Who is this choice suitable for?

Anyone looking for a sugar-free speculoos flavour

You want a speculoos-flavoured biscuit, but only choose a variety whose claim and sugar content per 100 g relate to the same product.

People keeping an eye on their evening portion

As well as sugars, you check the energy, saturated fat and how many biscuits you actually want to eat.

People with ingredient or allergen restrictions

You check the exact packaging before choosing. According to Jumbo, the Céréal variety mentioned contains almonds, wheat, barley, egg, milk and soya, among other ingredients.

What should you look for when choosing?

Start with the claim and nutritional information for the exact variety. Then consider your portion, the sweetener used and the ingredients.

What to consider What to check when buying Who it matters to
Sugar-free Check the claim and the ‘of which sugars’ figure per 100 g on the packaging of the same variety. I’m specifically looking for a sugar-free, speculoos-flavoured biscuit and don’t want to rely on the flavour name alone. This product feature is the top priority for around 36% of consumers.
Nutritional value and portion Compare energy and saturated fat per 100 g, and consider how many biscuits make up your portion. For my late-night snack, I want to know what my chosen portion contains, even if it says ‘sugar-free’. Around 29% of consumers say this is their priority.
Maltitol Check which sweetener has been used and look out for the warning about excessive consumption. If I’m not sure how I react to maltitol, I want to take the ingredients and product warning into account. This is the top priority for around 21% of consumers.
Ingredients and allergens Check the ingredients and allergens on the current packaging of the exact variety. I need to be able to check whether the ingredients fit my restrictions before choosing a biscuit. This is the most important consideration for around 14% of consumers.

Common mistakes

  • Assuming ‘sugar-free’ means the whole biscuit is a healthy choice

    The claim relates to sugars, not all nutritional values. For the Céréal variety mentioned, Joybuy lists 404 kcal and 12 g of saturated fat per 100 g.

    Also check the energy, saturated fat and portion size on the packaging you buy.

  • Overlooking the warning about maltitol

    Céréal’s product information lists maltitol, 29 g of polyols per 100 g and a possible laxative effect if consumed excessively.

    Take the product warning into account when deciding how many biscuits you want to eat.

  • Confusing regular Lotus Biscoff with a sugar-free variety

    Joybuy’s product information lists sugar as an ingredient and 38.1 g of sugars per 100 g for regular Lotus Biscoff speculoos biscuits.

    Don’t choose this variety if sugar-free is a requirement. For any other variety, check the product information again.

Brands to compare

Céréal

The Sugar-Free Speculoos Flavour Almond Pieces variety is worth considering if you’re looking for a speculoos-flavoured biscuit with a ‘sugar-free’ claim.

  • Joybuy lists 0.4 g of sugars per 100 g. According to Jumbo’s ingredient information, this variety contains maltitol and 10% almonds.
  • According to Joybuy, the product contains 404 kcal and 12 g of saturated fat per 100 g, and carries a warning about excessive consumption. Jumbo lists almonds, wheat, barley, egg, milk and soya among the allergens.

Lotus Biscoff

The regular speculoos biscuits are an option to compare if you’re not looking for a sugar-free product.

  • The regular variety is a separate option if you’re specifically looking for Lotus Biscoff speculoos biscuits.
  • According to Joybuy’s product information, this variety contains sugar as an ingredient and 38.1 g of sugars per 100 g.

Albert Heijn

The speculoos category can help you compare the ingredients and nutritional information of individual products.

  • Albert Heijn provides product information that lets you assess each variety individually.
  • Albert Heijn notes that ingredients, nutritional values and allergen information can change. Always check the packaging; appearing in the speculoos category does not in itself mean a product carries a ‘sugar-free’ claim.

Joybuy products for this choice

Related products coming soon.

Frequently asked questions

Does ‘sugar-free’ mean these biscuits are low in calories?

No, the claim doesn’t mean that. For Céréal Sugar-Free Speculoos Flavour Almond Pieces, Joybuy lists 0.4 g of sugars, but also 404 kcal, 20 g of fat and 12 g of saturated fat per 100 g. Also consider the portion you choose.

What does the ‘sugar-free’ claim mean for speculoos?

It’s a nutritional claim about sugars, not an assessment of the product’s overall nutritional value. According to the Netherlands Food and Consumer Product Safety Authority, nutritional claims must be accurate. Before choosing, also check the other nutritional information and ingredients for the exact variety.

Which allergens are listed for the Céréal variety?

For Céréal Sugar-Free Speculoos Flavour Almond Pieces, Jumbo lists almonds, barley, egg, milk, soya and wheat, among other allergens. Before buying, check the allergen information on the current packaging of the exact variety.