requirement.

Klene Sugar-Free Lavender Biscuits, 110 g pack

Klene Sugar-Free Lavender Biscuits 110 g

A possible alternative if you’re not choosing taaitaai, provided the product and its current label suit your needs.

The product name states 110 g and describes the product as biscuits, while the description also mentions liquorice. So before you decide, check the product type, ingredients and amount of sugars per 100 g on the packaging.

View at Joybuy

Frequently asked questions

When can a biscuit be called ‘sugar-free’?

For a solid food, the ‘sugar-free’ claim may be used when it contains no more than 0.5 g of sugars per 100 g, under the Annex to EU Regulation (EC) No 1924/2006. Check this figure for the exact variant you’re buying.

Does ‘no added sugars’ mean the same as sugar-free?

No. ‘No added sugars’ doesn’t rule out the presence of sugars in the product. If you have a strict sugar-free requirement, check the total ‘of which sugars’ per 100 g.

What should I check before putting taaitaai in my gym bag?

Check the product variant, ingredients, allergen information and the ‘of which sugars’ figure per 100 g on the current packaging. Also make sure the pack size suits what you want to take with you.

Can I consider a taaitaai baking mix a sugar-free snack?

Not based on the name or a recipe. A baking mix is also a different product from ready-made taaitaai; assess the claim and nutritional information for the product you actually buy and eat.