Who is this for?

Buffet planners with a strict sugar-free requirement

You only want to offer guests a stroopwafel as sugar-free if the label supports that claim. Under the EU rules for this nutrition claim, the product may contain no more than 0.5 g of sugars per 100 g; less sugar is not the same thing.

Guests keeping an eye on sugar and sweeteners

You’re looking for a stroopwafel with less sugar, but it doesn’t have to be completely sugar-free. Compare sugars and energy per 100 g and per portion, and check which sweeteners and warnings are listed on the packaging.

Planners catering for different dietary needs

You want a gluten-free option or need to take other allergens into account. Check each variety individually: the gluten-free stroopwafels listed by Jumbo are not automatically low in sugar.

What should you look for when choosing?

First decide whether sugar-free is an absolute requirement or whether you mainly want to compare products with less sugar. Then check the ingredients and think about how to present your chosen waffles on the buffet.

What to consider What to check when buying Who it matters to
Sugar-free or less sugar Check the sugars per 100 g. Under EU rules, the sugar-free claim requires a maximum of 0.5 g of sugars per 100 g; wording such as ‘less sugar’ does not confirm this. If I want to label a waffle as sugar-free on the buffet, that claim must also be supported by the label. This strict requirement would be a priority for around 42% of consumers.
Sweeteners and portions Check the ingredients list and any warning about laxative effects, particularly if guests might have several waffles. If guests can help themselves from a platter, I want to know which sweeteners the waffles contain and take the number of pieces into account. This is estimated to be the main concern for 33% of consumers.
Allergens and buffet presentation Check the allergens for each product and compare sugars per 100 g and per piece served. Keep a gluten-free option clearly separate. If I’m serving guests with different dietary needs, they need to be able to see which waffle is suitable for them. This need would take priority for around 25% of consumers.

Common mistakes

  • Presenting less sugar as sugar-free

    Guests may interpret those terms differently. Under EU rules, a stroopwafel can only be described as sugar-free if it contains no more than 0.5 g of sugars per 100 g.

    Use the wording on the packaging and check the ‘of which sugars’ line before making a buffet label.

  • Confusing gluten-free with low sugar

    Jumbo lists its Lekker Vrij van Gluten Stroop Wafels as containing 42.4 g of sugars per 100 g. According to the same product information, they contain eggs and lupin and may contain nuts and sesame.

    Check the gluten-free claim, sugar content and other allergens separately on the label of the pack you choose.

  • Overlooking warnings about sweeteners

    A waffle with less sugar may contain polyols. A warning about laxative effects in the event of excessive consumption may be relevant, especially if guests can help themselves to several pieces.

    Read the ingredients and warnings, and leave the packaging by the buffet for guests who want to check what the waffles contain.

  • Comparing only the amount per waffle

    Waffles are not always the same size. The Voedingscentrum gives an average of 14.7 g of sugars for an extra-large 40 g stroopwafel; the value for your chosen product may differ.

    First compare the nutritional information per 100 g, then calculate the amount based on the weight of the waffle you’re actually serving.

Brands and ranges to consider

The varieties mentioned serve different purposes on a buffet. A product name or dietary claim is no substitute for checking the label on the pack you buy.

Céréal

Albert Heijn lists Céréal Stroopwafels suikerarm as an option to consider if you’re looking for less sugar.

  • The product name makes it easy to find the variety you’re looking for in the range.
  • Low sugar does not automatically mean sugar-free; check the sugars, ingredients and allergens on the pack you choose.

Albert Heijn (AH-huismerk)

Albert Heijn lists AH Roomboter minder suiker stroopwafels.

  • This variety offers a separate option for anyone looking for less sugar without requiring a strictly sugar-free product.
  • Compare the latest nutritional information and read the ingredients and any warnings; the name alone doesn’t tell you the sugar content.

Jumbo

Jumbo lists both standard stroopwafels and Lekker Vrij van Gluten Stroop Wafels.

  • The gluten-free variety provides a clearly identifiable option for guests who ask for one.
  • Jumbo lists this variety as containing 42.4 g of sugars per 100 g; it contains eggs and lupin and may contain nuts and sesame.

Daelmans

PLUS lists Daelmans stroopwafels in standard, duo and mini formats.

  • The range of sizes gives you a choice in how to serve the waffles.
  • A different size does not mean a different sugar claim; compare the nutritional information for the exact variety.

Sondey (Lidl)

Lidl lists Sondey Roomboter stroopwafels in a pack of 12, weighing 480 g.

  • The stated quantity and weight help you plan buffet portions.
  • Don’t assume these butter stroopwafels are sugar-free based on their name; check the label for sugar and allergens.

ALDI

ALDI lists stroopwafels with caramel filling in a pack of 12, weighing 378 g.

  • The pack size is useful when working out how many waffles you need.
  • Check the nutritional information on the pack before adding a sugar-related claim.

PLUS

PLUS lists its own stroopwafels as well as Daelmans varieties in its range.

  • You can compare different varieties and sizes side by side.
  • Check the sugar content and allergens for each exact variety, not just the range or brand.

Stroopwafels on Joybuy

Related products coming soon.

Frequently asked questions

Is a stroopwafel with less sugar also sugar-free?

No, the terms don’t mean the same thing. Under EU rules, a stroopwafel can only be called sugar-free if it contains no more than 0.5 g of sugars per 100 g. To check this, look at the ‘of which sugars’ line in the nutrition table.

How do I compare stroopwafels in different sizes?

First compare the nutritional information per 100 g, then check the weight of one waffle as served. For reference, the Voedingscentrum gives an average of 14.7 g of sugars for an extra-large 40 g stroopwafel; use the figures for your chosen product when planning your buffet.

What should I look for in stroopwafels with sweeteners?

Check which sweeteners are listed in the ingredients and look for any warnings on the packaging. Products containing polyols may carry a warning about laxative effects in the event of excessive consumption, which may be relevant if guests have more than one waffle.

Is a gluten-free stroopwafel automatically low in sugar?

No. Jumbo lists its Lekker Vrij van Gluten Stroop Wafels as containing 42.4 g of sugars per 100 g. Check the other allergens too: according to Jumbo, this variety contains eggs and lupin and may contain nuts and sesame.

What information should I put beside the stroopwafels on the buffet?

Put the product name beside each platter and keep the original packaging available so guests can check the ingredients, allergens and nutritional information. Only use a claim such as sugar-free or gluten-free for the exact variety whose label you’ve checked.