For a quick shop, only choose a stroopwafel labelled sugar-free if the nutrition information states no more than 0.5 g of sugars per 100 g; that is the EU threshold for this nutrition claim. According to Albert Heijn, AH Roomboter minder suiker stroopwafels contain 23 g of sugars per 100 g. They’re an option if you want less sugar than in the AH standard version mentioned, but not if you’re looking for a sugar-free stroopwafel.
Who are the differences important to?
Shoppers looking for sugar-free options
If sugar-free is a firm requirement, check the ‘of which sugars’ figure per 100 g for the exact product variant. Under the EU rules for nutrition claims, this must be no more than 0.5 g per 100 g for a product to be called sugar-free; ‘less sugar’ means something different.
Shoppers who want less sugar
Would you still like a stroopwafel, but with less sugar than a comparable version? Check both the product used as the comparison and the sugar content that remains. Albert Heijn compares its lower-sugar version with AH Roomboter stroopwafels.
Shoppers with dietary or allergen requirements
If you need a gluten-free option or have to avoid certain allergens, make sure the packaging meets your specific requirements. Gluten-free says nothing about sugar content, so check both separately if they matter to you.
What should you look for when choosing?
For a quick shop, decide which requirement matters most: sugar-free, a relative reduction in sugar, suitability for your diet or a practical pack size.
| What to consider |
What to check when buying |
Who it matters to |
| Sugar-free |
Check the ‘of which sugars’ figure per 100 g on the correct pack: no more than 0.5 g per 100 g under the EU rules for the sugar-free claim. |
If I’m looking for a genuinely sugar-free option, I don’t want to rely on the words ‘less sugar’, as they don’t guarantee the threshold is met; around 36% of consumers prioritise a verifiable sugar-free claim. |
| Less sugar |
Check which product it is compared with and how much sugar the chosen version contains per 100 g. |
If I want a stroopwafel with less sugar, I want to compare the stated reduction with the amount that remains. Around 29% of consumers prioritise this relative reduction. |
| Diet and allergens |
Check the latest allergen information and, if needed, the gluten-free label on the pack. |
Anyone looking for a gluten-free option or needing to avoid certain allergens wants a product that meets their specific requirement; this is the main selection criterion for around 21% of consumers. |
| Quick purchase |
Check the number of biscuits and the pack weight; even if you know the product, check the label again. |
If I want to pick up stroopwafels quickly, I want to know which pack size suits my shop. Around 14% of consumers prioritise this practical consideration. |
Common mistakes
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Assuming ‘less sugar’ means ‘sugar-free’
Albert Heijn states that AH Roomboter minder suiker stroopwafels contain 23 g of sugars per 100 g. That’s different from the EU threshold of no more than 0.5 g per 100 g for the sugar-free claim.
For a sugar-free requirement, use the nutrition information per 100 g. Assess a less-sugar claim only in relation to the comparison product named.
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Assuming a gluten-free label is also a sugar claim
Jumbo states that Jumbo Lekker Vrij van Gluten Stroop Wafels contain 42,4 g of sugars per 100 g. Gluten-free and sugar-free are separate characteristics.
First check for the label you need, then also read the sugar and allergen information on the pack.
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Assuming a familiar product name is all you need to check
When shopping in a hurry, it’s easy to pick up a different version or a pack with updated information.
Check the full product name, ingredients, allergens and nutrition information on the pack for the version you’re buying.
Brands compared
Albert Heijn
AH Roomboter minder suiker stroopwafels are an option for anyone looking for a relative reduction in sugar.
- According to Albert Heijn, they contain 32% less sugar than AH Roomboter stroopwafels.
- At 23 g of sugars per 100 g, they’re not sugar-free. If you have dietary or allergen requirements, check the ingredients and allergens too.
Jumbo Lekker Vrij
Jumbo Lekker Vrij van Gluten Stroop Wafels are aimed at shoppers looking for a gluten-free option.
- Jumbo lists this version as gluten-free and provides nutrition information.
- According to Jumbo, they contain 42,4 g of sugars per 100 g and also contain egg and lupin; gluten-free doesn’t mean sugar-free.
Daelmans
Daelmans Originele Stroopwafels are standard stroopwafels.
- PLUS product information lists the nutritional values per 100 g.
- According to this information, these stroopwafels contain 38 g of sugars per 100 g and don’t meet the sugar-free threshold.
PLUS
PLUS Stroopwafels Per Wikkel are standard stroopwafels in a 480 g pack.
- PLUS lists the ingredients, allergens and nutritional values for this version.
- PLUS states that they contain 36,3 g of sugars per 100 g; they’re not a sugar-free option.
Sondey (Lidl)
According to Lidl Nederland, Sondey Roomboter stroopwafels are a standard version containing 12 biscuits and weighing 480 g.
- The number of biscuits and pack weight make it easy to identify the pack size.
- Before choosing this version to meet a specific requirement, check the sugars per 100 g and allergens on the pack.
ALDI
ALDI lists standard stroopwafels in a pack of 12 weighing 378 g.
- The number of biscuits and the weight help you choose a pack size.
- Check the nutrition information and ingredients on the pack to see whether it meets your sugar-free or allergen requirements.
Stroopwafels on Joybuy
Related products coming soon.
Frequently asked questions
When can a stroopwafel be called sugar-free?
Under the EU rules for nutrition claims, a product labelled sugar-free must contain no more than 0.5 g of sugars per 100 g. So check the nutrition information for the exact stroopwafel version.
Does ‘less sugar’ mean the same as sugar-free?
No. ‘Less sugar’ compares one product with another. Albert Heijn states that AH Roomboter minder suiker stroopwafels contain 32% less sugar than AH Roomboter stroopwafels, but the lower-sugar version still contains 23 g of sugars per 100 g.
Does a gluten-free stroopwafel automatically contain less sugar?
No, gluten-free says nothing about the amount of sugar. Jumbo states that Jumbo Lekker Vrij van Gluten Stroop Wafels contain 42,4 g of sugars per 100 g; check both characteristics separately if they matter to you.
Does having less sugar make a stroopwafel suitable for breakfast?
A less-sugar claim alone doesn’t tell you whether a stroopwafel is suitable for breakfast. Look at the nutritional values per portion and what else you eat; Voedingscentrum points out that biscuits can contain a lot of added sugar and few beneficial nutrients.