What should you look for when choosing?
First decide whether your treat needs to be both taaitaai and sugar-free. Then check the sugars per 100 g in the exact variety and make sure the ingredients are suitable for your guests. If you’re baking at home, allow time for these checks too.
| What to consider |
What to check |
Who it matters to |
| Sugar-free |
Check the sugars per 100 g on the current packaging of the exact taaitaai variety. Under Regulation (EC) No 1924/2006, a solid biscuit can contain no more than 0.5 g of sugars per 100 g to carry the ‘sugar-free’ claim. |
I only want to call taaitaai sugar-free if the nutrition information confirms it. For around 42% of consumers, that certainty would be their top priority. |
| Ingredients and allergens |
Read the ingredients list, allergen information and any sweeteners listed on the packaging you’ve chosen, or check the complete baking recipe. |
I want to be able to check in advance whether the treat is suitable for guests who need to avoid certain ingredients. For around 33% of consumers, checking allergens and sweeteners would come first. |
| Preparation and type of product |
Check that the product is taaitaai and that its shape and preparation suit the party. If you’re baking at home, allow time to assess the finished product too. |
I want to serve a treat on time, without mistaking ontbijtkoek for taaitaai. For around 25% of consumers, practical considerations would be the main priority. |
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Frequently asked questions
When can I call taaitaai sugar-free?
Under Regulation (EC) No 1924/2006, the ‘sugar-free’ claim can only be used for solid taaitaai if the product contains no more than 0.5 g of sugars per 100 g. Check the nutrition information for the exact variety. ‘No added sugar’ doesn’t mean the same thing.
Are the varieties listed from Albert Heijn, Jumbo and PLUS sugar-free?
No. Albert Heijn lists 39 g of sugars per 100 g for AH Taai taai, Jumbo lists 38.6 g for Sint Taai Taai Figuurtjes, and PLUS lists 38.594 g for Ambachtelijke taai taai koeken. These specific varieties are above the limit for the ‘sugar-free’ claim.
What should I check if guests need to avoid allergens?
Read the allergen information on the current packaging or, if you’re baking at home, check the ingredients in the complete recipe. The regular taaitaai from Albert Heijn, Jumbo and PLUS described here contains wheat, rye and milk. The possible presence of other allergens varies by variety.
What should I check when taaitaai contains a sugar substitute?
Check both the sweeteners listed and the total sugars per 100 g. The presence of a sugar substitute doesn’t prove that taaitaai is sugar-free. According to the Netherlands Nutrition Centre, any sweeteners used are listed on the label. Also read any warnings on the packaging.
Can I serve Ontbijtkoek zero instead of taaitaai?
You can if a different type of biscuit will suit your party, but Lidl’s Ontbijtkoek zero isn’t taaitaai. Before deciding whether it fits your plans, check the ingredients, allergens and sugars per 100 g on the current packaging.