Who is this relevant to?

Parents for whom sugar-free is non-negotiable

A relative reduction in sugar isn’t enough for you. The exact claim, nutritional information and ingredients on the current packaging determine whether a stroopwafel meets your requirements.

Parents who mainly want less sugar

You’re considering adding a stroopwafel to your child’s lunch as an occasional treat. In that case, both the amount of sugars per 100 g and the size of the portion you pack are relevant.

Families who need to check ingredients or allergens

A sugar claim says nothing about whether a product is suitable for someone with an allergy or following a gluten-free diet. So check the current ingredients and allergen information too.

What should you look for when choosing?

First decide whether sugar-free is essential or whether less sugar will do. Then assess the portion size and any ingredient or allergen requirements separately.

What to consider What to check when buying Who is this most relevant to?
Sugar-free as a strict requirement Look for the exact claim ‘sugar-free’ on the current packaging and check ‘of which sugars’ per 100 g. Don’t treat ‘less sugar’ as the same claim. If we’ve agreed that it must be sugar-free, I don’t want to accidentally pack a stroopwafel that simply contains less sugar. For around 50% of consumers, this strict requirement comes first.
Less sugar as a compromise Compare sugars per 100 g and per portion packed; check the rest of the nutritional information and the ingredients too. I don’t need to choose something strictly sugar-free, but I want to know how much sugar is in the treat. Less sugar is the main priority for around 30% of consumers.
Allergens and portion size Read the current allergen statement and check how much you’re actually packing. Gluten-free on its own says nothing about the amount of sugars. If I need to avoid an ingredient or carefully measure a lunch portion, I need to be able to choose accordingly. This matters most to around 20% of consumers.

Common mistakes

  • Mistaking a ‘sugar free’ search result for a sugar-free stroopwafel

    A product with less sugar can still contain sugars. For example, Albert Heijn lists 23 g of sugars per 100 g for AH Roomboter minder suiker stroopwafels.

    Before buying a stroopwafel for a strict sugar-free requirement, check the exact claim and the nutrition table on the current packaging.

  • Assuming gluten-free means low in sugar

    Jumbo lists 42.4 g of sugars per 100 g for Jumbo Lekker Vrij van Gluten Stroop Wafels. The gluten-free mark therefore answers a different question from the sugar content.

    If you’re choosing a gluten-free product, also check the sugars, portion size and other allergens separately.

  • Treating an old product listing as a current buying option

    Albert Heijn lists Céréal Stroopwafels suikerarm as ‘discontinued’. The stated sugar reduction doesn’t make that product page a current buying option.

    Check that the product is available just before you buy, and read the information on the packaging of the product you actually purchase.

  • Seeing a stroopwafel with less sugar as the basis of lunch

    A lower sugar content is just one product feature. The Voedingscentrum describes a school lunch based on foods from the Dutch Wheel of Five; a stroopwafel isn’t a substitute for that foundation.

    Put together the usual lunch first, then decide whether you’d like to pack a stroopwafel as an extra.

Brands and product ranges compared

Albert Heijn

AH Roomboter minder suiker stroopwafels are worth comparing with regular AH butter stroopwafels if your aim is less sugar rather than a sugar-free product.

  • Albert Heijn states that these contain 32% less sugar than its regular butter stroopwafels, with 23 g of sugars per 100 g and a portion size of 31.5 g.
  • This variety isn’t sugar-free. If you have relevant dietary restrictions, also check the current information on ingredients such as milk, wheat and soya.

Céréal

Céréal Stroopwafels suikerarm shows why a claim about less sugar isn’t the same as saying sugar-free.

  • Albert Heijn describes the product as a stroopwafel containing sugars and sweetener, and states that it contains 65% less sugars than a regular stroopwafel.
  • Albert Heijn lists this product as ‘discontinued’. The product information also lists egg, milk, soya and wheat.

Daelmans

Regular Daelmans stroopwafels provide a useful comparison if you’re looking at the sugar content of a classic stroopwafel.

  • PLUS lists 38 g of sugars per 100 g for the Daelmans variety shown.
  • PLUS lists ingredients including glucose-fructose syrup, sugar and sugar syrup. This variety doesn’t meet a sugar-free requirement.

Jumbo Lekker Vrij

Jumbo Lekker Vrij van Gluten Stroop Wafels is worth considering if gluten-free is your selection criterion, but not if the requirement is sugar-free.

  • Jumbo displays the Crossed Grain mark for this gluten-free variety.
  • Jumbo also lists 42.4 g of sugars per 100 g and lists egg and lupin as allergens.

Sondey (Lidl)

Sondey Roomboter stroopwafels are a regular own-brand option from Lidl.

  • Lidl describes a pack of 12 weighing 480 g and states that the item is only available in store.
  • If sugar is the deciding factor, compare the nutritional information and claims on the packaging in store.

Heerlijck Banket (ALDI)

Heerlijck Banket mini stroopwafels come in a smaller size, which is different from having a different sugar composition.

  • ALDI describes mini stroopwafels in a 300 g pack and states that they contain 25% butter.
  • Don’t assume from the size that the stroopwafels are sugar-free or contain less sugar; check the current nutritional information to find out.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Does ‘less sugar’ mean the same as sugar-free?

No. ‘Less sugar’ describes a comparison; it doesn’t mean a sugar-free stroopwafel. Albert Heijn states that AH Roomboter minder suiker stroopwafels contain 32% less sugar than its regular butter stroopwafels, but they still contain 23 g of sugars per 100 g. If you have a strict requirement, check the claim and nutritional information on the current packaging.

Can a stroopwafel be the basis of a school lunch?

A stroopwafel isn’t a substitute for the usual lunch basics. The Voedingscentrum describes a school lunch based on foods from the Dutch Wheel of Five. You can consider a stroopwafel separately as an extra, while keeping portion size in mind.

What should I look for when checking allergens in stroopwafels?

Read the allergen information on the current packaging of the specific product. The Céréal variety described lists egg, milk, soya and wheat; Jumbo lists egg and lupin for its gluten-free Lekker Vrij stroopwafels. So gluten-free doesn’t mean that other allergens are absent.

How should I store stroopwafels for a packed lunch?

Follow the storage instructions on the packaging of the stroopwafels you choose. For AH Roomboter minder suiker stroopwafels, Albert Heijn recommends storing them in a cool, dry place and putting them in a sealed container once opened.