Who is this distinction important for?

Shoppers specifically looking for sugar-free spritz biscuits

For you, both the type of biscuit and the sugar-free claim need to be right. Damhert Nutrition states that Zonder Suikers Sprits Naturel contains 0.5 g of sugars per 100 g. That’s the upper limit for a ‘sugar-free’ claim under EU regulations.

Shoppers happy with a different type of biscuit

For a biscuit with your coffee or tea, having no added sugars may matter more to you than getting a spritz biscuit. Verkade San Francisco Zero is a biscuit; Jumbo states that it contains 1.7 g of sugars per 100 g, so it isn’t an option if you’re looking for something strictly sugar-free.

Shoppers who check ingredients carefully

Sweeteners and allergens may be key to your choice. Damhert Nutrition lists maltitol, wheat, egg and milk in its spritz biscuits. If you choose another variety, check the ingredients list and any warnings again.

What should you look for when choosing?

First decide whether you want both a spritz biscuit and a sugar-free claim. If you’re happy with a different type of biscuit, you can also compare biscuits with no added sugars, but that description doesn’t mean the product is sugar-free.

What to look forWhat to check when buyingWho it matters to
Sugar-free claim Compare the ‘of which sugars’ figure per 100 g with the EU limit of no more than 0.5 g per 100 g for a ‘sugar-free’ claim. If I really want sugar-free spritz biscuits, ‘no added sugars’ isn’t enough. For around 36% of consumers, getting both the right type of biscuit and a sugar-free claim comes first.
Type of biscuit and occasion Check whether the product is a spritz biscuit, or a biscuit or speculoos that you’d like to have as an alternative. With coffee or tea, I mainly want a biscuit that suits my preferences, even if it isn’t a spritz biscuit. Around 29% of consumers prioritise their choice of biscuit type and occasion.
Ingredients and allergens Read the ingredients, allergens and warnings on the packaging you’ve chosen, especially for biscuits containing polyols. If an ingredient or allergen is a deciding factor for me, I want to be able to check the exact variety. This is the top buying priority for around 21% of consumers.
Availability Check the current product page and packaging before choosing an alternative with the claim you’re looking for. I want to be able to buy a suitable biscuit through the retailer I use, without unknowingly switching to a different claim. That’s why around 14% of consumers prioritise availability.

Common mistakes

  • Reading ‘no added sugars’ as ‘sugar-free’

    These terms aren’t interchangeable. Jumbo states that Verkade San Francisco Zero contains 1.7 g of sugars per 100 g; the EU limit for a sugar-free claim is no more than 0.5 g per 100 g.

    Check the ‘of which sugars’ figure per 100 g before choosing a biscuit for a strictly sugar-free selection.

  • Looking only at the claim on the front of the pack

    Damhert Nutrition lists maltitol, wheat, egg and milk in Zonder Suikers Sprits Naturel. The packaging also warns that excessive consumption may have a laxative effect.

    Check the full ingredients list, allergens and warnings for the exact variety you want to buy.

  • Thinking of a sugar-free biscuit as a complete breakfast

    A sugar-free claim describes the sugar content, not the overall nutritional value. The Netherlands Nutrition Centre points out that biscuits, sweets and cakes are often high in calories and low in vitamins, minerals and fibre.

    If you’re choosing a biscuit for the morning, compare the other nutritional information too, both per 100 g and per serving.

Relevant brands and retailers to consider

A brand or retailer that offers biscuits with a focus on sugar doesn’t automatically have a sugar-free spritz biscuit. Check the specific product and current packaging every time you choose.

Damhert

Damhert Nutrition offers Zonder Suikers Sprits Naturel in a 130 g pack.

  • The manufacturer states that it contains 0.5 g of sugars per 100 g, the EU upper limit for a ‘sugar-free’ claim.
  • The spritz biscuits contain maltitol, wheat, egg and milk. The packaging warns that excessive consumption may have a laxative effect.

Verkade

Verkade offers both NoboSprits Original and San Francisco Zero, a biscuit with no added sugars.

  • San Francisco Zero is a different type of biscuit for anyone mainly looking for ‘no added sugars’.
  • Verkade states that NoboSprits Original contains 24.2 g of sugars per 100 g; Jumbo states that San Francisco Zero contains 1.7 g per 100 g. Neither meets the sugar-free limit.

Céréal

Céréal offers, among other products, sugar-free speculoos with almond pieces.

  • This type of product is an alternative if spritz biscuits aren’t essential.
  • Speculoos isn’t a spritz biscuit. Check the nutritional information, ingredients and availability for the pack you choose.

Albert Heijn

Albert Heijn’s range of biscuits for sugar-conscious shoppers includes Céréal products with no sugars.

  • The range makes it easier to find other types of biscuit to compare.
  • A product’s category doesn’t confirm that it’s a sugar-free spritz biscuit. Check the product page and packaging.

Jumbo

Jumbo lists Céréal products with no sugars and has a product page for Verkade San Francisco Zero.

  • The nutritional information on the San Francisco Zero product page lets you compare its sugar content.
  • Jumbo states that the biscuit contains 1.7 g of sugars per 100 g, so it isn’t a sugar-free spritz biscuit.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

When can a biscuit be called sugar-free?

Under the EU regulation on nutrition claims, a food may only carry the ‘sugar-free’ claim if it contains no more than 0.5 g of sugars per 100 g or 100 ml. For biscuits, check the ‘of which sugars’ figure per 100 g.

Is a biscuit with no added sugars also sugar-free?

No, not necessarily: a biscuit with no added sugars may still contain sugars. For example, Jumbo states that Verkade San Francisco Zero contains 1.7 g of sugars per 100 g, which is above the EU limit for a ‘sugar-free’ claim.

What should I look for with maltitol and other polyols?

Read the ingredients and warnings on the packaging you’ve chosen. Damhert Nutrition lists maltitol in its Zonder Suikers Sprits Naturel and warns that excessive consumption may have a laxative effect. The Netherlands Nutrition Centre says that large amounts of polyols can cause digestive problems.

Are sugar-free spritz biscuits automatically a complete breakfast?

No, a sugar-free claim says nothing about the overall nutritional value of a breakfast. The Netherlands Nutrition Centre points out that biscuits, sweets and cakes are often high in calories and low in vitamins, minerals and fibre. So check the other nutritional information and the serving size too.