Who is this choice important for?

Party organisers with a strict sugar-free requirement

If you want to offer taaitaai as sugar-free, check the number of grams of sugars per 100 g in the exact variety. A less sweet taste or a different product name doesn’t tell you whether it meets the threshold for this claim.

Organisers catering for guests with allergies

If guests need to avoid certain ingredients, it’s important to check the current packaging. The regular taaitaai varieties from Albert Heijn, Jumbo and PLUS described here contain wheat, rye and milk, among other ingredients. Some varieties also mention possible traces of nuts.

Home bakers who want to choose the ingredients themselves

Baking at home gives you control over the recipe and the shape of your treat. But a recipe that uses a sugar substitute isn’t automatically proven to be sugar-free: the ingredients, allergens and nutritional values of the finished taaitaai all matter too.

What should you look for when choosing?

First decide whether your treat needs to be both taaitaai and sugar-free. Then check the sugars per 100 g in the exact variety and make sure the ingredients are suitable for your guests. If you’re baking at home, allow time for these checks too.

What to consider What to check Who it matters to
Sugar-free Check the sugars per 100 g on the current packaging of the exact taaitaai variety. Under Regulation (EC) No 1924/2006, a solid biscuit can contain no more than 0.5 g of sugars per 100 g to carry the ‘sugar-free’ claim. I only want to call taaitaai sugar-free if the nutrition information confirms it. For around 42% of consumers, that certainty would be their top priority.
Ingredients and allergens Read the ingredients list, allergen information and any sweeteners listed on the packaging you’ve chosen, or check the complete baking recipe. I want to be able to check in advance whether the treat is suitable for guests who need to avoid certain ingredients. For around 33% of consumers, checking allergens and sweeteners would come first.
Preparation and type of product Check that the product is taaitaai and that its shape and preparation suit the party. If you’re baking at home, allow time to assess the finished product too. I want to serve a treat on time, without mistaking ontbijtkoek for taaitaai. For around 25% of consumers, practical considerations would be the main priority.

Common mistakes

  • Judging regular taaitaai by its taste

    A less sweet taste doesn’t make a biscuit sugar-free. Albert Heijn lists 39 g of sugars per 100 g for AH Taai taai, Jumbo lists 38.6 g for Sint Taai Taai Figuurtjes, and PLUS lists 38.594 g for Ambachtelijke taai taai koeken.

    Compare the sugars per 100 g on the packaging of the variety you actually plan to serve with the limit of no more than 0.5 g per 100 g for the ‘sugar-free’ claim.

  • Confusing ‘zero’ with sugar-free taaitaai

    Lidl’s Ontbijtkoek zero is ontbijtkoek, not taaitaai. The name alone also doesn’t confirm its sugar content.

    Check the type of product and its nutrition information separately. Choose a different biscuit only if taaitaai isn’t a requirement for the birthday party.

  • Checking allergens just before serving

    The regular varieties described here contain wheat, rye and milk. Other allergens or possible traces vary by product.

    Read the current packaging before choosing a product for your guests, and keep the packaging available when you serve it.

  • Automatically calling homemade taaitaai sugar-free

    An online taaitaai recipe may say ‘no added sugar’ without specifying the total amount of sugars per 100 g in the finished biscuit. The recipe described by Fun and healthy food also uses almond flour and egg.

    Check the complete ingredients list and the nutritional values of the finished product before offering the biscuit as sugar-free.

Brands and shops compared

Albert Heijn

AH Taai taai is a regular taaitaai biscuit sold in a 500 g pack.

  • Albert Heijn provides ingredients, allergen information and nutrition details for this variety, so you can compare them before buying.
  • With 39 g of sugars per 100 g, this variety isn’t sugar-free. The product information lists milk, rye and wheat, among other ingredients, and notes the possible presence of almonds and hazelnuts.

Jumbo

Jumbo Sint Taai Taai Figuurtjes is a regular taaitaai biscuit sold in a 500 g pack.

  • The product information describes a shaped version, so you can decide whether it’s right for your party treat.
  • Jumbo lists 38.6 g of sugars per 100 g for this variety. It also lists gluten, milk, rye and wheat, as well as the possible presence of nuts.

PLUS

PLUS Ambachtelijke taai taai koeken come in a 250 g pack.

  • The pack size gives you a useful point of comparison when working out how much taaitaai you’ll need for the party.
  • PLUS lists 38.594 g of sugars per 100 g. The product information lists wheat, rye and milk, among other ingredients, and notes the possible presence of egg, almonds and hazelnuts.

Dirk

Dirk lists 1 de Beste Mini taai taai in a 500 g pack.

  • The mini version is worth comparing if you want to serve individual biscuits.
  • Before choosing this exact variety for your guests, check the sugars per 100 g and the allergens on the packaging.

Lidl

Lidl lists Ontbijtkoek zero in a 485 g pack as a different type of biscuit.

  • Ontbijtkoek is an alternative treat to consider if taaitaai isn’t a requirement.
  • Ontbijtkoek zero isn’t taaitaai. Check the nutrition information on the packaging before making any claims about its sugar content.

Related Joybuy products

Related products coming soon.

Frequently asked questions

When can I call taaitaai sugar-free?

Under Regulation (EC) No 1924/2006, the ‘sugar-free’ claim can only be used for solid taaitaai if the product contains no more than 0.5 g of sugars per 100 g. Check the nutrition information for the exact variety. ‘No added sugar’ doesn’t mean the same thing.

Are the varieties listed from Albert Heijn, Jumbo and PLUS sugar-free?

No. Albert Heijn lists 39 g of sugars per 100 g for AH Taai taai, Jumbo lists 38.6 g for Sint Taai Taai Figuurtjes, and PLUS lists 38.594 g for Ambachtelijke taai taai koeken. These specific varieties are above the limit for the ‘sugar-free’ claim.

What should I check if guests need to avoid allergens?

Read the allergen information on the current packaging or, if you’re baking at home, check the ingredients in the complete recipe. The regular taaitaai from Albert Heijn, Jumbo and PLUS described here contains wheat, rye and milk. The possible presence of other allergens varies by variety.

What should I check when taaitaai contains a sugar substitute?

Check both the sweeteners listed and the total sugars per 100 g. The presence of a sugar substitute doesn’t prove that taaitaai is sugar-free. According to the Netherlands Nutrition Centre, any sweeteners used are listed on the label. Also read any warnings on the packaging.

Can I serve Ontbijtkoek zero instead of taaitaai?

You can if a different type of biscuit will suit your party, but Lidl’s Ontbijtkoek zero isn’t taaitaai. Before deciding whether it fits your plans, check the ingredients, allergens and sugars per 100 g on the current packaging.