Who is this relevant for?

If you check sugar claims carefully

You’re looking for a biscuit to enjoy with your coffee that’s labelled ‘sugar-free’, not simply a reduced-sugar option.

If you check for sweeteners

You want to know whether a biscuit contains maltitol or other polyols before having one with your coffee.

If you check allergens for guests

You want to be able to check the ingredients and allergens listed on the current packaging before offering a biscuit to a guest.

What should you look for when buying?

Start with the sugar claim and the nutritional information per 100 g. Then check the ingredients and allergens, especially if you’re also planning to offer the biscuit to a guest.

What to consider What should you check? Who is this important for?
Sugar claim Look for ‘sugar-free’ on the packaging and check the amount of sugars per 100 g. I want a biscuit with my coffee whose sugar claim is backed up by the nutritional information. This is the top priority for around 46% of consumers.
Maltitol and polyols Check the ingredients and any warning about excessive consumption. If I have several biscuits with my coffee, I want to know which sweetener they contain. Maltitol and polyols are the main concern for around 36% of consumers.
Allergens Check the current allergen information on the packaging before offering someone a biscuit. When offering a biscuit to a guest, I want to know whether it contains ingredients they need to avoid. Allergen checks are the top priority for around 18% of consumers.

Common mistakes

  • Assuming ‘sugar-free’ means ‘low-carb’

    The sugar claim refers to sugars, not the biscuit’s total carbohydrate content or energy value.

    Check the nutritional information and serving size too if they matter to your choice.

  • Overlooking maltitol

    Céréal lists 29 g of polyols per 100 g for its speculoos with almond pieces. Joybuy’s product information warns that excessive consumption may have a laxative effect.

    If polyols are a concern for you or your guest, check the ingredients and warning on the packaging.

  • Confusing a sugar claim with an allergen label

    For the Céréal variety, Jumbo lists allergens including almonds, wheat, barley, egg, milk and soya.

    Read the full, up-to-date allergen information on the packaging before offering the biscuit to a guest.

Brands to consider

Céréal

The sugar-free speculoos with almond pieces is a packaged option to enjoy with coffee.

  • Céréal lists 0.4 g of sugars and 29 g of polyols per 100 g for this variety.
  • Jumbo lists several allergens, including almonds, wheat, barley, egg, milk and soya. Check the current packaging if you’re offering the biscuit to someone else.

Lotus Biscoff

Lotus presents Biscoff as a biscuit to enjoy with coffee, but the regular variety doesn’t meet a strict ‘sugar-free’ requirement.

  • A regular speculoos option if a sugar-free claim isn’t essential.
  • The Dutch Joybuy product information lists sugar as an ingredient and 38.1 g of sugars per 100 g.

Joybuy products related to this topic

Related products coming soon.

Frequently asked questions

What does ‘sugar-free’ mean on a biscuit packet?

Under EU Regulation (EC) No 1924/2006, a biscuit can only be labelled ‘sugar-free’ or carry an equivalent claim if it contains no more than 0.5 g of sugars per 100 g. The claim alone says nothing about the total carbohydrate content or energy value.

Can someone who avoids almonds or gluten-containing cereals eat Céréal speculoos?

Céréal speculoos with almond pieces isn’t suitable for anyone who needs to avoid almonds or gluten-containing cereals. Jumbo lists allergens including almonds, wheat and barley; check the current packaging before eating it too.

Why should I check for maltitol in sugar-free speculoos?

The Céréal variety contains maltitol and lists 29 g of polyols per 100 g. Joybuy’s product information warns that excessive consumption may have a laxative effect, so check the ingredients and warnings if polyols are a concern for you or a guest.

Is regular Lotus Biscoff a sugar-free alternative?

No. The Dutch Joybuy product information for regular Lotus Biscoff lists sugar as an ingredient and 38.1 g of sugars per 100 g. Choose this variety only if a sugar-free option isn’t essential.