If you’re looking for a strictly sugar-free option
‘Less sugar’ isn’t enough for you. Check the exact claim and nutritional information for the stroopwafel before choosing one for your baking project.
Who is this relevant to?
If you want to use less sugar
You’d like to add pieces or crumbs of stroopwafel to your pepernoten creation, but you’re looking for a lower-sugar option. Bear in mind that this kind of stroopwafel may still contain sugars.
If you bake gluten-free
If a gluten-free stroopwafel is essential for you or your guests, also check the sugars and other allergens on the label separately.
What should you look for when choosing?
First decide whether sugar-free or gluten-free is an absolute requirement. Then compare the sugars per 100 g and consider how much stroopwafel you plan to use as crumbs or decoration.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Sugar-free claim | Check the exact claim, the ‘of which sugars’ figure per 100 g and the ingredients list. According to the NVWA, a nutrition claim must be accurate. | I only want to use a stroopwafel that is actually labelled sugar-free; ‘less sugar’ doesn’t meet that requirement. For around 36% of consumers, this strict requirement comes first. |
| Less sugar | Compare the sugars per 100 g and check what any comparative claim refers to. Albert Heijn states that its butter version has 32% less sugar than regular AH Roomboter stroopwafels. | I want to use less sugar in my stroopwafel crumbs, but a sugar-free option isn’t essential. Around 29% of consumers say this reduction is their priority. |
| Gluten and allergens | Read the gluten information and full allergen details; the gluten-free versions from Jumbo and PLUS described here also contain egg and lupin. | If I’m baking for guests who avoid gluten, a suitable stroopwafel is my first requirement. For around 21% of consumers, this check matters most. |
| Flavour and size | Check the pack size and nutritional information if you’re mainly using stroopwafels as a topping or decoration. | I’m mainly looking for stroopwafels with a flavour and quantity that suit my baking plans, without strict sugar or gluten requirements. That comes first for around 14% of consumers. |
Common mistakes
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Confusing ‘less sugar’ with ‘sugar-free’
According to Albert Heijn, AH Roomboter minder suiker stroopwafels contain 23 g of sugars per 100 g. That’s a significant difference if you only want to use a product labelled sugar-free.
First check the exact claim, then read the ‘of which sugars’ figure per 100 g.
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Assuming gluten-free means low in sugar
Jumbo and PLUS gluten-free stroopwafels list 42.4 g and 41.13 g of sugars per 100 g respectively. So a gluten-free label doesn’t automatically answer questions about sugar.
Check the gluten status, other allergens and sugar content separately.
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Treating an old product listing as an option to buy
Albert Heijn marks Céréal Stroopwafels suikerarm as ‘Discontinued’. So that product page isn’t a reliable basis for planning to use those stroopwafels in your baking.
Check that the version you want is actually available to order before basing your recipe on it.
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Reading only the front of the pack
Different stroopwafel varieties can contain different ingredients and allergens. Product information can also change.
Before use, read the ingredients, allergens and nutritional information on the packaging you receive.
Brands to consider
Albert Heijn
The AH own-brand range includes a butter stroopwafel labelled ‘less sugar’.
- Albert Heijn states that it contains 32% less sugar than regular AH Roomboter stroopwafels, and 23 g of sugars per 100 g.
- The ingredients include glucose-fructose syrup, sugar and sugar syrup, among other things, so this isn’t a sugar-free option.
Céréal
Céréal makes a stroopwafel variety labelled low in sugar.
- The Albert Heijn product listing says it contains 65% less sugars than a regular stroopwafel and lists fructose and isomalt, among other ingredients.
- Albert Heijn marks this variety as ‘Discontinued’, so check that it’s available before counting on it.
Jumbo Lekker Vrij
This Jumbo range includes a gluten-free stroopwafel variety.
- The product information describes it as gluten-free and displays the Crossed Grain quality mark.
- According to Jumbo, this variety contains 42.4 g of sugars per 100 g, as well as egg and lupin. Check separately whether its ingredients meet your requirements.
Daelmans
PLUS lists regular Daelmans stroopwafels in various pack formats.
- The standard, duo and mini varieties shown come in different sizes, suitable for eating as a stroopwafel or using as decoration.
- If you’re watching your sugar intake, don’t rely on the size: check the claim and nutritional information for the specific pack.
Joybuy products
Related products will be available soon.
Frequently asked questions
Does ‘less sugar’ mean the same as sugar-free?
No. According to Albert Heijn, AH Roomboter minder suiker stroopwafels contain 23 g of sugars per 100 g. If you need a stroopwafel labelled sugar-free, check the exact claim and nutritional information; according to the NVWA, a nutrition claim must be accurate.
Can I choose a gluten-free stroopwafel if I want to use less sugar?
Check the sugar content separately: gluten-free doesn’t automatically mean less sugar. Jumbo lists 42.4 g of sugars per 100 g for its gluten-free stroopwafels, while PLUS lists 41.13 g per 100 g for its version.
What should I check when adding pieces of stroopwafel to pepernoten?
Compare the sugars per 100 g and consider how much stroopwafel you’re adding to the recipe. Also check the allergens on the packaging: the AH version described here lists milk, cereals containing gluten and soya, among other things, while the gluten-free versions described contain egg and lupin.
How should I store stroopwafels after opening them for a baking project?
Follow the storage instructions on the packaging of your stroopwafels. For the version described here, Albert Heijn recommends storing it in a sealed tin after opening; the PLUS gluten-free version says to store it in a cool, dry, dark place.