Who should consider these factors?

Shoppers who want to check the sugar-free claim

You’re looking for a ready-made biscuit for the Sinterklaas parade and don’t want to rely on the front of the pack alone. The distinction between ‘sugar-free’ and ‘no added sugar’ is particularly important here. The Voedingscentrum points out that the latter does not mean a product is sugar-free.

Shoppers keeping an eye on carbohydrates and portions

You want to know what one biscuit adds to your snack or meal. The amount of sugars doesn’t tell you the total carbohydrate content of a product, so check the rest of the nutrition information too, and look at the portion size.

Shoppers who need to check ingredients carefully

Before buying or sharing the biscuits, you want to check whether they contain maltitol, other polyols or any allergens relevant to you. Check the current ingredients list on the pack.

What should you look for when choosing?

Start with the claim and the amount of sugars per 100 g. Then decide whether the portion, sweetener and ingredients suit the occasion when you plan to eat or share the biscuits.

What to consider What should you check? Who is this most important for?
The sugar-free claim Check the ‘of which sugars’ figure per 100 g, and don’t confuse ‘no added sugar’ with ‘sugar-free’. Céréal states that the speculoos reviewed contains 0.4 g of sugars per 100 g. For the parade, I want a biscuit whose claim I can check on the label, rather than relying on prominent wording on the pack. An estimated 40% of consumers put this reassurance first.
Carbohydrates and portion size Compare total carbohydrates per 100 g with the portion size. For the Céréal variety, Jumbo states that it contains 62 g of carbohydrates per 100 g; Céréal gives 44 kcal per biscuit. If I have a biscuit with a meal or snack, I want to know the portion size and the product’s carbohydrate content in advance. For around 30% of consumers, this is their main concern.
Polyols and allergens Check the current ingredients and allergen list. The Céréal variety contains maltitol and, according to Jumbo, 29 g of polyols per 100 g. The product information also lists almonds, wheat, egg, milk and soya, among other ingredients. When I’m sharing biscuits or avoiding certain ingredients myself, I want to know what’s in them and which sweetener has been used. An estimated 30% of consumers consider this their top priority.

Common mistakes

  • Taking ‘no added sugar’ to mean ‘sugar-free’

    According to the Voedingscentrum, a product with no added sugar may still contain sugars. The two claims therefore don’t answer the same question when you’re shopping.

    If you’re specifically looking for a sugar-free biscuit, check both the claim and the ‘of which sugars’ figure per 100 g on the pack.

  • Looking only at the amount of sugars

    A low sugar content doesn’t tell you how many carbohydrates, how much fat or how much energy a biscuit contains. For Céréal Speculoos with almond pieces, Jumbo states that each 100 g contains 62 g of carbohydrates, 20 g of fat and 404 kcal.

    Compare the nutrition information per 100 g, then decide how many biscuits you want to have with that meal or snack. A sugar-free claim doesn’t automatically make a biscuit a complete breakfast.

  • Checking maltitol and allergens only after buying

    The Céréal variety contains polyols. Albert Heijn states that excessive consumption of this product may have a laxative effect; the product information also lists several allergens.

    Check the current ingredients list before buying, especially if you’re sharing the biscuits with someone who needs to avoid certain ingredients.

  • Assuming a recipe title proves what’s in the finished product

    Jumbo’s recipe, ‘Sugar-free speculoos’, lists 500 g of maple syrup among its ingredients. So the title alone doesn’t tell you the nutritional value of a portion once it’s made.

    If you want to bake your own, check all the ingredients and work out the nutritional value based on the recipe and the portions you actually make.

Brands and retailers to consider

These names have different roles: Céréal is the brand of the biscuit discussed here, Albert Heijn and Jumbo list it as a product they sell, and Lotus Biscoff is a standard speculoos biscuit for comparison.

Céréal

Céréal makes the 110 g Speculoos with almond pieces discussed here, labelled ‘no sugars’.

  • Céréal states that it contains 0.4 g of sugars per 100 g and 44 kcal per biscuit.
  • For this variety, Jumbo also states that it contains 62 g of carbohydrates and 29 g of polyols per 100 g. Check the allergens on the pack too.

Albert Heijn

Albert Heijn lists Céréal Speculoos with almond pieces as a product with no sugars.

  • The listing includes ingredients, allergens and nutrition information that you can compare with the details on the pack.
  • Albert Heijn warns that product information may change. When buying, check the current pack for the definitive ingredients information.

Jumbo

Jumbo lists the 110 g pack of Céréal and also publishes a separate recipe entitled ‘Sugar-free speculoos’.

  • The Céréal product listing gives nutrition values per 100 g, including sugars, carbohydrates and polyols.
  • The separate recipe contains maple syrup. Don’t assume it has the same nutritional information as the packaged product based on its title alone.

Lotus Biscoff

Lotus Biscoff is a standard speculoos option for anyone who isn’t specifically looking for a sugar-free choice.

  • The product information lets you compare its label directly with a biscuit marketed as having ‘no sugars’.
  • The listing states that it contains 38.1 g of sugars per 100 g and lists sugar and caramel syrup as ingredients. This product does not meet a sugar-free requirement.

Related Joybuy products

Related products coming soon.

Frequently asked questions

How can I check whether a biscuit is genuinely marketed as sugar-free?

Check the nutrition claim and the ‘of which sugars’ figure per 100 g on the current pack. Céréal states that its Speculoos with almond pieces contains 0.4 g of sugars per 100 g; according to the Voedingscentrum, ‘no added sugar’ does not mean the same as sugar-free.

Is sugar-free speculoos also low in carbohydrates?

The sugar-free claim doesn’t tell you that. For Céréal Speculoos with almond pieces, Jumbo states that it contains 62 g of carbohydrates per 100 g, of which 29 g are polyols. So check the portion size and the full nutrition information too.

Why is there a warning about a laxative effect on this biscuit?

The Céréal variety contains maltitol, a polyol, and Albert Heijn states that excessive consumption may have a laxative effect. Check the ingredients and portion size to decide whether this biscuit is right for your meal or snack.

Which allergens should I check in the Céréal variety?

The product information lists almonds, barley, wheat, egg, milk and soya, among other ingredients. If you have an allergy, always check the current ingredients and allergen information on the pack before eating or sharing the biscuit.