Who is this choice relevant to?

People who need to avoid sugar completely

They’re looking for a biscuit that qualifies for the ‘sugar-free’ claim and are happy to consider something other than a spritz biscuit. Under EU rules, the claim can only be used for a biscuit containing no more than 0.5 g of sugars per 100 g.

People who want to avoid added sugars

They’re stocking up for breakfast or snack time and are also open to a cereal product. ‘No added sugars’ doesn’t mean a product contains no sugars at all.

Spritz biscuit fans who compare labels

They want to keep choosing spritz biscuits but check whether the ingredients suit their preferences around sugar. Verkade lists sugar in the ingredients for Nobo Sprits Melk.

What should you look for when choosing?

Before stocking up for breakfast or snack time, decide whether the product needs to be sugar-free or whether you simply want to avoid added sugars. Then choose between a biscuit, a regular spritz biscuit and a cereal product for breakfast.

What to considerWhat to check before buyingMost relevant to
Strictly sugar-free Check the exact claim and the amount of sugars per 100 g. Under EU rules, ‘sugar-free’ means no more than 0.5 g of sugars per 100 g. If sugar in a biscuit is a no-go for me, I’m happy to let go of the familiar spritz shape. This is the top priority for around 46% of consumers.
Breakfast cupboard Compare the ‘no added sugars’ claim, the ingredients and the portion size. Consider whether you want a biscuit or a cereal product. For my morning routine, I’m looking for something with no added sugars, even if it isn’t a spritz biscuit. This is a priority for around 36% of consumers.
Sticking with spritz biscuits Read the ingredients list for the spritz biscuit you choose. Verkade lists sugar in Nobo Sprits Melk. I mainly want a regular spritz biscuit in my snack cupboard and take the sugar in it into account. This is the main consideration for around 18% of consumers.

Common mistakes

  • Reading ‘no added sugars’ as ‘sugar-free’

    A product with no added sugars may still contain sugars that occur naturally. Under EU rules, ‘sugar-free’ is a separate claim, with a limit of no more than 0.5 g of sugars per 100 g for biscuits.

    Check the exact claim and compare it with the ‘of which sugars’ figure in the nutrition table.

  • Assuming a brand’s claim applies to every biscuit

    Verkade Nobo Sprits Melk contains sugar, according to Verkade; the ‘Zero added sugar’ claim on Verkade San Francisco Naturel applies to a different product range.

    Check the ingredients and nutritional information for the specific pack you’re buying.

  • Stocking up on lots of biscuits containing sweeteners

    Jumbo lists maltitol in Céréal Speculoos with almond pieces, which is described as sugar-free. According to the Voedingscentrum, high intakes of polyols can cause flatulence and diarrhoea.

    Check the ingredients and warnings on the packaging, and choose a quantity that suits the portions you plan to eat.

  • Treating a breakfast product as the same kind of snack

    A cereal product for breakfast serves a different purpose from a spritz biscuit you eat on its own, even if you’re looking to avoid added sugars in both.

    Choose according to when you’ll eat it, and check that the portion size and ingredients suit how you plan to use it.

Brands to consider

Céréal

Worth considering if you’re looking for a biscuit labelled ‘sugar-free’ and aren’t set on spritz biscuits.

  • Jumbo sells Céréal Speculoos with almond pieces as a sugar-free biscuit and lists maltitol in the product information.
  • This option isn’t a spritz biscuit; check the ingredients for the specific variety you choose.

Verkade

A point of reference for regular spritz biscuits, with claims that vary between product ranges.

  • Verkade describes Nobo Sprits Melk; Jumbo also lists San Francisco Naturel Zero added sugar.
  • The ingredients list for Nobo Sprits Melk includes sugar. The claim on San Francisco Naturel doesn’t automatically apply to the spritz biscuits.

Albert Heijn

Worth considering if you want to compare another type of biscuit with spritz biscuits.

  • Albert Heijn lists AH Digestive 0% sugar and a range called ‘Koek (suikerbewust)’.
  • The category label doesn’t tell you what each individual product contains. Check the current packaging for ingredients, nutritional information and allergens.

Quaker

Worth considering if a cereal product would suit your breakfast better than a biscuit.

  • PLUS describes Quaker Cruesli Zero Sugar Added Granola Naturel as made with no added sugars and no sweeteners.
  • This is a breakfast product, not a spritz biscuit. The product information for this Naturel variety doesn’t automatically apply to other varieties.

Cereal products for your breakfast cupboard

These Joybuy products are an option if you’re choosing cereal instead of spritz biscuits and want to keep an eye on added sugars. Their product names don’t prove that they’re sugar-free, so check the nutritional information on the packaging.

Quaker Cruesli Zero Sugar Added Apple, Pecan and Cinnamon, 400 g

Quaker Cruesli Zero Sugar Added Apple, Pecan and Cinnamon, 400 g

A cereal product for anyone looking to top up their breakfast cupboard instead of choosing spritz biscuits.

The product name specifies a 400 g pack in the Apple, Pecan and Cinnamon variety. Check the amount of sugars per 100 g and the allergens on the packaging.

View at Joybuy
Holie's Crunchy Muesli Chocolate Chunks, 6 × 400 g

Holie's Crunchy Muesli Chocolate Chunks, 6 × 400 g

A muesli option for anyone looking for several packs to stock up for breakfast, rather than a spritz biscuit.

The product name specifies six packs of 400 g each. Compare the nutritional information per 100 g, and check the ingredients and allergens before choosing this quantity.

View at Joybuy

Frequently asked questions

When can a biscuit be called ‘sugar-free’?

Under EU rules, the ‘sugar-free’ claim can only be used for a biscuit if it contains no more than 0.5 g of sugars per 100 g. Compare the claim on the pack with the nutritional information for that exact product.

Does ‘no added sugars’ mean the same as sugar-free?

No. A product with no added sugars may still contain sugars that occur naturally. So, if the total amount of sugars matters to you, also check the ‘of which sugars’ figure in the nutrition table.

Are regular spritz biscuits suitable for a strictly sugar-free snack cupboard?

Verkade Nobo Sprits Melk isn’t suitable: Verkade lists sugar in the ingredients. For any other spritz biscuit, always check the claim and information on its own packaging rather than assuming this applies to every variety.

What should I look for in a biscuit containing maltitol?

Check the ingredients and any warnings on the packaging, and bear the portion size in mind. The Voedingscentrum states that high intakes of polyols can cause flatulence and diarrhoea.

How should I store a cereal product for my breakfast cupboard?

Follow the storage instructions on the packaging for the variety you choose. For Quaker Cruesli Zero Sugar Added Granola Naturel, PLUS recommends storing it in a cool, dry place and rolling the bag closed after use. Check the instructions again if you buy a different variety.