For a strictly sugar-free coffee break, choose only a stroopwafel whose label states no more than 0.5 g of sugars per 100 g; according to the Voedingscentrum, that is the threshold for the ‘sugar-free’ claim. A lower-sugar option may suit you if you don’t need it to meet that strict requirement, but according to Albert Heijn, AH Roomboter minder suiker stroopwafels contain 23 g of sugars per 100 g. Check any gluten-free claim separately from the sugar content, and read the ingredients and allergen information on the packaging too.
Who needs the sugar claim to be a deciding factor?
Consumers with a strict sugar-free requirement
When choosing a stroopwafel to have with your coffee, it’s the amount of sugars per 100 g that matters, not just a claim that the product contains less sugar. The Voedingscentrum sets the threshold for ‘sugar-free’ at no more than 0.5 g of sugars per 100 g.
Consumers looking to reduce their sugar intake
You’re looking for an alternative to a regular stroopwafel, but don’t require it to be sugar-free. Compare the sugars per 100 g and check the serving weight stated on the packaging.
Consumers with a separate dietary requirement
If, for example, you need to avoid gluten, the stroopwafel must meet that requirement and also fit your sugar target. A gluten-free claim doesn’t tell you anything about the sugar content.
What should you look for when choosing?
First, decide whether ‘sugar-free’ is a strict requirement for your coffee break. Then compare lower-sugar options, serving sizes and any separate dietary requirements.
| What to consider |
What to check |
Who it matters to |
| Strictly sugar-free |
Check the claim and the sugars per 100 g on the exact pack. According to the Voedingscentrum, the threshold for ‘sugar-free’ is no more than 0.5 g per 100 g. |
With my coffee, I only want to choose a stroopwafel that meets the ‘sugar-free’ claim; this is the main requirement for around 50% of consumers. |
| Less sugar |
Compare the amount of sugars per 100 g and check what the reduction claim is measured against. Albert Heijn states that its lower-sugar butter stroopwafels contain 23 g of sugars per 100 g. |
I want a stroopwafel with less sugar than the regular option, without requiring it to be sugar-free; around 30% of consumers prioritise this comparison. |
| Serving size and dietary requirements |
Check the serving weight, ingredients and allergens. Check any gluten-free claim separately from the sugars per 100 g. |
For my coffee break, I want to take the serving size and any dietary requirements into account; around 20% of consumers prioritise these when choosing. |
Common mistakes when choosing
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Reading ‘less sugar’ as ‘sugar-free’
A reduction claim compares one product with another. Albert Heijn states that AH Roomboter minder suiker stroopwafels contain 32% less sugar than its regular butter stroopwafels, but they still contain 23 g of sugars per 100 g.
If sugar-free is a requirement for you, check the exact label for the threshold of no more than 0.5 g of sugars per 100 g that the Voedingscentrum sets for ‘sugar-free’.
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Assuming gluten-free means sugar-free
Jumbo describes its Lekker Vrij van Gluten Stroop Wafels as gluten-free, but also states that they contain 42.4 g of sugars per 100 g. These two claims answer different questions.
Check both the claim that matters for your diet and the sugar content on the same pack.
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Looking only at the sweetener
The presence of a sweetener doesn’t tell you how much sugar the whole product contains. Products containing polyols may also carry relevant usage warnings.
Read the full ingredients list, nutritional information and any warnings on the packaging.
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Relying on an out-of-date product page
A product listing doesn’t necessarily mean it’s currently available to buy: Albert Heijn marks its page for Céréal Stroopwafels suikerarm as ‘Discontinued’.
Before buying, check the current packaging and product listing for the stroopwafel you’ve actually chosen.
Brands to compare
Compare the nutritional information for a specific stroopwafel; a brand name alone won’t tell you whether an option is sugar-free.
Albert Heijn
AH Roomboter minder suiker stroopwafels are an example of an option with a relative sugar-reduction claim.
- Albert Heijn states that they contain 32% less sugar than AH Roomboter stroopwafels and have a serving weight of 31.5 g.
- At 23 g of sugars per 100 g, this option isn’t sugar-free. Also check the listed allergens, including milk, wheat and soya.
Jumbo Lekker Vrij
Lekker Vrij van Gluten Stroop Wafels are worth considering if a gluten-free claim is what determines your choice.
- Jumbo states that these stroopwafels carry the Crossed Grain trademark.
- Jumbo also states that they contain 42.4 g of sugars per 100 g and lists egg and lupin as allergens. Gluten-free doesn’t mean sugar-free here.
Céréal
The stroopwafels listed by Albert Heijn show why a claim about reduced sugars isn’t the same as a sugar-free claim.
- Albert Heijn states that this option contains 65% less sugars than a regular stroopwafel.
- Albert Heijn marks the product page as ‘Discontinued’. The reduction claim also doesn’t prove that the product is sugar-free.
Daelmans
PLUS includes Daelmans Mini Stroopwafels Caramel and a twin pack in its range of stroopwafels.
- These pack formats give you specific options whose labels you can compare.
- For a sugar-free option, check the nutritional information for the exact product; the pack format says nothing about its sugar content.
Sondey
Lidl lists Sondey Roomboter stroopwafels as a regular stroopwafel option.
- The product name makes it clear which option to look up when comparing products.
- Don’t assume ‘butter’ means anything about the sugar content: check the nutritional information on the current packaging.
Joybuy products to help you choose
Related products coming soon.
Frequently asked questions
When can a stroopwafel be called sugar-free?
According to the Voedingscentrum, the ‘sugar-free’ claim can be used when a product contains no more than 0.5 g of sugars per 100 g. ‘Less sugar’, ‘low sugar’ and ‘no added sugars’ are different claims, so always check the nutritional information for the stroopwafel you choose.
Are AH Roomboter minder suiker stroopwafels sugar-free?
No: Albert Heijn states that this option contains 23 g of sugars per 100 g. The claim of 32% less sugar compares it with AH Roomboter stroopwafels, but doesn’t change the separate threshold for ‘sugar-free’.
Are gluten-free stroopwafels low in sugar?
A gluten-free claim doesn’t tell you that. Jumbo states that its Lekker Vrij van Gluten Stroop Wafels contain 42.4 g of sugars per 100 g, so assess the gluten-free claim and sugar content separately.
What should I look for in stroopwafels with sweeteners or polyols?
As well as the ingredients, check the sugars per 100 g and any warnings on the label. The Voedingscentrum points out that excessive consumption of products containing added polyols can have a laxative effect.
How should I store AH Roomboter minder suiker stroopwafels?
Albert Heijn recommends storing these stroopwafels in a cool, dry place and putting them in a sealed tin after opening. Follow the storage instructions on the packaging you buy.