Who are these points relevant to?

Shoppers with a strict sugar-free requirement

You want to be able to verify a nutrition claim, rather than relying on a search term or a recipe that contains no granulated sugar. Check the sugars per 100 g for the exact product.

Festival-goers who want to bring biscuits

You want to know in advance how many biscuits are in the pack. Albert Heijn and Jumbo list 10 biscuits in a 110 g pack for the Céréal variety; don't assume they're individually wrapped.

People sharing biscuits with others

Ingredient information should be available to anyone taking a biscuit. The Céréal variety contains several relevant allergens, including cereals containing gluten, almonds, soya, egg and milk. The packaging also warns that excessive consumption may have a laxative effect.

What should you look for when choosing?

Start with the product type and the sugar claim: Céréal calls its biscuit speculoos, while you can't assume regular speculaas is sugar-free based on a brand name or packaging. Then check the serving sizes and keep the ingredient information handy when sharing.

What to consider What to check before buying Who is this most important for?
Sugar-free claim Check the claim and the ‘of which sugars’ figure per 100 g. For the EU ‘sugar-free’ claim on solid foods, Regulation (EC) No 1924/2006 sets a maximum of 0.5 g of sugars per 100 g. If I want to bring a biscuit with a verifiable sugar-free claim, I don't want to mistake ordinary speculaas or a recipe title for proof. This is the top priority for around 42% of consumers.
Taking biscuits along and portion sizes Check the total weight and number of biscuits. According to Albert Heijn and Jumbo, the Céréal pack contains 10 biscuits and weighs 110 g. When I go to a festival, I want to know how many biscuits I'm bringing, without relying on individually wrapped portions. Portion size is the top priority for around 25% of consumers.
Allergens and polyols Read the current ingredient and allergen information. Jumbo lists 29 g of polyols per 100 g for the Céréal variety; the product information warns that excessive consumption may have a laxative effect. When I share biscuits, I want others to be able to check the ingredients before accepting one. Allergen and polyol information is the most important factor for around 33% of consumers.

Common mistakes

  • Taking a recipe title as a sugar-free product claim

    A title such as ‘no sugar’ doesn't tell you how many sugars the baked biscuits contain per 100 g. For example, a Jumbo recipe with this title lists 500 g of maple syrup as an ingredient.

    For a packaged product, check the nutrition table. If you're baking at home, assess all the ingredients and don't treat the recipe title as proof of the claim.

  • Assuming sugar-free means low in energy or fat

    Jumbo lists 0.4 g of sugars for Céréal Speculoos almond pieces with no added sugars, but the biscuits also contain 404 kcal and 20 g of fat per 100 g.

    Compare the nutrition information per 100 g and consider how many biscuits you actually want to take with you.

  • Checking the ingredients only after handing out the biscuits

    Several allergens are relevant to the Céréal variety, and there's a warning about excessive consumption of polyols. Without the packaging, anyone taking a biscuit can't check this information for themselves.

    Keep the current label available when sharing biscuits.

  • Assuming a regular snack pack is sugar-free

    Albert Heijn lists products including Lotus Biscoff snack packs and regular AH speculaas. Neither the pack size nor its place in the range proves that a product has a sugar-free claim.

    Check the claim and nutrition table for the specific variety you want to buy.

Brands and retailers to consider

Céréal

Céréal makes a speculoos variety with almond pieces labelled ‘no added sugars’, listed by Albert Heijn and Jumbo.

  • Jumbo lists 0.4 g of sugars per 100 g for this variety; the pack contains 10 biscuits and weighs 110 g.
  • The same product information lists 404 kcal, 20 g of fat and 29 g of polyols per 100 g, as well as allergens and a warning about excessive consumption.

Lotus Biscoff

Albert Heijn lists regular Lotus Biscoff speculoos biscuits, including a snack pack.

  • A snack pack may be useful if you want to take individually packaged biscuits with you.
  • Don't treat the regular varieties shown as sugar-free without checking the specific label.

Albert Heijn

Albert Heijn lists regular AH speculaas and also includes the Céréal speculoos variety in its range of biscuits for people watching their sugar intake.

  • The Céréal product page provides information about the sugar content and pack.
  • The fact that regular AH speculaas is in the range doesn't mean those products have a sugar-free claim; check the current label for each variety.

Jumbo

Jumbo lists the Céréal speculoos variety and also publishes recipes for homemade speculaas.

  • The Céréal product information lists sugars, polyols, energy and fat per 100 g.
  • A recipe title such as ‘Sugar-free Speculaas’ doesn't prove the sugar content of the finished product; the Jumbo recipe in question contains maple syrup.

Related products on Joybuy

Related products will appear here soon.

Frequently asked questions

What does ‘sugar-free’ mean on a pack of biscuits?

For the EU ‘sugar-free’ nutrition claim on solid foods, Regulation (EC) No 1924/2006 sets a maximum of 0.5 g of sugars per 100 g. This figure alone tells you nothing about the amount of energy, fat or other carbohydrates.

Is Céréal Speculoos almond pieces with no added sugars suitable if I have a strict sugar-free requirement?

Yes, if speculoos biscuits suit you: Albert Heijn and Jumbo list 0.4 g of sugars per 100 g for this variety. Check the rest of the nutrition information and the ingredients too; Jumbo lists 29 g of polyols per 100 g, among other details.

What should I bear in mind if I share the biscuits at a festival?

Keep the current packaging available so others can check the ingredients. The product information for the Céréal variety lists cereals containing gluten, almonds, soya, egg and milk, among other ingredients; don't assume another biscuit has the same ingredients.

Why does the packaging warn against excessive consumption?

The Céréal product information lists maltitols and 29 g of polyols per 100 g, and warns that excessive consumption may have a laxative effect. Read the warning before taking or handing out several biscuits.