People looking for strictly sugar-free options
You want taaitaai biscuits that meet the ‘sugar-free’ claim, not just a product with less sugar or no added sugars. Check the exact claim and the amount of sugars per 100 g.
Who is this choice important for?
Families picking up taaitaai biscuits with their weekly shop
You want a pack you can take home straight away, but need to know whether standard taaitaai biscuits fit with your aim to limit sugars. The product information from Jumbo and PLUS lists sugar and glucose-fructose syrup for the varieties reviewed.
People with other dietary requirements
As well as the sugar content, you may need to consider gluten, lactose or other ingredients. The ‘sugar-free’ claim says nothing about these; check them separately on the packaging or, if baking at home, for each ingredient.
What should you look for when choosing?
First decide whether sugar-free is a must-have. This will help you choose between picking up standard taaitaai biscuits, looking for an alternative or baking them yourself.
Picking up standard taaitaai biscuits
When: you want traditional taaitaai biscuits and sugar-free is not a requirement.
Trade-off: the varieties reviewed from Jumbo and PLUS contain sugar and glucose-fructose syrup, so they are not sugar-free.
Baking taaitaai biscuits yourself
When: you want to choose the ingredients yourself and have time to assess and prepare a recipe.
Trade-off: a recipe with no added sugars does not prove that the finished product is sugar-free; the texture may also differ from standard taaitaai biscuits.
| What to look for | What to check when buying | Who it matters to |
|---|---|---|
| ‘Sugar-free’ claim | Read the exact claim and check the ‘of which sugars’ figure per 100 g in the nutritional information. According to the Voedingscentrum, ‘sugar-free’ means no more than 0,5 g per 100 g. | If I really want sugar-free taaitaai biscuits, a label such as ‘no added sugars’ is not enough for me. For around 36% of consumers looking for taaitaai biscuits for their weekly shop, checking this claim comes first. |
| Availability | When planning your shop, check whether your chosen product is available to order or in store, and read the current packaging. | I want to pick up taaitaai biscuits with my weekly shop and don’t have time to bake them myself. For around 29% of these consumers, convenience comes first. |
| Taste and texture | If you’re using a recipe, check the ingredients and instructions for shaping and baking; an adapted recipe may give the biscuits a different texture. | Any alternative needs to still be recognisable as taaitaai to me, even if I bake it myself. Around 21% of these consumers prioritise the familiar taste and texture. |
| Allergens and other requirements | Read the allergen information on the packaging. If you’re baking at home, check the labels on each individual ingredient too. | If I need to avoid certain ingredients, I can’t rely on the sugar content alone. This additional requirement matters most to around 14% of these consumers. |
Pitfalls when choosing taaitaai biscuits
-
Reading ‘no added sugars’ as ‘sugar-free’
These are different claims. According to the Voedingscentrum, a product labelled ‘sugar-free’ can contain no more than 0,5 g of sugars per 100 g; ‘no added sugars’ does not guarantee this amount.
Compare the exact claim with the ‘of which sugars’ figure per 100 g on the current packaging.
-
Mistaking a small portion for a sugar-free choice
The amount per portion does not change the sugar content per 100 g. The Jumbo and PLUS taaitaai biscuits reviewed list 38,8 g and 38,594 g of sugars per 100 g respectively.
Use the nutritional information per 100 g when deciding whether taaitaai biscuits meet the ‘sugar-free’ claim.
-
Relying on an old product page
Ingredients and nutritional values can change. PLUS therefore recommends checking the packaging.
Check the latest information when ordering or choosing the product in store.
-
Overlooking allergens when checking sugar
A sugar claim says nothing about allergens. The product information reviewed lists wheat and rye, among other ingredients; other allergens listed vary by product.
Check the ingredients and allergen information on the relevant packaging every time you buy.
Brands to consider
Jumbo
The product information for Jumbo De Originele Taai Taai provides a useful reference for standard taaitaai biscuits.
- Jumbo lists the ingredients and 38,8 g of sugars per 100 g for this product.
- These taaitaai biscuits are not sugar-free. Check current availability and the packaging before adding them to your shopping list.
PLUS
The PLUS product pages show the ingredients and nutritional values for the standard taaitaai varieties listed.
- For the varieties reviewed, PLUS lists around 38,6 g of sugars per 100 g and provides allergen information.
- These examples are not sugar-free. PLUS says product information may change, so check the current packaging.
Albert Heijn
The range of sugar-conscious snacks and biscuits may be useful if you’re considering a different kind of snack too.
- The range includes different types of biscuits and snacks with a variety of sugar-related claims.
- A biscuit or snack from this range is not automatically taaitaai or sugar-free; assess each product individually.
Joybuy products for taaitaai biscuits
Related products coming soon.
Frequently asked questions
What does ‘sugar-free’ mean for taaitaai biscuits?
According to the Voedingscentrum, a product carrying the ‘sugar-free’ nutrition claim can contain no more than 0,5 g of sugars per 100 g. So check both the exact claim and the ‘of which sugars’ figure per 100 g on the packaging.
Does ‘no added sugars’ mean the same as sugar-free?
No. According to the Voedingscentrum, ‘no added sugars’ means that no sugars or other foods used for their sweetening properties have been added. The product may still contain naturally occurring sugars, so it does not automatically meet the limit for ‘sugar-free’.
Are Jumbo or PLUS standard taaitaai biscuits sugar-free?
The varieties reviewed are not sugar-free. For De Originele Taai Taai, Jumbo lists 38,8 g of sugars per 100 g; PLUS lists 38,594 g per 100 g for the taaitaai biscuits reviewed. Check the current packaging of the variety you choose when you buy it.
What should I look for regarding allergens in taaitaai biscuits?
Read the allergen information on the specific packaging, even if a product is described as sugar-free. The Jumbo and PLUS product information reviewed lists wheat and rye; PLUS also mentions the possible presence of barley, oats, egg, almonds and hazelnuts, among other allergens.
How should I store taaitaai biscuits once opened?
Follow the storage instructions on the packaging you bought. The Jumbo product information reviewed recommends storing the biscuits in a cool, dry place; PLUS says to store them in a cool, dry, dark place.