Who is this choice relevant to?

In a hurry and looking to avoid sugars

You want to pick up some taai-taai while you’re out, but only if the sugar-free label matches the nutrition information per 100 g.

Checking for allergens

You’re looking for taai-taai to eat at home or on the go, and check the ingredients, allergens and any warnings about traces before buying.

Keeping an eye on the season and availability

You want to pick up taai-taai when it’s available, so you check the pack size and whether it’s in stock at the shop.

What should you look for when buying?

For a sugar-free option, start by checking the exact label and the nutrition information per 100 g. Then look at the allergens and whether the product you want is available.

What to look for What to check when buying Who it matters most to
Sugar-free label Look for the words ‘sugar-free’ and check ‘of which sugars’ per 100 g. The Annex to Regulation (EC) No 1924/2006 sets a maximum of 0.5 g of sugars per 100 g for this claim. If I want to avoid sugars, I don’t want to rely on the product name or the front of the pack. Around 46% of consumers prioritise a demonstrably sugar-free option.
Ingredients and allergens Read the ingredients and allergen information on the current packaging, including any ‘may contain’ warning. If I need to avoid certain ingredients, checking them comes before the convenience of a quick purchase. For around 27% of consumers, this is the first thing they look for.
Availability and pack size Check current availability in store and choose a suitable pack size; assess the sugar information separately. I want to be able to pick up the product straight away, without buying a larger pack than I need. Around 27% of consumers prioritise this practical consideration.

Common mistakes when choosing

  • Assuming ‘light’ or ‘less sugar’ means sugar-free

    According to the Netherlands Nutrition Centre, ‘light’ can refer to a reduction in energy, fat or sugars compared with a similar product. It doesn’t tell you how much sugar the product actually contains.

    Check which nutrient has been reduced, then compare the ‘of which sugars’ value per 100 g.

  • Assuming all taai-taai is the same

    The standard varieties described by Albert Heijn, Jumbo and PLUS contain around 38.6 to 39 g of sugars per 100 g. A smaller portion doesn’t change the value per 100 g.

    Check the nutrition information for the variety you’re actually buying, rather than relying on the front of the pack.

  • Skipping the allergen information

    The standard varieties described contain ingredients including wheat, rye and milk; warnings about possible traces vary by product.

    Even if a product is labelled sugar-free, check the current ingredients and allergen information.

  • Assuming a seasonal product is always available

    A product appearing in a range doesn’t mean the same taai-taai will be in your local shop when you want it.

    Check the latest store information before setting off, and only choose an alternative if its label suits your needs.

    If you’re counting on one specific product, you may need to make an extra trip to the shop.

Brands to consider

Albert Heijn

Albert Heijn lists AH Taai taai in a 500 g pack.

  • The product information lists the ingredients, allergens and nutritional values.
  • For this standard variety, Albert Heijn lists 39 g of sugars per 100 g, so it isn’t a sugar-free option.

Jumbo

Jumbo lists Sint Taai Taai Figuurtjes in a 500 g pack.

  • The ingredients, allergens and nutritional values are listed for these biscuits.
  • Jumbo lists 38.6 g of sugars per 100 g for these standard biscuits; also check whether the variety you want is available.

PLUS

PLUS lists products including 250 g packs of ambachtelijke taai-taai koeken and 500 g packs of taai-taai.

  • PLUS provides nutrition information per 100 g for its 250 g ambachtelijke koeken.
  • According to PLUS, these biscuits contain 38.594 g of sugars per 100 g. Check the individual nutrition information for any other PLUS variety.

ALDI

ALDI lists 500 g packs of taai-taai as an in-store product.

  • The stated pack size makes it easier to identify the product in store.
  • Check the sugars per 100 g on the pack before deciding whether it suits a sugar-free choice.

Dirk

Dirk lists 1 de Beste Mini taai taai in a 500 g pack.

  • The product name and pack size make it clear which variety to compare.
  • If you’re trying to avoid sugars, base your choice on the nutrition information on the current packaging, not the product name.

Related Joybuy products

Related products will be available soon.

Frequently asked questions

How can I check whether taai-taai can be labelled sugar-free?

As well as looking for the ‘sugar-free’ label, check the ‘of which sugars’ value per 100 g on the current packaging. The Annex to Regulation (EC) No 1924/2006 sets a limit of no more than 0.5 g of sugars per 100 g for this claim.

Does ‘no added sugars’ mean the same as ‘sugar-free’?

No, they are different claims: a product with no added sugars may still contain sugars. So, when buying taai-taai, check the exact label and the ‘of which sugars’ value per 100 g.

Is taai-taai labelled ‘light’ also sugar-free?

Not necessarily. According to the Netherlands Nutrition Centre, ‘light’ can mean at least 30% less energy, fat or sugars than a similar product. Check what the claim refers to and read the amount of sugars per 100 g.

Which allergens should I check in standard taai-taai?

Check for wheat, rye and milk, among other allergens: these are present in the standard varieties described by Albert Heijn, Jumbo and PLUS. Warnings about possible traces vary by product, so read the packaging for the variety you’re buying.