Who is this distinction important for?

Consumers with a strict sugar-free requirement

For you, ‘lower in sugar’ isn’t enough. Before buying, check that the stroopwafel you’ve chosen is explicitly labelled as sugar-free, rather than relying on a comparative sugar claim.

Consumers who want to compare sugar levels

You’re looking for a stroopwafel to enjoy with coffee or tea and want to compare the sugars listed per 100 g and per serving. Albert Heijn lists its lower-sugar butter stroopwafels as containing 23 g of sugars per 100 g.

Consumers choosing gluten-free products

A gluten-free label is your first selection criterion. Check sugar levels and other allergens separately too: Jumbo lists its Lekker Vrij van Gluten Stroop Wafels as containing 42.4 g of sugars per 100 g.

What should you look for when choosing?

First decide whether ‘sugar-free’ is a strict requirement or whether you’re looking for a stroopwafel with less sugar. Then check the nutritional information and any dietary or allergen requirements on the packaging of the product you’re actually buying.

What to consider What to check before buying Who it matters most to
Strictly sugar-free Look for the explicit ‘sugar-free’ label on the current packaging; also check ‘of which sugars’ in the nutritional information. I want a stroopwafel with my coffee that meets my strict sugar-free requirement, not just a biscuit with less sugar. This is the top priority for around 40% of consumers.
Less sugar Compare the sugar claim with the named reference stroopwafel, and check sugars and energy per 100 g and per serving. I still want to choose a stroopwafel, but I want to know how much sugar the version I eat contains. This comparison is the main concern for roughly 40% of consumers.
Gluten-free and allergens Check the gluten-free label, the allergen information and any ‘may contain’ statements separately from the sugar content. When choosing a stroopwafel, my first priority is that it’s gluten-free; I’ll assess the sugar content separately. For around 20% of consumers, the gluten-free requirement matters most.

Common mistakes

  • Reading ‘lower in sugar’ as ‘sugar-free’

    Albert Heijn lists AH Roomboter minder suiker stroopwafels as containing 23 g of sugars per 100 g. The Céréal version is called low in sugar, and its ingredients list includes fructose. Neither label is a substitute for an explicit sugar-free claim.

    If sugar-free is a strict requirement, first check for that label on the packaging you’ve chosen, then read the nutritional information and ingredients.

  • Assuming less sugar means fewer calories

    According to Albert Heijn, AH Roomboter minder suiker stroopwafels contain 396 kcal per 100 g. The Netherlands Nutrition Centre points out that a product labelled ‘light’ doesn’t automatically contain fewer calories.

    Compare sugar levels, energy and serving sizes separately if those details matter to your choice.

  • Confusing gluten-free with low in sugar

    Jumbo lists Lekker Vrij van Gluten Stroop Wafels as containing 42.4 g of sugars per 100 g. The product information also lists egg and lupin as allergens, and notes that it may contain nuts and sesame.

    Use the gluten-free label to check that specific requirement, and also read the sugar content and full allergen information.

  • Relying on an outdated product listing

    Albert Heijn’s product page lists Céréal Stroopwafels suikerarm as ‘discontinued’. Its stated features don’t necessarily make it an option to buy from that retailer.

    Check availability with the retailer you want to buy from and read the information on the current packaging.

Brands and product ranges to consider

Céréal

Céréal Stroopwafels suikerarm is a product range for anyone comparing stroopwafels with a reduced sugar content.

  • Albert Heijn says this product contains 65% less sugars than a regular stroopwafel.
  • The ingredients list includes fructose and isomalt; Albert Heijn’s product page lists the product as ‘discontinued’. It isn’t a substantiated sugar-free choice.

Albert Heijn

AH Roomboter minder suiker stroopwafels are worth considering if you want to compare sugar levels in this type of stroopwafel.

  • Albert Heijn says they contain 32% less sugar than AH Roomboter stroopwafels.
  • The nutritional information still lists 23 g of sugars per 100 g. Check the allergen information too; the product information lists wheat, milk and soya, among other ingredients.

Jumbo

Jumbo Lekker Vrij van Gluten Stroop Wafels are aimed at people choosing a gluten-free product, not at those looking to reduce sugar.

  • Jumbo says this particular product carries the Crossed Grain trademark.
  • According to Jumbo, the product contains 42.4 g of sugars per 100 g; check the listed allergens and possible traces too.

Daelmans

Daelmans Stroopwafels and Mini Stroopwafels Caramel are regular stroopwafel varieties listed in PLUS’s range overview.

  • The range overview helps you distinguish between the regular varieties.
  • Choose a variety to meet a strict sugar-free requirement only if that specific product’s packaging carries the label.

ALDI

ALDI describes a regular pack of 12 stroopwafels, weighing 378 g and filled with caramel.

  • The product listing makes the pack size clear.
  • Check whether a product meets your sugar-free or lower-sugar requirements by looking at the labels and nutritional information on the pack you choose.

Stroopwafels on Joybuy

Related products will appear here soon.

Frequently asked questions

Does ‘lower in sugar’ mean the same as ‘sugar-free’ for stroopwafels?

No. Albert Heijn lists AH Roomboter minder suiker stroopwafels as containing 23 g of sugars per 100 g, while the ingredients list for Céréal Stroopwafels suikerarm includes fructose. If you have a strict sugar-free requirement, check for an explicit label on the product you choose.

Why should I check the nutritional information as well as a sugar claim?

The nutritional information shows the amount of sugars and energy listed for the product you’ve chosen, usually per 100 g. The Netherlands Food and Consumer Product Safety Authority describes ‘sugar-free’ as a nutrition claim; a claim such as ‘lower in sugar’ doesn’t tell you by itself how much sugar the stroopwafel still contains.

Does choosing a gluten-free stroopwafel also mean choosing one with less sugar?

No. According to Jumbo, Jumbo Lekker Vrij van Gluten Stroop Wafels carry a gluten-free label, but contain 42.4 g of sugars per 100 g. So check the gluten-free label and sugar content separately.

How should I store stroopwafels after opening?

Follow the storage instructions on the packaging of your stroopwafels. For AH Roomboter minder suiker stroopwafels, Albert Heijn recommends storing them in a cool, dry place and keeping them in a sealed tin after opening. Instructions may vary by product.