Which option is right for you?

If you’re looking for a strictly sugar-free option

‘Less sugar’ won’t be enough for you. Check the claim and the sugar content per 100 g on the stroopwafel pack. According to the European Commission, solid foods must contain no more than 0.5 g of sugars per 100 g to be labelled ‘sugar-free’.

If you want less sugar with your coffee

You’re happy for a stroopwafel to contain some sugar, but want to know how your chosen option compares with the regular version mentioned. Albert Heijn says AH Roomboter minder suiker stroopwafels contain 32% less sugar than AH Roomboter stroopwafels.

If you’re catering for a gluten-free guest

Check the gluten-free label and sugar content separately. Jumbo lists the Crossed Grain quality mark and 42.4 g of sugars per 100 g for Lekker Vrij van Gluten Stroop Wafels.

What should you look for when choosing?

First decide whether ‘sugar-free’ is a must-have or whether you’re looking for a stroopwafel with less sugar. Then check the portion size and any dietary requirements or allergens that matter to your guests.

What to consider What to check before buying Who it matters to
Sugar-free or less sugar Check the claim and the sugars per 100 g. According to the European Commission, solid foods labelled ‘sugar-free’ can contain no more than 0.5 g of sugars per 100 g. If I’m looking for a strictly sugar-free option, I don’t want to pick up a stroopwafel labelled only ‘less sugar’. For around 50% of consumers, finding a confirmed sugar-free option is the top priority.
Sugar reduction and portion size Compare the sugars per 100 g and per portion with the specific regular version mentioned. Also check how many portions the pack contains. With coffee, I want to be able to serve a stroopwafel while consciously choosing a lower-sugar option, even if it isn’t sugar-free. Less sugar is the main priority for around 30% of consumers.
Dietary requirements and allergens Read the ingredients and allergen information on the pack of the option you choose. Check any gluten-free label separately from the sugar content. If a guest has a specific dietary requirement or allergy, I want to know whether this particular stroopwafel is suitable. This is the most important consideration for around 20% of consumers.

Common mistakes

  • Assuming ‘less sugar’ means ‘sugar-free’

    Albert Heijn lists 23 g of sugars per 100 g for AH Roomboter minder suiker stroopwafels. That’s a long way from the maximum of 0.5 g per 100 g that the European Commission sets for solid foods to carry the ‘sugar-free’ claim.

    First decide which claim you need, then check the sugars per 100 g on the pack you’ve chosen.

  • Treating an old product listing as a buying option

    Albert Heijn lists Céréal Stroopwafels suikerarm as ‘discontinued’, despite stating that it contains 65% less sugars than a regular stroopwafel.

    Check the current product listing and packaging before planning to buy these stroopwafels for your guests.

  • Assuming gluten-free means low in sugar

    Jumbo lists 42.4 g of sugars per 100 g for Lekker Vrij van Gluten Stroop Wafels. So the gluten-free label doesn’t automatically answer questions about reducing sugar.

    Check the gluten-free label and nutritional information separately for the option you choose.

  • Going by the product name alone

    The lower-sugar AH option lists milk, cereals containing gluten and soya among its ingredients; the gluten-free Jumbo option contains egg and lupin. The name alone won’t tell you which ingredients matter to each guest.

    When buying, check the current ingredients and allergen information on the exact pack you plan to serve.

Relevant brands and product ranges

Albert Heijn

AH Roomboter minder suiker stroopwafels are an option to compare with regular AH Roomboter stroopwafels, not a sugar-free alternative.

  • Albert Heijn says they contain 32% less sugar than AH Roomboter stroopwafels and 23 g of sugars per 100 g.
  • Check the pack you choose for ingredients including milk, cereals containing gluten and soya, if these are relevant to your guests.

Céréal

Céréal Stroopwafels suikerarm shows why a sugar-reduction claim is not the same as ‘sugar-free’.

  • Albert Heijn’s product listing says it contains 65% less sugars than a regular stroopwafel.
  • Albert Heijn lists this product as ‘discontinued’. Don’t take that listing as confirmation that you can buy it for a coffee get-together.

Jumbo Lekker Vrij

Lekker Vrij van Gluten Stroop Wafels are worth considering when a gluten-free option is a guest’s main requirement.

  • Jumbo lists the Crossed Grain quality mark for these stroopwafels.
  • Jumbo also lists 42.4 g of sugars per 100 g. Check whether egg and lupin are relevant allergens for your guests too.

Related products on Joybuy

Related products will be available soon.

Frequently asked questions

What’s the difference between ‘sugar-free’ and ‘less sugar’?

They’re different claims. According to the European Commission, a solid food can contain no more than 0.5 g of sugars per 100 g to be labelled ‘sugar-free’. You should assess a ‘less sugar’ claim against the reference product named; it doesn’t mean the product is sugar-free.

Are AH Roomboter minder suiker stroopwafels sugar-free?

No. Albert Heijn lists 23 g of sugars per 100 g for this option. The stated 32% reduction is compared with AH Roomboter stroopwafels, so this option isn’t suitable if you need a sugar-free product.

Is a gluten-free stroopwafel also a lower-sugar option?

Not necessarily. Jumbo lists 42.4 g of sugars per 100 g for Lekker Vrij van Gluten Stroop Wafels. If you’re looking to reduce sugar, compare the nutritional information, even if you need a different option because of gluten.

How should I store stroopwafels for a coffee get-together?

Store AH Roomboter minder suiker stroopwafels in a cool, dry place, following the product instructions, and keep them in a sealed tin once opened. For other options, check the storage advice on the pack.