Who is this choice relevant to?

If you want to buy strictly sugar-free

You only want a stroopwafel for your study break if it meets your sugar-free requirements. To check, look at ‘of which sugars’ per 100 g; a ‘less sugar’ claim is not enough.

If you’re looking for less sugar

You want a stroopwafel with demonstrably less sugar than the standard version, but it doesn’t have to be sugar-free. First compare the sugar content per 100 g, then check the serving size and other nutritional information.

If you need to choose gluten-free

First, choose a stroopwafel labelled gluten-free. Then check the sugar content separately: according to Jumbo, Lekker Vrij van Gluten Stroop Wafels contains 42.4 g of sugars per 100 g.

What should you look for in a stroopwafel for a study break?

First decide whether sugar-free is a strict requirement or whether less sugar is enough. Then compare the serving size and ingredients that matter to you.

What to look for What to check when buying Who it matters to
Strictly sugar-free Check ‘of which sugars’ per 100 g against your limit of no more than 0.5 g; don’t rely on ‘less sugar’. While studying, I only want a stroopwafel that meets my strict sugar requirements, even if that rules out a reduced-sugar version. For around 46% of consumers, this is the top priority.
Demonstrably less sugar Check what a reduction claim is being compared with and how much sugar the product contains per 100 g. For my study break, less sugar than in a standard stroopwafel is enough; it doesn’t need to be completely sugar-free. Around 36% of consumers prioritise this reduction.
Serving size and ingredients Compare the nutritional information per 100 g, then consider the serving size and read the allergen information. I want the stroopwafel to suit the serving size I’ve chosen and my ingredient restrictions, regardless of any claim on the front of the pack. This practical suitability is the top priority for around 18% of consumers.

Common mistakes when choosing

  • Reading ‘less sugar’ as ‘sugar-free’

    A reduction is a comparison with another product. According to Albert Heijn, AH Roomboter minder suiker stroopwafel has 32% less sugar than the standard AH roomboterstroopwafel, but still contains 23 g of sugars per 100 g.

    If you have a strict sugar-free requirement, always check the actual figure listed under ‘of which sugars’ per 100 g.

  • Looking only at the serving size on the pack

    Serving sizes aren’t always the same. That’s why the Netherlands Nutrition Centre recommends comparing nutritional values per 100 g first.

    Compare stroopwafels on the same basis, then check how much one serving weighs according to the pack.

  • Confusing gluten-free with low sugar

    These labels tell you different things about a product: according to Jumbo, Lekker Vrij van Gluten Stroop Wafels contains 42.4 g of sugars per 100 g.

    Check for a gluten-free label if you need one, and read the sugar content separately.

  • Planning to buy a specific version without checking availability

    Albert Heijn marks its product page for Céréal Stroopwafels suikerarm as ‘Discontinued’.

    Check current availability before adding this version to your shopping list, and read the label again when you buy it.

Relevant brands to compare

Albert Heijn

AH Roomboter minder suiker stroopwafels are an option if you’re looking for a stroopwafel with less sugar, but not if you want to buy strictly sugar-free.

  • Albert Heijn states that they contain 32% less sugar than the standard AH roomboterstroopwafels, and 23 g of sugars per 100 g.
  • The stated sugar content is above the strict sugar-free limit. Also check the allergen information, including milk, wheat and soya.

Céréal

Stroopwafels suikerarm are worth considering if a relative reduction in sugar is enough for you and you can find this specific version.

  • Albert Heijn describes this version as containing 65% less sugar than a standard stroopwafel.
  • The ingredients include 12% fructose, among other things; ‘low sugar’ doesn’t mean sugar-free here. Albert Heijn marks the product page as ‘Discontinued’.

Jumbo Lekker Vrij van Gluten

This range of stroopwafels is relevant if a gluten-free label takes priority over reducing sugar.

  • Jumbo displays the Crossed Grain trademark on its Lekker Vrij van Gluten Stroop Wafels.
  • Jumbo states that they contain 42.4 g of sugars per 100 g. The product contains egg and lupin, and may contain nuts and sesame.

Product options on Joybuy

Related products coming soon.

Frequently asked questions

Is a stroopwafel labelled ‘less sugar’ also sugar-free?

No, a reduction claim doesn’t mean that a stroopwafel meets strict sugar-free requirements. According to Albert Heijn, AH Roomboter minder suiker stroopwafel contains 23 g of sugars per 100 g; if you need a sugar-free option, check the figure listed under ‘of which sugars’ yourself.

How do I compare stroopwafels with different serving sizes?

First compare the nutritional values per 100 g, then consider the serving size you want. The Netherlands Nutrition Centre recommends comparing per 100 g because manufacturers set their own serving sizes.

Does a gluten-free stroopwafel automatically contain less sugar?

No, a gluten-free label on its own says nothing about sugar reduction. Jumbo states that its Lekker Vrij van Gluten Stroop Wafels contains 42.4 g of sugars per 100 g; check both separately.

Is less sugar enough to consider a stroopwafel a balanced study snack?

No, a sugar claim doesn’t tell you everything about the nutritional value of a stroopwafel. Also check the energy, fat and fibre per 100 g, then consider the serving size.