Who is this choice important for?

Organisers with a strict sugar-free requirement

If sugar-free has been explicitly agreed, packaging labelled only ‘low sugar’ or ‘less sugar’ is not enough. Check the claim and the sugars per 100 g for the exact product.

Organisers looking to limit sugar

If a stroopwafel with less sugar will do, the sugars per 100 g, serving size and product used as the basis for a reduction claim are all relevant. Don’t present this kind of choice as sugar-free.

Organisers catering for different dietary requirements

A gluten-free stroopwafel is not automatically low in sugar. Check the other ingredients, allergens and warnings on the packaging for each variety too.

What should you look for when choosing?

First, decide whether sugar-free is a firm requirement for your work meeting. Then consider any sugar reduction, portion sizes and the group’s dietary requirements separately.

What to consider What to check when buying Who is this important for?
Verified sugar-free claim Check for the ‘sugar-free’ claim and no more than 0.5 g of sugars per 100 g on the current label. This limit for the claim is set out in EU Regulation (EC) No 1924/2006, published by EUR-Lex. If sugar-free has been agreed for the meeting, I don’t want to serve a stroopwafel that only promises less sugar. For around 46% of consumers, verified sugar-free is the top priority.
Less sugar and portions Check the sugars per 100 g, what the reduction claim is compared with and how many waffles are in each pack. I want to serve stroopwafels and am happy to accept a reduction claim, as long as it’s clear what it means and how many waffles I’ll need. An estimated 36% of consumers prioritise less sugar.
Dietary requirements and allergens Ask about essential requirements and check the ingredients and allergen warnings for the exact variety. When people have different dietary requirements, I don’t want to assume that gluten-free also tells me anything about sugar or other allergens. Around 18% of consumers prioritise this.

Common mistakes

  • Reading ‘less sugar’ as ‘sugar-free’

    Albert Heijn lists 23 g of sugars per 100 g for its Roomboter minder suiker stroopwafels. So a comparison with a regular variety doesn’t answer the question of whether the product is sugar-free.

    Agree on the requirement in advance. If sugar-free is a strict requirement, check both the claim and the sugars per 100 g on the current packaging.

  • Adding an outdated product listing to your order

    Albert Heijn lists Céréal Stroopwafels suikerarm as ‘discontinued’. A product listing with a reduction claim is therefore not necessarily a suitable choice for a planned order.

    Check availability just before ordering and agree in advance what you’ll do if a stroopwafel doesn’t meet the firm requirement.

  • Assuming gluten-free means less sugar

    Jumbo lists 42.4 g of sugars per 100 g for Lekker Vrij van Gluten Stroop Wafels. The gluten-free label describes a different product quality from its sugar content.

    Assess gluten and sugar separately, even if one pack meets another dietary requirement in the group.

  • Relying on the product name to check allergens

    AH Roomboter minder suiker stroopwafels and Jumbo’s gluten-free stroopwafels have different ingredients and allergen warnings. An alternative that suits one attendee won’t necessarily suit someone else.

    Read the ingredients and warnings on every chosen pack just before buying, and keep this information available when serving.

Relevant brands and shops to explore

Albert Heijn

AH Roomboter minder suiker stroopwafels are worth considering if less sugar is enough, but not if sugar-free has been agreed.

  • Albert Heijn lists 32% less sugar than AH Roomboter stroopwafels and 23 g of sugars per 100 g.
  • This variety is not sugar-free. Also check the listed milk, cereals containing gluten, soya, lactose and wheat.

Jumbo

Jumbo Lekker Vrij van Gluten Stroop Wafels is a separate option to consider if gluten-free is required.

  • Jumbo lists the Crossed Grain mark for this variety.
  • The product information lists 42.4 g of sugars per 100 g, egg and lupin, and warns that it may contain nuts and sesame.

Daelmans

PLUS features Daelmans stroopwafels, including twin packs, in its stroopwafel range.

  • A twin pack is a familiar pack format for sharing stroopwafels.
  • Check the sugars per 100 g on a specific Daelmans pack before choosing it to meet a sugar-related requirement.

PLUS

The PLUS stroopwafel range includes regular varieties from different brands.

  • The range helps you compare pack formats and products.
  • A product range on its own tells you nothing about a sugar-free claim or the availability of a specific variety.

ALDI

ALDI lists Heerlijck Banket mini stroopwafels as a stroopwafel variety.

  • The mini size may be useful if the pack format matters for serving.
  • Don’t assume these stroopwafels have a sugar-related claim based on mentions of less sugar in other snacks.

Related products on Joybuy

Related products will be available soon.

Frequently asked questions

When does a stroopwafel meet the ‘sugar-free’ claim?

For the ‘sugar-free’ claim, EU Regulation (EC) No 1924/2006, published by EUR-Lex, sets a limit of no more than 0.5 g of sugars per 100 g or 100 ml. For a stroopwafel, check the claim and the nutritional information per 100 g on the current packaging.

Does ‘less sugar’ mean the same as ‘sugar-free’?

No. ‘Less sugar’ compares one product with another; it doesn’t mean that the product contains no sugars. For example, Albert Heijn lists 23 g of sugars per 100 g for its Roomboter minder suiker stroopwafels.

How can I cater for allergens at a work meeting?

Ask in advance only about the dietary and allergen requirements you need to know for your order, and read the current packaging for each variety. For its less-sugar stroopwafels, Albert Heijn lists milk, cereals containing gluten and soya, among other ingredients. For its gluten-free stroopwafels, Jumbo lists egg and lupin and warns that they may contain nuts and sesame.

How should I store stroopwafels until the work meeting?

Follow the storage instructions on the chosen packaging. For AH Roomboter minder suiker stroopwafels, Albert Heijn recommends storing them in a cool, dry place and keeping them in a sealed tin after opening.